This presentation discusses the importance of marketing in the travel and tourism sector. It covers the issues in marketing mix, service sector mix elements, and the concept of total tourism products. References are also provided.
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Marketing in Travel and Tourism Sector (TASK 3)
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Cover Content Introduction Issues in marketing mix Service sector mix elements Concept of Total Tourism Products References
Introduction Ineachandeverysectoraswellasdepartmentofentities management is necessary. In today's world, travel and tourism sector is increasing as it helps in offering more job opportunities so that they can give proper contribution to economy.
Issue in marketing mix Elements of marketing mix includes: Product: It is related with something which is provided by the business entity to their consumers. Place: It is also a element which is related to marketing mix. Channel related to distribution should be used in a effective manner which will help in attaining targets.
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Continued... Price: It is a rate which manager of Thomas Cook will charge from their consumers while conducting any holiday trip and from that it is a duty and responsibility of them to offer best and qualitative services to their clients.
Service sector mix elements Administration marketing mix is utilized by association keeping in mind the end goal to boost their brand image in front of their visitors. It is a combination of distinctive component which is unique in relation to benefit advertising mix. Another is which can be utilized by Thomas Cook i.e. intelligent promoting, it is a methodology which is utilized as a part of two- waycorrespondencechannelandenableclientstomake connection with association specifically.
Continued... Administration part is that place where it needs to do work as indicated by requests of clients. Service sector having a main motive that is to generate more revenue by providing appropriate and qualitative services to their consumers and by that it can satisfy needs and wants of them. As organization is giving service to clients in new place i.e. Morocco and Egypt.
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Concept of Total Tourism product Tourism is single industry which incorporates numerous ventures, for example, hotels, travel organization, visit administrator and so on. Every industry is giving individual item to their clients. As tourism merchandise is isolated into two sections: •Primary •Secondary.
Continued... Tourism merchandise is a gathering of parts which incorporates heap of services to fulfil the necessities of clients. Tourism products is anything which is offered by Thomas Cook for utilization, securing or fascination. Tourismproductoughttoincorporatelegitimateframework, settlement benefits so that they can gain attention of vast number of clients. These components ought to be outlined in legitimate way which will help them to hold in advertise for a drawn out stretch of time.
References Freeman,I.andSelmi,N.,2010.FrenchversusCanadian tourism:responsetothedisabled.JournalofTravel Research.49(4). pp. 471‐485. Hays, S., Page, S. J. and Buhalis, D., 2013. Social media as a destinationmarketingtool:itsusebynationaltourism organisations.Current issues in Tourism.16(3). pp.211-239. Huang, Y. C and et. al., 2013. Exploring user acceptance of 3D virtual worlds in travel and tourism marketing.Tourism Management.36. pp.490-501.
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