Promoting Tourism Using Social Media

This assignment examines the use of social media and websites as tools for promoting tourism in Romania, specifically during the summer holiday season. It outlines research methodologies to explore tourist destinations, employs quantitative research techniques with descriptive analysis, and presents a Gantt chart detailing activities and timelines. The aim is to understand how these digital platforms can effectively shape tourism trends.

Travel and Tourism
Management Research
Project

Table of Contents
TITLE:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
RESERCH QUESTION...................................................................................................................1
Aims And Objectives ......................................................................................................................2
Rationale .........................................................................................................................................2
Literature Review.............................................................................................................................3
Internet and Tourism promotion.............................................................................................4
Classification of online tools..................................................................................................5
Definition of social media and website .................................................................................5
The influence of Website, Social Media ...............................................................................5
Research Methodology....................................................................................................................7
Research Type – ....................................................................................................................7
Study population and sampling including sample size – .......................................................8
Data collection methods and instruments – ...........................................................................8
Data analysis methods: ..........................................................................................................8
Ethics Consideration – ...........................................................................................................9
Diagram of research process – ..............................................................................................9
TASK 2............................................................................................................................................1
2.1 Match resources efficiently to the research question or hypothesis.................................1
2.2 Undertake the proposed research investigation in accordance with the agreed specification
and procedures........................................................................................................................2
2.3 Record and collate relevant data where appropriate.........................................................2
TASK 3 ...........................................................................................................................................4
3.1 Using appropriate research evaluation techniques, the type of research evaluation
technique is more appropriate and why? ...............................................................................4
3.2 Interpreting and analyzing the results in terms of original research specifications by suing
frequency and or percentage calculation................................................................................6

3.3 Recommendation and justification for the areas of further consideration in customer
satisfaction in travel and tourism industry. ..........................................................................20
TASK 4..........................................................................................................................................21
Covered in Poster ................................................................................................................21
.......................................................................................................................................................21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

TITLE:
“Exploring effective online tools to promote summer holidays in Romania”
INTRODUCTION
Travel and Tourism is part of the hospitality industry and it was the fastest growing
industries in the UK. Tourism can be basically recognised as going out of the usual environment,
travelling to new places, staying at new location less than a year. It is determined that the day
arrivals make the major contribution to the tourism industry (Couldry, 2012) . In UK, on the
basis of statistics it is getting that day and night visitors are stay separately. The tourists who can
mostly spend their time in travelling it means they are paying contribution in the economy. The
UK government measures all day visitors to know income fro travel and tourism They are
conduction survey and on the basis this it is getting that no of visitors less than from last few
years. On the basis of survey it has been analysed that A group of people spent amount about £70
billion in 2015 and the research conduct by the department of culture, sport and media. They are
determined that from the travel and tourism industry UK government getting amount around
£91.8 billion. It can help in bringing foreign exchange in the country and creating more jobs for
localities and it is helping in strengthening the economy of the country. Travel and tourism
become broad part of hospitality industry which can provide entertainment and fun to people and
special package to go out. Around the world, it is determined that travel and tourism industry one
of the most fastest growing industries that are played major role in economic development. It can
help in bring foreign exchange in the country and creating to more jobs for localities and it is
helping in strengthening the economy of the country. In the research report use online tools for
promote summer holidays in Romania. These tools can help to easily contact with customer and
motivate to visit in Romina once time in life. There are applied different planning tools which
can help to contact with clients and provide all facility regarding to Romania.
TASK 1
RESERCH QUESTION
Research Question 1: How online tool help in taking customer feedback related to Summer
holidays in Romania?
Research Question 2: What are the best online tools to promote summer holidays in Romania
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Research Question 3: Which tool is the more effective website or social media for the promotion
of summer Holidays in Romania
Research Question 4. Which type online tools are best for promote to summer holidays in
Romania?
Aims And Objectives
1. To identify the best online tools available to promote tourism
2. To find out the best online tools to promote summer holidays in Romania
3. To make a comparison of website and social media
4. To make recommendations to Romanian Tourism department
Rationale
Main reason behind selecting this topic i.e. Exploring effective online tools to promote
summer holidays in Romania” is to analysis importance of online tools and techniques. With the
help of this research, researcher will be able to improve their knowledge about the online tools
such as social media, websites etc. This research will also support an investigator by improving
its literature review skill, data analysis skill, data interpretation skill and many other skills which
will helps them in completion of research activities. Along with this, through this research,
researcher will also improve its knowledge regarding tourism and importance of online tools on
them. This research is also beneficial in academic manner by providing accurate information to
students about the role of online tools in tourism industry.
The particular research about to promote summer holidays in Romania and Project
selection is the process to assess every project idea and select the research project according to
their priority. Projects are still just suggestions at this stage so the selection is often made based
on the detailed information of the project. Different organisation have to make one of the biggest
decision which is related to research project and provide all appropriate factors. On particular
factors focused after the received of proposal. The aims and objectives of the keep in mind to
doing research on particular topic (Van Dijck and Poell, 2013) . There are considering different
factors to contribute in research project selection because the process of research can not take
place whenever there are nor creating any problem that was considered in heart of research
process. To sort out the problem it has been mentioned important variables and all are
determined easily on the basis of research problem that could be hypothesis. The research
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hypothesis can be defined on the basis of research problem. They can create relationship between
two or more variables into one or more populations. There are firstly explore research problem.
A researcher can diagnose the importance of research problem, source of research problem,
consideration and steps to follow when research problem being developed. The variables
identification will be discussed second through the three common variables and four obvious
measurement scales. There has been analysed some factors that will be part of research process.
There are research problem related to -
 People
 Problems
 Phenomena
 Program
In Research problem expression consist of the particular process which is divided in three steps -
1. Variables are important factors that can anticipate more than one value. There are
categorised in three variables which are: dependent, independent and extraneous
variable.
2. To measure different type variable there are using different scale that are - nominal scale,
ratio scale, interval scale, ordinal scale
3. Hypothesis is an doubtful statement of the outcome of a research which points the
relationship in between two or more variables waiting to be verified. Hypothesis allows
the researcher to add the theory formulation if proved to be true. The another hypothesis
and the hypothesis of researcher are the most important factor during to doing and
analysing research.
Literature Review
As per the view point of (Hall and Zarro, 2012 ), it has been identified that online tool
such as website as well as social media play important role in taking feedback from customers.
As they help in maintaining direct relation with customers which is important for providing
services within effective manner. Along with this, it become easy to take feedback of customers
through online tools as well as querier also get resolve through social media tool in better
manner. In addition to this, issue can be addressed in better way and according to that chances
can be implement in effectual manner for gaining better outcomes.
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Internet and Tourism promotion
According to the Hall and Zarro, 2012, internet introduces as a means of connecting a
computer system to any other computer system anywhere in the globe through dedicated servers
and routers. When two computers systems are connected or linked over the Internet, they can
send as well as receive entire types of information and data such as text, voice, video, graphics
and computer programs.
According to David Bennett, 2012, Tourism promotion means activities, operations and
expenditures designed to modification tourism. There are consisting of advertising, publicizing
or other distribution channel and information regarding to tourism promotion and attract to
customer for visit in Romania in summer holidays. To welcome tourist prepare effective
strategies Many websites, social medial is online tool to promote tourism in Romania an it can
help to advertise the tourism industry in effective way.
As per (Ladhari and Michaud, 2015 ), tourism promotion with the help of internet helps
to circularise information according to offers of tourism. Promotion of the Romania through
internet it can increases competition in the price of tourism offers. Internet marketing can help to
promote tourism and it can play essential role to increase client and communicate with them to
provide their tourist destination. The particular factor of tourism visual appeal of destination,
show them the visual appeal regarding to Romina. There is possibility to explore destination
rather than to traditional print advertising. There is need to use both natural and paid search for
promote particular destination and it can help to sure about the result. (Hall and Zarro, 2012 )
states that there are various online tools which is related to promotion of tourism through
internet. The particular tools are online forums, websites, social media, search engine marketing,
content marketing, E- mail marketing, management, information and research. Mostly companies
mainly consider online tools which can help to promotion of tourist destination. In the research
mainly focus on website and social media. The promotion with website that can increase
competition because mostly company ave own website and design in effective way that can help
to attract customer. The particular travel industry provide all offers which can provide by them
and special offers provide to selected customer. It will help to customer to hang out with family
in less amount. The demand of tourism based on the design of web that can helps to disseminate
information about the tourism and it can provide tourism offers to the tourist's desire. The
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website designs as a means helps to assure about the veracity of the information of tourism
offers. (Boettiger, 2015) explains that social media has fundamentally changed the way that help
to companies to communicate with customer to their target demographics. In the sector of travel
and tourism sector rise the internet as effective tool which can use in websites and social media
in order to promote tourist destination Romania in summer holidays. From the point of view
travellers research potential destinations to the activities that they are participate on once they are
arrive. The social media can help to make appropriate decision to influenced tourism regarding
to marketing from start to finish.
Classification of online tools
According to Williams and Baláž, 2013, there are different number of online tools such
as social media, websites etc. These are effective tools which have been used by an organisation
to promote their products and services to the customers.
Definition of social media and website
According to the Couldry, 2012, Social media are introduces as an interactive computer-
mediated technologies that will be beneficial and facilitate the creation as well as sharing of
information, career interests, ideas and other ways of expression through virtual communities
and networks. Along with this, A website refers as a collection of publicly accessible,
interconnected Web pages that communicate a single domain name.
The influence of Website, Social Media
According to the Munar and Jacobsen, 2014, website and social media can show impact
on tourist promotion because in present time every one depend on digital marketing so they are
focusing on internet and search offers for tourism. If any tourist company provide discount offer
so they can make tour in Romania. The affect of social media and website shows on market
because they can play their important role in tourist promotion. When a company promote to heir
company that time both play essential role and regarding to promotion.
In social media have different tools which can become part of promotion like face book,
Instagram, what's app, twitter and you tube. Mostly people can use these application and action
24 hours so it is the best way to promote tourism and attract customer. These are really good
options to get in contact with the customers and convince them for a specific tour/offer. These
are consider effective tools in social media and assist an enterprise to attract large number of
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customers by providing them accurate information about their products and services. To
promote summer holidays in Romania tourism company has been used different types of
application which can help to contact with different types customers in easy way and provide
offers as per their requirement. To promotion uses Facebook, what's app, you tube and other
application. Most of the people active in these sites and attract from advertisement. When they
are visiting on website that time see offer and think about to summer holiday in Romania.
Tourist companies can appoint some people for these sites who an operate company websites and
contact to customer for their package. It is good option to contact with customer and convince
for the tour. When people can use social media on these application see Ad of the offer that can
create curiosity in the between of clients and they can visit on the site. Website and social media
both are connected with each other and
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Research Methodology
Research is defined as a careful consideration of study regarding a particular concern or a
problem which is applying scientific methods. In research methodology will be used to collect
information and data from different resources and the purpose of making business decision.
There are conducting two types research which can help to know how many peoples can take
interest to go for summer holiday specifically in Romania.
According to Business Dictionary, research methodology is defined as “the process used
to collect information and data for the purpose of making business decisions”. It includes: 5
publication research, surveys and/or interviews, but also other research techniques. This
methodology could include nowadays information as well as historical information. On the other
and, research methods are all the processes, strategies or techniques that are used to collect all
the necessary data or information for analysis needed in the process of uncovering of new
information or in the creation of a more clear understanding of a topic. It exists different types of
research methods which use different tools for the collection of data. These are: (University of
Newcastle Library guides, 2019)
Desk Research – It is kind of secondary research which is meaning to finding relevant data that
already exists and as opposed to collecting own customized research. • Qualitative research. This
type of research method collects data like: emotions and behaviors, lived experiences, and the
values individuals attach to them. • Quantitative research. This method collects numerical data
which can be ranked, measured or categorized by using statistical analysis. To conduct research
take approx 20 respondents. • Mixed Methods research. This type of research method combines
both Qualitative and Quantitative Research. It provides a wider picture combining and analyzing
the statistical data with deeper contextualized insights. (University of Newcastle Library guides,
2019)
Research Type –
There are basically two types of research such as qualitative and quantitative. According
to the the current study qualitative research is used by researcher. As it will helps an investigator
to gather information or data in form of quality. On the other hand, quantitative research is not
much appropriate according to current investigation because it take more time as well as cost
also. The type of the research Quantitative research. It is a type of research which can involve
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different types of computation, statical or mathematical tools to derive result. The purpose of this
type research that purpose to quantify the problem and help to understand projectable reports in
the between larger populations.
Study population and sampling including sample size –
Probability and non-probability are refers as a two types of sampling method. According
to the current topic, probability sampling is applied by researcher. As this method helps an
investigator to select sample size on random basis. For the questionnaire there are selecting about
10 respondents. There are researcher can go into market and collect information from people. On
the other side, non-probability sampling is not beneficial according to the research because it
require more resources of an organisation or researcher.
Data collection methods and instruments –
There are include different methods which can help to collect data from different sources
(Laws, 2015) . It can divided into different strategies and instruments that is used by researcher
for collect accurate data in appropriate manner. To collect data apply two methods these are -
 Primary data – It is a method of that can help to collect information in direct manner from
respondents. The researcher, research in market and take all data with the help of
questionnaire, interviews, observations and statical data points from different factor. The
particular data help to get accurate regarding to data.
 Secondary data – It can be categorised in the particular process which can observe all
appropriate information from other sources. The particular information used by
researcher for their research so they can produce valid conclusion regarding to
examination and survey method.
Data analysis methods:
In order to analysis data about the topic, there are two methods which are qualitative data
analysis and quantitative data analysis. According to the study, quantitative data analysis is used
because it provide data in reliable and valid manner. Thematic analysis is consider one of the
best tool for analysing quantitative information about the topic. In this case, different themes is
mad on each questionnaire which will helps an investigator to analysis accurate information
easily.
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Ethics Consideration –
To conduct a research there are mentioned different ethics consideration that are -
 Language - As the users of research are usually those who do not participate in the
research activities directly. Therefore, due consideration must be given to the language
used while formulating the research report
 Clarity – According to researcher perspectives there is required to clarity about the every
topic and researcher clear about their goals and objectives. It can more clear when
capable to communicate about the objectives and the result clear enough for provide
solution regarding to issues (Woosnam, 2012) .
 Disclosure – As per the data collection method it is rightful property of the researcher and
they can disclose as per the arising needs.
 Area of knowledge – There are including websites and different social medial channel
which can include to help to researcher to where they are collect all appropriate
information.
 Usability of Results and Data: As a user the particular report different from the result and
the particular research created by taking into consideration regrading to issues that can
introduce by the report and it can interpreted according to nature of result.
Diagram of research process –
The particular research process conduct by in a particular systematic way which can
define all research problem and solution. According to the process it can conduct in particular
timing and specify all things regrading to research. The particular process can show by the Gantt
chart.
Gantt chart – It is a type of chart that can illustrates a project schedule. The particular chart can
show the list of all activities that was consider by the researcher in particular research.
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TASK 2
2.1 Match resources efficiently to the research question or hypothesis
Ever research requires numerous of resources in order to conduct an effective research on
online tools for promoting holiday tools in Romania. These resources helps in grabbing
information of various aspects that are helpful in analysing consumers behaviour and their
attitude. In context of travel and tourism industry of Romania, it can be said that its tour
operators are required manage analyse demand and requirements of customers and travellers
across the near by area and possible area from where customer can come. This analysis will help
whole industry in understanding actual requirements of clients and their expectation from
industry for getting better services. In order to grab information on the same, the industry is
using various tools and techniques for collecting data from customers. This collected data holds
high impact over the present research. On the basis of this, some of the main resources which are
required by investigator for conducting effective research is defined as below:
Financial resources: At the initial level, travel and tourism industry requires adequate
amount of funds for conducting an effective research so that better outcome can be obtained
from it. It can be said that if the travel industry will not manage provided fund in right direction
then it would not be possible for the them to grab better information which will help them out in
understanding customers requirement on Romania.
Human resources: The industry will also requires better and well trained human
resources who could deal with travellers and convince them to give authentic information so that
travel industry of Romania can grow faster without any trouble. Along with this, it can be said
that with effective human support its easier for travel industry of Romania to execute all planned
work of research related to collection of field data collection.
Technical resources: In addition to this, it will also require technical resources like latest
technological support that means social sites, online surveys etc. through which information can
be grabbed from clients in effective manner. It can be said that if this information is collected in
right direction than it will influence growth of travel industry.

On the basis of this, it can be said that there is a effective relationship between research
questions and research resources. In this, it has been analysed that these resources are matching
with research questions as all of them were used while collecting information from clients.
2.2 Undertake the proposed research investigation in accordance with the agreed specification
and procedures
In the current project, investigator have used different tools and techniques for
collecting information from clients. Some of the essential tools for collecting information
includes questionnaire, interview, survey etc. Main among them are defined as below:
Questionnaire: It is considered as the best method of data collection in which
investigator collects information customers or chosen respondent. Questionnaire includes
numerous of questions related to topic along with their feasible answers in options
Interview: In this method of data collection, investigator conducts an interview in which
respondents and interviewer shares views in the form of questions so that they could collect
relevant information in effective manner.
With reference to current study, investigator have used questionnaire for collecting
information from clients. According to the current research question, it can be said that
questionnaire will going to better option for travel industry as it will help them out in collect
reliable information from client. In context of present case that is exploring effectiveness of
online tools for promoting summer holidays in Romania. Its questionnaire has been defined as
below:
2.3 Record and collate relevant data where appropriate
In order to record and collect information regarding the current study, close-ended
questions will be prepare by researcher. As these questions helps an investigator to gather
accurate and reliable information regarding the current study.
Questionnaire
Q1) Are you have any idea about the online tools?
a) Yes
b) No
Q 2) What are the significant online tools to promote summer holidays?
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a) Social media
b) E- mail marketing
c) Online forums
Q3) Which tool is the more effective website or social media for the promotion of summer
Holidays?
a) Website
b) Social media
Q 4) Do you think, online tools are helpful for travel and tourism industry of Romania for
increasing their sales of Summer holiday package?
a) Agree
b) Disagree
Q 5) According to your perception, usage of modern promotional tools in comparison to
traditional methods are more effective for the growth of Tourism industry?
a) Yes
b) No
Q 6) What are the social media platforms upon which you are active mostly?
a) Facebook
b) Instagram
c) Twitter
Q 7) How much time period is spent by you on use of social media platforms on daily basis?
a) Not everyday
b) Once a day
c) 2-5times a day
Q 8) How often do you post on social media?
a) Never
3

b) Every few months
c) Weekly
d) Daily
Q 9) how many social media platforms do you have accounts with?
a) One
b) Two
c) Three
d) Four
Q 10) What do you use online tools for?
a) Event planning
b) Buying and selling
c) News
Q11) How do you prefer to see it?
a) Videos
b) Pictures
c) Blogs
d) Articles
Q12) On online tool, are you more interested in:
a) Product
b) Services
c) Support Groups
Q13) Is online tools help you on getting accurate information about the business or its services?
a) Yes
b) No
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Q14) Does online tools also helps travel and tourism industry to attract large number of
customers?
a) Agree
b) Disagree
Q 15) Provide recommendation to travel and tourism industry of Romania to use effective
online tools for enhancing their sales of Summer Holiday packages.
TASK 3
3.1 Using appropriate research evaluation techniques, the type of research evaluation technique
is more appropriate and why?
There are two types of research evaluation techniques such as formative and summative
research evaluation technique. Both of the research techniques are used to evaluate the
importance of research. In case of travel and tourism industry, customer satisfaction is one of the
important factor, therefore every travel and tourism industry should keep in mind the effect of
customer satisfaction on the succession of a business. Formative and summative research
evaluation techniques are used to make impact on the different aspects related to research results
and providing conclusion of the research results. Following are some of the research evaluation
techniques which are used to identify the various aspects related to the research conducted.
Systematic Peer Review
As the name suggests thus type of research evaluation technique research the evidences
very deeply. It takes a lot of time to conclude the research results, therefore the management of
travel and tourism industry uses this type of research evaluation technique when there is a
requirement of a high research and development. This type of technique provides effective
results which can help the industry to learn effectively. Apart from that, this technique also helps
the management to identify the deeper area of issue within the travel and tourism industry.
Benchmarking
In this research evaluation technique the research is conducted on the basis of setting up
of standard in the starting of the research. This technique provides accurate results which will
help the organization in conducting the research with more effectiveness. The risk is calculated
5

in the starting of conducting the research. After that, all the possible outcomes also identified
which also help the travel and tourism industry in conducting all the aspects of research
smoothly.
Biometric Analysis
This type of research analysis is based on identifying various techniques and procedures
in order to adopt an accurate and correct result. This will help the researcher in impacting the 16
overall research. The information about the customer is briefed in this method so that the
research ethics can be made.
Advanced quality Planning
In case of travel and tourism industry the quality is one of the major aspects. The
customer satisfaction can be attained with the help of quality of services and product. Therefore
maintaining the quality is one of the major issues in this sector. In order to resolve the issue it
can be determined that this research evaluation technique is used. In this technique the client has
to provide the effective need of its satisfaction. This will help the company in gaining the
advantage over its rivals.
Case study Method
In this research evaluation technique, there are various cases which have to be analyzed
in order to complete the research. The research methods in this revaluation technique are put
forward to analyze various aspects. In this case study method, the issues have been identified and
resolved so that the research can be conducted smoothly. The research results have been
identified on the basis of the case study used in the research.
Statistical Survey Method
In this research methods there are various statistics used so as to gain the identity of the
data used. The data observed in this research is counted to provide evidence to the truth collected
on the case study method. This method is essentially important for conducting research.
Therefore it can be determined that this research valuation technique is important for both the
research and the case study.
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3.2 Interpreting and analyzing the results in terms of original research specifications by suing
frequency and or percentage calculation
There are various results have been analyzed in this research so that effective data can be
presented. The travel and tourism industry is making change in its pricing strategy so they can
attract more customers and developing competitive advantage within its competitors.
Theme 1: Idea about the online tools
Q1) Are you have any idea about the online tools? Frequency
a) Yes 20
b) No 10
20
10
a) Yes
b) No
Interpretation: From the above data it has been determined awareness about the online
tools among respondents. For this, 20 respondents of travel and tourism industry have accurate
idea whereas remaining 10 respondents not have any knowledge about the same.
Theme 2: Best online tools to promote summer holidays in Romania
Q 2) What are the best online tools to promote summer holidays in
Romania?
Frequency
a) Social media 10
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b) E- mail marketing 10
c) Online forums 10
10
10
10
a) Social media
b) E- mail marketing
c) Online forums
Interpretation : There were various respondents which have been argued about the research of
changing strategy of pricing. This will help the industry to attract more number of customers. A
large number of respondents have been agreed with the pricing strategy to be change so that
customers can also engage themselves with this industry.
Theme 3: Effective website or social media for the promotion of summer Holidays in
Romania
Q 3) Which tool is the more effective website or social media for the
promotion of summer Holidays in Romania
Frequency
a) Website 16
b) Social media 14
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16
14 a) Website
b) Social media
Interpretation: It has been analyzed that there a lot of respondents which are agreed
upon the decision taken by the travel and tourism industry to capture their market. This will help
them in increasing their customer base and also their profitability. A large number of respondents
are agreed upon this statement.
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Theme 4: Online tools are helpful for travel and tourism industry of Romania for
increasing their sales of Summer holiday package
Q 4) Do you think, online tools are helpful for travel and tourism industry
of Romania for increasing their sales of Summer holiday package?
Frequency
a) Agree 18
b) Disagree 12
18
12
a) Agree
b) Disagree
Interpretation : There are a lot of respondents which are agreed upon this statement.
They think that expecting the customer needs and demands will help the travel and tourism
industry to capture their market. The customers will get surprised with their welcome and thus
increasing the base of industry.
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Theme 5: Usage of modern promotional tools in comparison to traditional methods are
more effective for the growth of Tourism industry
Q 5) According to your perception, usage of modern promotional tools in
comparison to traditional methods are more effective for the growth of
Tourism industry?
Frequency
a) Yes 25
b) No 5
25
5
a) Yes
b) No
Interpretation: From the above given charts, it can be determined importance of modern
promotional tools as compare to traditional. For this 25 out of 30 respondents are agree whereas
remaining 5 are not agree about the same.
Theme 6: Social media platforms upon which you are active mostly
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Q 6) What are the social media platforms upon which you are active
mostly?
Frequency
a) Facebook 8
b) Instagram 9
c) Twitter 13
8
9
13
a) Facebook
b) Instagram
c) Twitter
Interpretation: - From the above graphical presentation it has been identified that, there
are several social media platform such as Facebook, Instagram and twitter on which individual
active mostly. Out of these three individual get mostly active on Twitter as out of 30 respondents
13 are in the favour of this. Whereas, 9 are in the favour of Instagram and remaining 8 are saying
about Facebook.
Theme : Time period is spent by respondents
Q 7) How much time period is spent by you on use of social media platforms
on daily basis?
Frequency
a) Not everyday 4
b) Once a day 6
12

Q 7) How much time period is spent by you on use of social media platforms
on daily basis?
Frequency
c) 2-5times a day 20
4
6
20
a) Not everyday
b) Once a day
c) 2-5times a day
Interpretation: After going through above graphical presentation it has been identified
that, out of 30 respondents 20 are saying they use social media platform 2-5 times in a day.
Theme 8: Post on social media
Q 8) How often do you post on social media? Frequency
a) Never 5
b) Every few months 10
c) Weekly 8
d) Daily 7
13

5
10
8
7
a) Never
b) Every few months
c) Weekly
d) Daily
Interpretation: This chart has been determined how often do customer post on social
media. For this 5 are never use, 10 are use every few months, 8 respondents are use weekly and
remaining as use on daily basis.
Theme 9: Social media platforms do you have accounts with
Q 9) How many social media platforms do you have accounts with? Frequency
a) One 7
b) Two 8
c) Three 10
d) Four 5
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7
8
10
5
a) One
b) Two
c) Three
d) Four
Interpretation: It has been interpreted accounts that have respondents on social media
platform. For this 7 respondents have 1 account, 8 have two accounts, 10 respondents have three
accounts and remaining 5 participants have four accounts.
Theme 10: What do you use online tools for
Q 10) What do you use online tools for? Frequency
a) Event planning 10
b) Buying and selling 10
c) News 10
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10
10
10
a) Event planning
b) Buying and selling
c) News
Interpretation: This graph has been concluded purpose of using social media tool. For
this respondents have equal opinion about the event planning, buying and selling and news.
Theme 11: How do you prefer to see it
Q11) How do you prefer to see it? Frequency
a) Videos 8
b) Pictures 12
c) Blogs 5
d) Articles 5
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8
12
5
5
a) Videos
b) Pictures
c) Blogs
d) Articles
Interpretation: As per the above mention graphical presentation, 12 respondents are
prefer to see it through pictures and 8 are in favour of videos. On the other hand, remaining 10
are the favour of blogs as well as articles.
Theme 12: Interest of respondent
Q12) On online tool, are you more interested in: Frequency
a) Product 10
b) Services 15
c) Support Groups 5
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10
15
5
a) Product
b) Services
c) Support Groups
Interpretation: From the above graphical presentation it has been identified that, out of
30 respondents 15 are more interested in services. Whereas, remaining 15 are in favour of
product as well as support groups.
Theme 13: Importance of online tools
Q13) Is online tools help you on getting accurate information about the
business or its services?
Frequency
a) Yes 25
b) No 5
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25
5
a) Yes
b) No
Interpretation: Yes, online tool help in getting accurate information about business or
its services. As out of 30 respondents 25 are in the favour of this on the other hand, 5 are saying
no online tool will not help in getting accurate information about business or services.
Theme 14: Online tools also helps travel and tourism industry to attract large number of
customers
Q14) Does online tools also helps travel and tourism industry to attract
large number of customers?
Frequency
a) Agree 25
b) Disagree 5
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25
5
a) Agree
b) Disagree
Interpretation: As per the per it has been identified that, online tools help travel and
tourism industry in attracting large number of customers. As out of 30 respondents 25 are agree
on this whereas, 5 are disagree.
3.3 Recommendation and justification for the areas of further consideration in customer
satisfaction in travel and tourism industry.
Findings As per the defined findings it can be determined that the travel and tourism
industry is tried to innovate new and updated ideas which will help the industry to achieve their
desired goal. These strategies include some of the various new ideas such as providing customer
expectation previously. This service will surely reflect the customers in this industry. Apart from
that, this industry is looking forward to capture the market of Romania. In order to do that the
industry has changed the pricing strategy of their customers. They are offering the pricing
strategy which will be effective from the customer’s point of view. With all these services, the
industry is trying to provide a bigger customer satisfaction so that a customer will come again
towards the premise of a company. This type of strategies will surely help them to gain their 20
customer base. These steps will surely help the travel and tourism industry to gain a good market
in Romania. Apart from that, this also helps in increasing economic conduction of country also.
Therefore, it has become necessary for the travel and tourism industry in Romania.
Recommendations From the above findings, it can be determined that the travel and
tourism industry should also capture the range of middle class which is so much stayed in the
country. This will help them to gain their customer base easily. In order to do that the industry
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should try to down their prices as much as possible. They should adopt a pricing strategy within
attract the customer first. If a customer is bounded with the services of travel and tourism
industry first than it will be easier for the industry to maintain them as per their requirement.
Apart from such recommendation another suggestion is given to the industry is that they should
deal in providing them all the valuable asset of them so that their personal interest will not be
bothered. The industry should provide them laptop, internet facility and other aspects also which
can help them to stay easy and calm in the holiday. These techniques will help the industry to
gain competitive advantage. Adopting such recommendation will help the industry to grow in the
region. Apart from that, it will also help the country to improve their economic condition easily
TASK 4
Covered in Poster
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CONCLUSION
As per the above research report it has been analysed that in present time social media
and websites can use as weapons to promote tourism in specific manner. The researcher can use
different methods to explore tourist destination in Romania in particular summer holidays. There
are prepared Gantt chart to show all activities that was consider by researcher in particular time
period. There are selecting quantitative research for conduct it and provide in descriptive way.
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