Travel and Tourism Management: Assignment

Travel and Tourism
Management Research
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
RESERCH QUESTION...................................................................................................................1
Aims and Objectives........................................................................................................................2
Rationale..........................................................................................................................................2
Literature Review.............................................................................................................................2
Research Methodology....................................................................................................................4
TASK 2............................................................................................................................................8
2.1 Match resources efficiently to the research question or hypothesis.................................8
2.2 Undertake the proposed research investigation in accordance with the agreed specification
and procedures........................................................................................................................8
2.3 Record and collate relevant data where appropriate.........................................................9
TASK 3............................................................................................................................................9
3.1 Using appropriate research evaluation techniques, the type of research evaluation
technique is more appropriate and why?................................................................................9
3.2 Interpreting and analyzing the results in terms of original research specifications by suing
frequency and or percentage calculation..............................................................................10
3.3 Recommendation and justification for the areas of further consideration.....................23
TASK 4..........................................................................................................................................24
Covered in Poster.................................................................................................................24
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................26

TITLE:
“Exploring effective online tools to promote summer holidays in Romania”
INTRODUCTION
Travel and Tourism is part of the hospitality industry and it was the fastest growing
industries in the UK. Tourism can be basically recognised as going out of the usual environment,
travelling to new places, staying at new location less than a year. It is determined that the day
arrivals make the major contribution to the tourism industry (Couldry, 2012). In UK, on the basis
of statistics it is getting that day and night visitors are stay separately. The tourists who can
mostly spend their time in travelling it means they are paying contribution in the economy. The
UK government measures all day visitors to know income for travel and tourism they are
conduction survey and on the basis this it is getting that no of visitors less than from last few
years. On the basis of survey it has been analysed that a group of people spent amount about £70
billion in 2015 and the research conduct by the department of culture, sport and media. They are
determined that from the travel and tourism industry UK government getting amount around
£91.8 billion. It can help in bringing foreign exchange in the country and creating more jobs for
localities and it is helping in strengthening the economy of the country. Travel and tourism
become broad part of hospitality industry which can provide entertainment and fun to people and
special package to go out. Around the world, it is determined that travel and tourism industry one
of the fastest growing industries that are played major role in economic development. It can help
in bring foreign exchange in the country and creating to more jobs for localities and it is helping
in strengthening the economy of the country. In the research report use online tools for promote
summer holidays in Romania. These tools can help to easily contact with customer and motivate
to visit in Romania once time in life. There are applied different planning tools which can help to
contact with clients and provide all facility regarding to Romania.
TASK 1
RESERCH QUESTION
Research Question 1: How online tool help in taking customer feedback related to Summer
holidays in Romania?
Research Question 2: What are the best online tools to promote summer holidays in Romania
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Research Question 3: Which tool is the more effective website or social media for the promotion
of summer Holidays in Romania
Research Question 4. Which type online tools are best for promote to summer holidays in
Romania?
Aims and Objectives
1. To identify the best online tools available to promote tourism
2. To find out the best online tools to promote summer holidays in Romania
3. To make a comparison of website and social media
4. To make recommendations to Romanian Tourism department
Rationale
Tourism industry is growing rapidly worldwide. It is providing variety of services to people
to fulfil their needs. This research is undertaken to evaluate which online tool can be used for
promoting holidays in Romania. Also, it will analyze which tool is most effective for travel and
tourism industry for promotion. Alongside it, how customer feedback is taken and analyze and
how it helps in determining their needs. However, the study will investigate factors that why
companies use online tools in holiday promotion in Romania. At last comparison will be done to
identify that which social media is best and how it has attracted customers.
Literature Review
As per the view point of (Hall and Zarro, 2012), it has been identified that online tool
such as website as well as social media play important role in taking feedback from customers.
As they help in maintaining direct relation with customers who is important for providing
services within effective manner. Along with this, it become easy to take feedback of customers
through online tools as well as queries also get resolve through social media tool in better
manner. In addition to this, issue can be addressed in better way and according to that chances
can be implement in effectual manner for gaining better outcomes.
According to David (Bennett, 2012), Tourism promotion means activities, operations
and expenditures designed to modification tourism. There are consisting of advertising,
publicizing or other distribution channel and information regarding to tourism promotion and
attract to customer for visit in Romania in summer holidays. To welcome tourist prepare
effective strategies Many websites, social medial is online tool to promote tourism in Romania
2

it can help to advertise the tourism industry in effective way. As per (Ladhari and Michaud,
2015), tourism promotion with the help of internet helps to circularise information according to
offers of tourism. Promotion of the Romania through internet it can increases competition in the
price of tourism offers. Internet marketing can help to promote tourism and it can play essential
role to increase client and communicate with them to provide their tourist destination. The
particular factor of tourism visual appeal of destination, show them the visual appeal regarding to
Romania. There is possibility to explore destination rather than to traditional print advertising.
There is need to use both natural and paid search for promote particular destination and it can
help to sure about the result. (Hall and Zarro, 2012) states that there are various online tools
which is related to promotion of tourism through internet. The particular tools are online forums,
websites, social media, search engine marketing, content marketing, Email marketing,
management, information and research. Mostly companies mainly consider online tools which
can help to promotion of tourist destination. In the research mainly focus on website and social
media. The promotion with website that can increase competition because mostly company have
own website and design in effective way that can help to attract customer. The particular travel
industry provides all offers which can provide by them and special offers provide to selected
customer. It will help to customer to hang out with family in fewer amounts. The demand of
tourism based on the design of web that can helps to disseminate information about the tourism
and it can provide tourism offers to the tourist's desire. The website designs as a means helps to
assure about the veracity of the information of tourism offers. (Boettiger, 2015) explains that
social media has fundamentally changed the way that help to companies to communicate with
customer to their target demographics. In the sector of travel and tourism sector rise the internet
as effective tool which can use in websites and social media in order to promote tourist
destination Romania in summer holidays. From the point of view travellers research potential
destinations to the activities that they are participate on once they are arrive. The social media
can help to make appropriate decision to influenced tourism regarding to marketing from start to
finish.
(Munar and Jacobsen, 2014) argues that website and social media can show impact on
tourist promotion because in present time every one depend on digital marketing so they are
focusing on internet and search offers for tourism. If any tourist company provide discount offer
so they can make tour in Romania. The affect of social media and website shows on market
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because they can play their important role in tourist promotion. When a company promote time
both play essential role and regarding to promotion.
According to (Williams and Baláž, 2013) in social media have different tools which can
become part of promotion like face book, Instagram, WhatsApp, twitter and YouTube. Most
people can use these application and action 24 hours so it is the best way to promote tourism and
attract customer. These are really good options to get in contact with the customers and convince
them for a specific tour/offer. To promote summer holidays in Romania tourism company has
been used different types of application which can help to contact with different types customers
in easy way and provide offers as per their requirement. To promotion uses Facebook, what's
app, you tube and other application. Most of the people active in these sites and attract from
advertisement. When they are visiting on website that time see offer and think about to summer
holiday in Romania. Tourist companies can appoint some people for these sites who operate
company websites and contact to customer for their package. It is good option to contact with
customer and convince for the tour. When people can use social media on these application see
Ad of the offer that can create curiosity in the between of clients and they can visit on the site.
Website and social media both are connected with each other and
Research Methodology
Research is defined as a careful consideration of study regarding a particular concern or a
problem which is applying scientific methods. In research methodology will be used to collect
information and data from different resources and the purpose of making business decision.
There are conducting two types research which can help to know how many people can take
interest to go for summer holiday specifically in Romania.
According to Business Dictionary, research methodology is defined as “the process used
to collect information and data for the purpose of making business decisions”. It includes: 5
publication research, surveys and/or interviews, but also other research techniques. This
methodology could include nowadays information as well as historical information. On the other
hand, research methods are all the processes, strategies or techniques that are used to collect all
the necessary data or information for analysis needed in the process of uncovering of new
information or in the creation of a more clear understanding of a topic. There are different types
of research methods which use different tools for the collection of data. These are: (University of
Newcastle Library guides, 2019)
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Desk Research – It is kind of secondary research which is meaning to find relevant data that
already exists and as opposed to collecting own customized research. • Qualitative research. This
type of research method collects data like: emotions and behaviour, lived experiences, and the
values individuals attach to them. • Quantitative research. This method collects numerical data
which can be ranked, measured or categorized by using statistical analysis. To conduct research
takes approx 20 respondents. • Mixed Methods research. This type of research method combines
both Qualitative and Quantitative Research. It provides a wider picture combining and analyzing
the statistical data with deeper contextualized insights. (University of Newcastle Library guides,
2019)
Research Type – The type of the research Quantitative research. It is a type of research
which can involve different types of computation, statistical or mathematical tools to derive
result. The purpose of this type research that purpose to quantify the problem and help to
understand projectable reports in the between larger populations.
Sample Size – For the questionnaire there are selecting about 10 respondents. There are
researcher can go into market and collect information from people.
Data collection methods and instruments – There includes different methods which can
help to collect data from different sources (Laws, 2015). It can be divided into different
strategies and instruments that is used by researcher for collect accurate data in appropriate
manner. To collect data apply two methods these are -
 Primary data – It is a method of that can help to collect information in direct manner from
respondents. The researcher, research in market and take all data with the help of
questionnaire, interviews, observations and statistical data points from different factor.
The particular data help to get accurate regarding to data. Secondary data – It can be categorised in the particular process which can observe all
appropriate information from other sources. The particular information used by
researcher for their research so they can produce valid conclusion regarding to
examination and survey method.
Ethics Consideration – To conduct a research there are mentioned different ethics
consideration that are -
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 Language - As the users of research are usually those who do not participate in the
research activities directly. Therefore, due consideration must be given to the language
used while formulating the research report
 Clarity – According to researcher perspectives there is required to clarity about the every
topic and researcher clear about their goals and objectives. It can more clear when
capable to communicate about the objectives and the result clear enough for provide
solution regarding to issues (Woosnam, 2012).
 Disclosure – As per the data collection method it is rightful property of the researcher and
they can disclose as per the arising needs.
 Area of knowledge – There are including websites and different social medial channel
which can include to help to researcher to where they are collect all appropriate
information. Usability of Results and Data: As a user the particular report different from the result and
the particular research created by taking into consideration regarding to issues that can
introduce by the report and it can interpreted according to nature of result.
Diagram of research process – The particular research process conduct by in a particular
systematic way which can define all research problem and solution. According to the process it
can conduct in particular timing and specify all things regarding to research. The particular
process can show by the Gantt chart.
Gantt chart – It is a type of chart that can illustrates a project schedule. The particular chart can
show the list of all activities that was considered by the researcher in particular research.
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TASK 2
2.1 Match resources efficiently to the research question or hypothesis
In order to conduct a research it is necessary to identify resources that are required in it.
This is because it enables in conducting study in effective way. Also, scholar gets an insight
about requirements and on basis of it allocation is done. On the basis of this, some of the main
resources which are required by investigator for conducting effective research is defined as
below:
Financial resources: This is the main resource required in conducting research. Here, a
budget is estimated on basis of which overall study is completed. It is important for scholar to
estimate budget as lack of capital results in delay of research. For present study finance required
is £1250.
Human resources: Apart from financial resources, HR is required to carry out research
activities and generate results. They perform various tasks such as collecting data, interpreting it,
developing report, etc. Thus, in current study total number of HR required is 20.
Technical resources: there are some other resources is required as well which are useful
in performing other research activities. Here, computers and software are required to store data
and interpret it. Also, server and storage devices are required to store research data and
information in systematic way.
2.2 Undertake the proposed research investigation in accordance with the agreed specification
and procedures
In the current project, investigator has used different tools and techniques for collecting
information from clients. Some of the essential tools for collecting information include
questionnaire, interview, survey etc. Main among them is defined as below:
Questionnaire: It is considered as the best method of data collection in which
investigator collects information customers or chosen respondent. Questionnaire includes
numerous of questions related to topic along with their feasible answers in options
Interview: In this method of data collection, investigator conducts an interview in which
respondents and interviewer shares views in the form of questions so that they could collect
relevant information in effective manner.
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With reference to current study, investigator have used questionnaire for collecting
information from clients. According to the current research question, it can be said that
questionnaire will going to better option for travel industry as it will help them out in collect
reliable information from client. In context of present case that is exploring effectiveness of
online tools for promoting summer holidays in Romania. Its questionnaire has been defined as
below:
2.3 Record and collate relevant data where appropriate
Theme 1: Idea about the online tools
Q1) Are you have any idea about the online tools? Frequency
a) Yes 20
b) No 10
Theme 2: Best online tools to promote summer holidays in Romania
Q 2) What are the best online tools to promote summer holidays in
Romania?
Frequency
a) Social media 10
b) E- mail marketing 10
c) Online forums 10
Theme 3: Effective website or social media for the promotion of summer Holidays in
Romania
Q 3) Which tool is the more effective website or social media for the
promotion of summer Holidays in Romania
Frequency
a) Website 16
b) Social media 14
9

Theme 4: Online tools are helpful for travel and tourism industry of Romania for
increasing their sales of Summer holiday package
Q 4) Do you think, online tools are helpful for travel and tourism industry
of Romania for increasing their sales of Summer holiday package?
Frequency
a) Agree 18
b) Disagree 12
10

Theme 5: Usage of modern promotional tools in comparison to traditional methods are
more effective for the growth of Tourism industry
Q 5) According to your perception, usage of modern promotional tools in
comparison to traditional methods are more effective for the growth of
Tourism industry?
Frequency
a) Yes 25
b) No 5
Theme 6: Social media platforms upon which you are active mostly
Q 6) What are the social media platforms upon which you are active
mostly?
Frequency
a) Facebook 8
b) Instagram 9
c) Twitter 13
Theme 7 : Time period is spent by respondents
Q 7) How much time period is spent by you on use of social media platforms
on daily basis?
Frequency
a) Not everyday 4
b) Once a day 6
c) 2-5times a day 20
11

Theme 8: Post on social media
Q 8) How often do you post on social media? Frequency
a) Never 5
b) Every few months 10
c) Weekly 8
d) Daily 7
Theme 9: Social media platforms do you have accounts with
Q 9) How many social media platforms do you have accounts with? Frequency
a) One 7
b) Two 8
c) Three 10
d) Four 5
Theme 10: What do you use online tools for
Q 10) What do you use online tools for? Frequency
a) Event planning 10
b) Buying and selling 10
c) News 10
Theme 11: How do you prefer to see it
Q11) How do you prefer to see it? Frequency
a) Videos 8
b) Pictures 12
c) Blogs 5
d) Articles 5
12

Theme 12: Interest of respondent
Q12) On online tool, are you more interested in: Frequency
a) Product 10
b) Services 15
c) Support Groups 5
Theme 13: Importance of online tools
Q13) Is online tools help you on getting accurate information about the
business or its services?
Frequency
a) Yes 25
b) No 5
Theme 14: Online tools also helps travel and tourism industry to attract large number of
customers
Q14) Does online tools also helps travel and tourism industry to attract
large number of customers?
Frequency
a) Agree 25
b) Disagree 5
TASK 3
3.1 Using appropriate research evaluation techniques, the type of research evaluation technique
is more appropriate and why?
There are two types of research evaluation techniques such as formative and summative
research evaluation technique. Both of the research techniques are used to evaluate the
importance of research. Formative and summative research evaluation techniques are used to
make impact on the different aspects related to research results and providing conclusion of the
research results. They are defined below :-
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Formative – it is a technique in which the overall research process is evaluated. Here, each stage
of research is identified and then changes are made in it. This enables in finding out whether
each step was followed effectively or not.
Summative – In this technique evaluation is done after completion of research. It provides
information about what went well and not. So, on basis of it improvements are made. This gives
information about entire research.
Quantitative – It is a method which helps in finding results of study that is how much time was
taken, what were the outcomes, etc. Also, method evaluates outcomes with set goals and
objectives. It is useful in finding out results and its impact.
Qualitative – This method is used evaluate intangible values of study. It means that how
satisfied was research.
From above methods summative technique is more appropriate for research. This is
because it will help evaluating overall study. Moreover, as research is quantitative it becomes
easy to evaluate it. In this it can be easily identified that what went well and what not.
3.2 Interpreting and analyzing the results in terms of original research specifications by suing
frequency and or percentage calculation
There are various results have been analyzed in this research so that effective data can be
presented. The travel and tourism industry is making change in its pricing strategy so they can
attract more customers and developing competitive advantage within its competitors.
Theme 1: Idea about the online tools
Q1) Are you have any idea about the online tools? Frequency
a) Yes 20
b) No 10
14

20
10
a) Yes
b) No
Interpretation: From the above data it has been determined awareness about the online
tools among respondents. For this, 20 respondents of travel and tourism industry have accurate
idea whereas remaining 10 respondents not have any knowledge about the same.
Theme 2: Best online tools to promote summer holidays in Romania
Q 2) What are the best online tools to promote summer holidays in
Romania?
Frequency
a) Social media 10
b) E- mail marketing 10
c) Online forums 10
15

10
10
10
a) Social media
b) E- mail marketing
c) Online forums
Interpretation : There were various respondents which have been argued about the research of
changing strategy of pricing. This will help the industry to attract more number of customers. A
large number of respondents have been agreed with the pricing strategy to be change so that
customers can also engage themselves with this industry.
Theme 3: Effective website or social media for the promotion of summer Holidays in
Romania
Q 3) Which tool is the more effective website or social media for the
promotion of summer Holidays in Romania
Frequency
a) Website 16
b) Social media 14
16

16
14 a) Website
b) Social media
Interpretation: It has been analyzed that there a lot of respondents which are agreed
upon the decision taken by the travel and tourism industry to capture their market. This will help
them in increasing their customer base and also their profitability. A large number of respondents
are agreed upon this statement.
17

Theme 4: Online tools are helpful for travel and tourism industry of Romania for
increasing their sales of Summer holiday package
Q 4) Do you think, online tools are helpful for travel and tourism industry
of Romania for increasing their sales of Summer holiday package?
Frequency
a) Agree 18
b) Disagree 12
18
12
a) Agree
b) Disagree
Interpretation : There are a lot of respondents which are agreed upon this statement.
They think that expecting the customer needs and demands will help the travel and tourism
industry to capture their market. The customers will get surprised with their welcome and thus
increasing the base of industry.
18

Theme 5: Usage of modern promotional tools in comparison to traditional methods are
more effective for the growth of Tourism industry
Q 5) According to your perception, usage of modern promotional tools in
comparison to traditional methods are more effective for the growth of
Tourism industry?
Frequency
a) Yes 25
b) No 5
25
5
a) Yes
b) No
Interpretation: From the above given charts, it can be determined importance of modern
promotional tools as compare to traditional. For this 25 out of 30 respondents are agree whereas
remaining 5 are not agree about the same.
Theme 6: Social media platforms upon which you are active mostly
19

Q 6) What are the social media platforms upon which you are active
mostly?
Frequency
a) Facebook 8
b) Instagram 9
c) Twitter 13
8
9
13
a) Facebook
b) Instagram
c) Twitter
Interpretation: - From the above graphical presentation it has been identified that, there
are several social media platform such as Facebook, Instagram and twitter on which individual
active mostly. Out of these three individual get mostly active on Twitter as out of 30 respondents
13 are in the favour of this. Whereas, 9 are in the favour of Instagram and remaining 8 are saying
about Facebook.
Theme 7 : Time period is spent by respondents
20

Q 7) How much time period is spent by you on use of social media platforms
on daily basis?
Frequency
a) Not everyday 4
b) Once a day 6
c) 2-5times a day 20
4
6
20
a) Not everyday
b) Once a day
c) 2-5times a day
Interpretation: After going through above graphical presentation it has been identified
that, out of 30 respondents 20 are saying they use social media platform 2-5 times in a day.
Theme 8: Post on social media
Q 8) How often do you post on social media? Frequency
a) Never 5
b) Every few months 10
c) Weekly 8
d) Daily 7
21

5
10
8
7
a) Never
b) Every few months
c) Weekly
d) Daily
Interpretation: This chart has been determined how often do customer post on social
media. For this 5 are never use, 10 are use every few months, 8 respondents are use weekly and
remaining as use on daily basis.
Theme 9: Social media platforms do you have accounts with
Q 9) How many social media platforms do you have accounts with? Frequency
a) One 7
b) Two 8
c) Three 10
d) Four 5
22

7
8
10
5
a) One
b) Two
c) Three
d) Four
Interpretation: It has been interpreted accounts that have respondents on social media
platform. For this 7 respondents have 1 account, 8 have two accounts, 10 respondents have three
accounts and remaining 5 participants have four accounts.
Theme 10: What do you use online tools for
Q 10) What do you use online tools for? Frequency
a) Event planning 10
b) Buying and selling 10
c) News 10
23

10
10
10
a) Event planning
b) Buying and selling
c) News
Interpretation: This graph has been concluded purpose of using social media tool. For
this respondents have equal opinion about the event planning, buying and selling and news.
Theme 11: How do you prefer to see it
Q11) How do you prefer to see it? Frequency
a) Videos 8
b) Pictures 12
c) Blogs 5
d) Articles 5
24

8
12
5
5
a) Videos
b) Pictures
c) Blogs
d) Articles
Interpretation: As per the above mention graphical presentation, 12 respondents are
prefer to see it through pictures and 8 are in favour of videos. On the other hand, remaining 10
are the favour of blogs as well as articles.
Theme 12: Interest of respondent
Q12) On online tool, are you more interested in: Frequency
a) Product 10
b) Services 15
c) Support Groups 5
25

10
15
5
a) Product
b) Services
c) Support Groups
Interpretation: From the above graphical presentation it has been identified that, out of
30 respondents 15 are more interested in services. Whereas, remaining 15 are in favour of
product as well as support groups.
Theme 13: Importance of online tools
Q13) Is online tools help you on getting accurate information about the
business or its services?
Frequency
a) Yes 25
b) No 5
26

25
5
a) Yes
b) No
Interpretation: Yes, online tool help in getting accurate information about business or
its services. As out of 30 respondents 25 are in the favour of this on the other hand, 5 are saying
no online tool will not help in getting accurate information about business or services.
Theme 14: Online tools also helps travel and tourism industry to attract large number of
customers
Q14) Does online tools also helps travel and tourism industry to attract
large number of customers?
Frequency
a) Agree 25
b) Disagree 5
27

25
5
a) Agree
b) Disagree
Interpretation: As per the per it has been identified that, online tools help travel and
tourism industry in attracting large number of customers. As out of 30 respondents 25 are agree
on this whereas, 5 are disagree.
3.3 Recommendation and justification for the areas of further consideration
From analysing data it can be identified that there are certain recommendation that can be
followed. They are as follows :-
 The data analytics tool and software can be used which will help in gathering customer
and market data. It will also provide information about customer needs and how they
have reacted towards promotion ads.
 Moreover, market can be segmented on basis of customer needs. By this it will be easy to
promote summer holidays online through various social sites. Also, customers can be
easily attracted and they can be provided with variety of packages.
 Tourism industry can organise campaigns and seminars regarding use of online tools. It
will be useful in generating awareness among people regarding different types of online
sites.
Furthermore, there are several other areas which can be taken into consideration. By
identifying customer perception it can be easy to analyse their behaviour. Through this it will be
easy to provide them holiday package. However, industry can use advance technologies of online
promotion. This will help in increasing area of promotion in effective way. Alongside it,
28

comparison can be made on use of online tools and then best one can be selected for promotion.
This will support in attracting more people.
TASK 4
Covered in Poster
29

CONCLUSION
As per the above research report it has been analysed that in present time social media
and websites can use as weapons to promote tourism in specific manner. The researcher can use
different methods to explore tourist destination in Romania in particular summer holidays. There
are prepared Gantt chart to show all activities that was consider by researcher in particular time
period. There are selecting quantitative research for conduct it and provide in descriptive way.
30