Barriers of Communication in Travel Industry during Covid-19 Pandemic

BUSINESS
COMMUNICATION
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Table of Contents
Assessment 2 ..................................................................................................................................3
INTRODUCTION...........................................................................................................................3
General theories of organizational communication....................................................................3
Examining the barriers which prevent people from booking holidays abroad...........................4
Examine the different strategies which the travel agency has implemented to overcome these
barriers. ......................................................................................................................................6
CONCLUSION...............................................................................................................................6
REFERENCES................................................................................................................................7
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Assessment 2
INTRODUCTION
The motive of this report is to reflect on the barriers of communication which are imposed by
situations existing because of the covid 19 pandemic. Covid pandemic emergence has resulted in
different issues in business operations of Barrhead Travel Holidays leading to decline in
confidence of customers for availing the facilities and services of the company. The business
organization is facing many barriers which are disrupting the communication flow and implying
ambiguity which is affecting the decision making ability of the company and the consumers as
well(Bannier, Pauls and Walter, 2019). The report states various organizational
theories,evaluation of barriers impacting the behaviour of consumers and recommendation of
strategies for overcoming the barriers.
General theories of organizational communication
For managing the communication in business organization , communication plays a crucial role
as communication is needed to be followed by different firms. So it can be said that
communication is essential for attaining the success. In the past few years business
communication has become very popular and its significance has also enhanced over the period
of time. In addition it has become very crucial for management and the organization for defining
the structure and activities which allows in facilitating the communication flow in appropriate
manner. There are different theories which are suggested by management professionals aiming
of improving the communication level in the business(Blewitt, Parsons and Shane, 2018). Here
are some of the organizational communication theories mentioned below :
Webers Classic Organizational Theory of Fixed Structures
The theory of Webers Classic Organizational states that there must be proper clarity in
responsibilities and roles so the clear focus can be made to the hierarchical patterns for ensuring
the clear structure. In addition to this the theory also pays attention to the major roles as per the
hierarchy. The work assigned must be according to the level, capacities and potential of all the
employees. The main aim of the theory is to ensure the proper communication flow, which must
be maintained as the hierarchical patterns and employees positions(Bolten, 2020).
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