Barriers of Communication in Travel Industry during Covid-19 Pandemic
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This report reflects on the barriers of communication which are imposed by situations existing because of the covid 19 pandemic. It states various organizational theories, evaluation of barriers impacting the behaviour of consumers and recommendation of strategies for overcoming the barriers.
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BUSINESS COMMUNICATION 1
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Table of Contents Assessment 2..................................................................................................................................3 INTRODUCTION...........................................................................................................................3 General theories of organizational communication....................................................................3 Examining the barriers which prevent people from booking holidays abroad...........................4 Examine the different strategies which the travel agency has implemented to overcome these barriers.......................................................................................................................................6 CONCLUSION...............................................................................................................................6 REFERENCES................................................................................................................................7 2
Assessment 2 INTRODUCTION The motive of this report is to reflect on the barriers of communication which are imposed by situations existing because of the covid 19 pandemic. Covid pandemic emergence has resulted in different issues in business operations of Barrhead Travel Holidays leading to decline in confidence of customers for availing the facilities and services of the company. The business organization is facing many barriers which are disrupting the communication flow and implying ambiguity which is affecting the decision making ability of the company and the consumers as well(Bannier,PaulsandWalter,2019).Thereportstatesvariousorganizational theories,evaluation of barriers impacting the behaviour of consumers and recommendation of strategies for overcoming the barriers. General theories of organizational communication For managing the communication in business organization , communication plays a crucial role ascommunicationisneededtobefollowedbydifferentfirms.Soitcanbesaidthat communicationisessentialforattainingthesuccess.Inthepastfewyearsbusiness communication has become very popular and its significance has also enhanced over the period of time. In addition it has become very crucial for management and the organization for defining the structure and activities which allows in facilitating the communication flow in appropriate manner. There are different theories which are suggested by management professionals aiming of improving the communication level in the business(Blewitt, Parsons and Shane, 2018). Here are some of the organizational communication theories mentioned below : Webers Classic Organizational Theory of Fixed Structures The theory of Webers Classic Organizational states that there must be proper clarity in responsibilities and roles so the clear focus can be made to the hierarchical patterns for ensuring the clear structure. In addition to this the theory also pays attention to the major roles as per the hierarchy. The work assigned must be according to the level, capacities and potential of all the employees. The main aim of the theory is to ensure the proper communication flow, which must be maintained as the hierarchical patterns and employees positions(Bolten, 2020). 3
Theory of Tompkins and Cheneys Organizational Control The theory is known as the detailed and prolonged version of Webers Classic Organizational theory of fixed structures. It states that there are 4 different types of control which explains that whether the company's structure is easy or not, functional ,conventional and specialized. In the company the power of control is measured by use of simple structure to complete bureaucratic modes to specialized ones. It also evaluates the model in which all employees and management understands and knows their respective duties,roles and domain clearly for accomplishing the personal and organizational goals and objectives. Theory of Deetzs managerialism The theory suggests that organizations are needed to acknowledge the suggestions in which the economical and political interests are also impacted. Theory of Deetzs managerialism focuses on different aspects of the people and power centres in the company. It can be seen that the theory mainly focuses on suggestions and perceptions rather than words(Cavanagh, Leeds and Peters, 2019). The main highlights of this theory is that it goes beyond the fixed notions of organizations andpresentsaviewofcompanytakenintoconsiderationthedemocraticaspirationsof individuals in the firm. The theory is arose by the need of recognizing the pre-eminence of the managers as the force to align within the company. Examining the barriers which prevent people from booking holidays abroad The Covid-19 pandemic has created various restrictions which are influencing the development and growth of the company. The Barrhead travel holidays has to take into consideration all these restrictions in their decision making process. The barriers which are stopping people from planning their holidays abroad are discussed below : Physical barriers:These barriers restrict the people with some physical issues. The company faces physical barriers because of the infrastructure and other related issues. In context to the Barrhead travel holidays, physical barriers are creating interruption in the operations due to the restrictions and uncertainties of the pandemic. The performance of the company is also hampered due to the social distancing norms. This is the reason the people are not able to travel freely from one place to another in their holidays(Chen, Davison and Ou, 2020). 4
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Emotional barriers:The emotional feelings and aspects which ascertain the preference and behaviour of consumers are creating emotional barriers to the company. In the current situation of pandemic, the people do not want to risk their lives and do not want to travel abroad since the pandemic has created a sense of fear in the minds of individuals. The people have stopped all their activities and are residing in their homes in the covid-19 pandemic. Organisational structure barriers:The government has imposed certain restrictions in the tourism sector. This has impacted the organisation structure of the company which has caused certain barriers in the operations. This has created a doubt in the minds of customers regarding their travel bookings(Men and Sung, 2022). The covid- 19 pandemic has created uncertain conditions which are causing fluctuations in the policies of the Barrhead travel holidays. Various countries have been put to different categories of lists like red, green, orange. All these restrictions and fluctuations are influencing the decision making of the company. This has resulted in decreasing revenues of the company. Information barriers:The information barriers are very crucial in impacting the policies the company. These barriers includes problems that are caused by lack of proper guidance and clarity in the information. Barrhead travel holidays has been facing the issue that people are getting misinformed and mislead in their decision making process. There are various rumours which are spread in the market due to the pandemic. The people are not being able to decide whether to plan their holidays abroad or stay safe at home because of the rumours which are circulating in the market. This has impacted the performance of the company since its sales has decreased continuously(Palmieri, Perrin and Whitehouse, 2018). Another important issue which people are facing isvarious restrictions like quarantine, RT-PCR test or vaccine status. Culture barriers:These barriers include the cultural differences which prevail in different countries. Each country has its own restrictions which are to be followed by every tourist coming in that country. The people are not sure whether to travel in another country with all these covid rules and regulations. The people are fearing about the protocols and quarantine they have to follow. 5
Examine the different strategies which the travel agency has implemented to overcome these barriers. The pandemic has impacted the tourism industry in a significant manner. The overall performance of the industry has decreased largely in the situation of the pandemic. The companies have seen sixty to eighty percent downfall in their business. Barrhead travel holidays has analysed the current situation of the market and has adopted different strategies which will help the company in overcoming these barriers. The strategies adopted by the company is discussed below : Thecompanyhasfocusedonmakingdecisionsbasedonproperandaccurate information. This will help the company in formulating effective strategies for the business and also help in achievement of predetermined goals and objectives. The company has diversified its communication channel and made the process of booking very easy for the customers(Sapkota and VanderPutten, 2018). Barrhead travel holidays has adopted various channels which will be helpful for the customers in gaining more knowledge about the packages offered by the company. The company is also focusing on providing quick and proper response to the queries of the customers. This improves the image of the company in the market. The company is required to provide all the necessary information to the customers so that customers stay updated with respect to latest company policies. CONCLUSION The preceding reports concludes that sudden emergence of Covid 19 pandemic has affected the financial activitiesof the travel organization and has impacted the business operation of the firm to a great extent. The customers behaviour towards availing the facilities and services of the business organization has been changed very much because of different barriers of communication as mentioned above. By developing and making clear policies regarding the services and facilities provided by the company, they can overcome all the barriers. 6
REFERENCES Books and Journals Bannier, C., Pauls, T. and Walter, A., 2019. Content analysis of business communication: introducing a German dictionary.Journal of Business Economics,89(1), pp.79-123. Blewitt, J.M., Parsons, A. and Shane, J.M., 2018. Service learning as a high-impact practice: Integrating business communication skills to benefit others.Journal of Education for Business,93(8), pp.412-419. Bolten, J., 2020. Intercultural business communication: An interactive approach. InExploring the rhetoric of international professional communication(pp. 139-155). Routledge. Cavanagh, T.M., Leeds, C. and Peters, J.M., 2019. Increasing oral communication self-efficacy improvesoralcommunicationandgeneralacademicperformance.Businessand Professional Communication Quarterly,82(4), pp.440-457. Chen, R.R., Davison, R.M. and Ou, C.X., 2020. A symbolic interactionism perspective of using socialmediaforpersonalandbusinesscommunication.InternationalJournalof Information Management,51, p.102022. Men,L.R.andSung,Y.,2022.Shapingcorporatecharacterthroughsymmetrical communication:Theeffectsonemployee-organizationrelationships.International journal of business communication,59(3), pp.427-449. Palmieri, R., Perrin, D. and Whitehouse, M., 2018. The pragmatics of financial communication. Part1:Fromsourcestothepublicsphere.InternationalJournalofBusiness Communication,55(2), pp.127-134. Sapkota, K.N. and Vander Putten, J., 2018. Social media acceptance and usage by business communication faculty.Business and Professional Communication Quarterly,81(3), pp.328-350. 7