Issues in elements of Marketing Mix in Travel and Tourism

TRAVEL TOURISM
AND
MANAGEMENT
Task-3

 Introduction
 Issues in elements of Marketing Mix
 Importance of service sector mix elements to travel sector
 Application of tourism product to Thomas Cook.
 References
Content

 Introduction
 Issues in elements of Marketing Mix
 Importance of service sector mix elements to travel sector
 Application of tourism product to Thomas Cook.
 References
Content

Introduction
This is one of the important sector for the organisation to have the
effective management of their business so that they can achieve
better result in their business. It is important for the company to make
focus on marketing strategies so that they can enhance their market
share as well as customers base. Thomas Cook which is providing
their services in travel and tourism sector. There are different
destination services that are provided by this company.