Consumer Behaviours in Travel & Tourism

Travel & Tourism
Consumer Behaviours

Cover Content
•Introduction

Introduction
Consumer behavior is considered as the psychological process that is related with overall emotion as
well as will power of people towards specific products or services. It includes specific practices,
ideas, experiences, decisions which satisfy the requirements as well as wants of customers. As per
the scenario, this presentation is to advise tourism clients about consumers behaviors dynamics.

Definition of consumer behaviour
• Consumer behaviour is considered as the study of person, groups as well as entities decision
with respect to selection, utilisation, purchase, products disposal, ideas, experiences and
others for satisfying its requirements and demands. In general term, this is defined as the
study of how customers formulate decisions regarding what they required, expected and
wants as well as how do they utilise and purchase goods. Within international travel and
tourism industry, Consumer behaviour is very much essential to know that what influences
the customers purchasing decisions and why it is so.