Tourism and Sustainable Development

This assignment delves into the multifaceted relationship between tourism and sustainable development. It explores the various impacts of tourism on destinations, encompassing economic benefits, social consequences, and environmental challenges. The analysis draws upon academic research, industry reports, and real-world examples to illustrate both the positive and negative aspects of tourism's influence on sustainability. Students are expected to critically evaluate theoretical frameworks related to sustainable tourism and apply them to specific case studies.

TOURIST
DESTINATIONS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
a. Analysis of main tourist destinations..................................................................................1
i) The average expenditure in UK compared with Europe and Asia......................................1
ii) Implications of the differences of Tourist Arrivals and Tourist Receipts in countries......3
b. Statistical analysis of tourism destination trends and prediction of future trends of UK...5
TASK 2............................................................................................................................................6
a. Exploring UK appeals to tourists........................................................................................6
(i) Analysis of cultural, social and physical features of different tourist destinations...........6
(ii) Explanation about important elements that make appeal of each destinations.............10
(b) Comparison of the features of selected tourist destination with a developing tourist
destination............................................................................................................................10
TASK 3..........................................................................................................................................12
3.1 Appeal of these destinations in terms of the types of tourists visiting them..................12
3.2 Negative and positive effect of the following characteristics to the appeal of the tourist
destinations...........................................................................................................................13
TASK 4..........................................................................................................................................15
4.1 Impact of changes on the travel and tourism..................................................................15
4.2 Discussion of the potential for responsible tourism to enhance the host community in the
three issues and identification of measures..........................................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
ILLUSTRATION INDEX
Illustration 1: Average weekly household expenditure in UK.........................................................3
INDEX OF TABLES
Table 1: International Tourist Arrivals, 2014..................................................................................2

Table 2: International Tourism Receipts..........................................................................................4
Table 3: Trends in Tourism destination of UK over the last 10 years.............................................5

INTRODUCTION
Tourist destination is a place where tourists love to visit in order to see the natural or
cultural value, historical significance and also the built beauty of a particular city of a country.
Every year many individuals travel from one part of the country to the other in order to see the
natural beauty or inherent of a particular destination. In order to promote this, there are different
traveling websites which are giving their best of the efforts in order to increase the goodwill and
revenue of a particular country (Zainal, 2012). Moreover, some countries are famous for their
natural beauty such as beaches, monuments, national parks and forests. These are some examples
of a traditional tourist attraction where travelers come to spend their vacations.
In relation to the tourist destination, this report will focus on understanding the scope of
tourist destination in UK and also the worldwide tourists' destination. Further, this report will
also focus on knowing the different culture, socio and physical features of the tourist destination.
At last this report will also have its emphasis on the issues which tend to impact the popularity of
the tourist destination.
TASK 1
a. Analysis of main tourist destinations
i) The average expenditure in UK compared with Europe and Asia
Within European Union (EU), standard of living is relatively high in UK’ and the
mentioned country is significantly ahead of the France, Italy and Spain. Further, by the
comparison of visitor coming to the country (tourist arrivals) and also the income generators
(tourist receipts) an analysis of UK with destinations of Asia and Europe can be made.
Further, from the below given figure of International tourist arrivals, it is clear evident
number of tourist arrivals has been increased in the year 2014 as compared to 2013. The number
of visitors raised to 32.6 million which was earlier in 203 at 31.1 million. It generally signals the
popularity of UK as a point of tourist destination and it is significantly heighten day by day.
Moreover, UK having excellent global connectivity, high living standards, better health and
education services. Further, these mentioned points are the major attraction of UK which usually
attracts the visitors to visit the country and spend their leisure time. (Šerić, 2013)
However, from the critical examination between UK and other tourism destinations
which consists of China, Mexico and Thailand, it is clearly evident that number of tourist arrivals
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in UK was high (32.6 million) as compared to Mexico (29.1 million) but if we visualize that
table, it is evaluated that the number of arrivals in the UK was low in the year 2014 as compared
to China which stood 55.6 million. Moreover, in addition, UK have cities like London,
Edinburgh, Flamingo Land in Yorkshire, British Museum, cultural, technological, and
archaeological achievements, etc (Laws, 2011). These mentioned points are the major tourist
destination of UK. Further, from the researchers point of view, it has been evaluated that over 6.7
million visitors in the year 2013 have visited British Museum and also the National Gallery
which is considered as second most popular place to visit in UK.
Rank Country
International
tourism
arrivals
(2014)
International
tourism
arrivals
(2013)
Change (2013
to 2014 (%)
1 France 83.7 million 83.6 million .1
2 United States 74.8 million 70.0 million 6.8
3 Spain 65.0 million 60.7 million 7.1
4 China 55.6 million 55.7 million -.1
5 Italy 48.6 million 47.7 million 1.8
6 Turkey 39.8 million 37.8 million 5.3
7 Germany 33.0 million 31.5 million 4.6
8 United
Kingdom
32.6 million 31.1 million 5.0
9 Russia 29.8 million 28.4 million 5.3
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10 Mexico 29.1 million 24.2 million 20.5
Table 1: International Tourist Arrivals, 2014
Illustration 1: Average weekly household expenditure in UK
(Source: The Headlines: Household Expenditure at a Glance. 2012)
From the above diagram, it is clearly inferred that the major expenditure exists in the
form of transport, fuel and power and in food and non- alcoholic drinks. Almost more than £60 is
spent by an individual in all the above explained points.
Health condition of the people is far more better because residents in UK are quite diet
conscious and they have less chances of getting ill or so. This expenditure by the residents is far
greater than as compared with countries like Russia, Mexico and Italy.
ii) Implications of the differences of Tourist Arrivals and Tourist Receipts in countries
Arrival of tourist to a particular country generally increases the income level of that
country as people spend more for getting proper convenience (Jacint and Manuel, 2002).
Therefore, when tourist arrival increase in a country, more receipts increase for that particular
nation. This will further lead to increase in brand image and value for that country.
Difference of Tourist Arrivals and Tourist Receipts
International
tourism
International
tourism
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Rank Country
receipts
US$(2014)
receipts
US$(2013)
Change (2013
to 2014 (%)
1 United States 177.2 billion 172.9 billion 2.5
2 Spain 65.2 billion 62.6 billion 4.2
3 China 56.9 billion 51.7 billion 10.2
4 France 55.4 billion 56.7 billion -2.3
5 Macao 50.8 billion 51.8 billion -1.9
6 Italy 45.5 billion 43.9 billion 3.7
7 United
Kingdom
45.3 billion 41.0 billion 10.3
8 Germany 43.3 billion 41.3 billion 5
9 Thailand 38.4 billion 41.8 billion -8.0
10 Hongkong 38.4 billion 38.9 billion -1.4
Table 2: International Tourism Receipts
France is the popular destination of the world and people generally come to see the
natural beauty and historical destinations of the mentioned place. Further, travelers to France
increasing every year and when the tally is compared with the last year from the present, it has
been evaluated that the number of travelers arrived to the France for the year 2014 is 83.7 million
which is generally more as compared with the past year. Number of travelers visited last year
was 83.6 million which shows a 0.1% increase in the current year. However, with the increase in
travelers always does not lead to increase in receipts as from the above table it has been
evaluated that the total receipts for the last year was around 56.7 billion and with the downfall
change of -2.3% it stood for the year at 55.4 billion.
On the other side, excellent growth in development shown by the Turkey Thailand
HongKong and Mexico (Pearce, 2010). Fort Turkey the tourist arrival increased to 5.3% and it
showed 39.8 million arrivals for the year 2014. But when we talk about the most grown and
popular country, then it will be given to the Mexico as with the increase in 20.5%, the number of
travelers raised to 29.1 million for the year 2014 as compared with 2013 where it was only 24.2
million.
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Apart from it, number of international tourism receipts declined in Thailand (38.4 billion)
and Hongkong (38.4 billion) as compared to with the year 2013. Moreover, if it is analyzed
critically then comparison of differences of tourist arrivals and receipts of UK with other tourist
destinations, it can be said that number of tourist visited (45.3 billion) in the year 2014 was high
as compared to countries like Thailand Hongkong and Germany.
However, from the table it is clearly inferred that USA is the most preferred destination
by the travellers and there is a significant increase in the % of tourists as compared with the last
year. With more arrival of tourists, more receipts will be generated and that will help in
contributing towards sustainability of the country.
b. Statistical analysis of tourism destination trends and prediction of future trends of UK
Years Number of
Visitors (m) Spend £(bn)
Average
spends per
visit
Average
nights per
visit
International balance
of payments £ (bn)
2003 24.715 £11.855 £480 8.2 -£16.697
2004 27.755 £13.047 £470 8.2 -£17.238
2005 29.97 £14.248 £475 8.3 -£17.906
2006 32.713 £16.002 £489 8.4 -£18.409
2007 32.778 £15.960 £487 7.7 -£19.053
2008 31.888 £16.32 £512 7.7 -£20.515
2009 29.889 £16.592 £555 7.7 -£15.102
2010 29.803 £16.899 £567 7.6 -£14.921
2011 30.798 £17.998 £584 7.6 -£13.703
2012 31.084 £18.640 £600 7.4 -£13.810
2013 32.692 £21.258 £650 7.5 -£13.252
2014 34.377 £21.849 £636 7.7 -£13.688
Table 3: Trends in Tourism destination of UK over the last 10 years
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This topic focuses on analyses of statistical data for tourism destination trends of past ten
years and this has shown that number of visitors have increased in UK if we compare the
statistical data of each and every year (Hassanien, 2006). However, in the year 2009 and 2010
travelers were negatively affected due to different cultural as well as social issues which have
significantly reduced the number of visitors in these 2 years. With the effect of it, downfall in
the arrival of travelers have impacted the various trend of the tourist destination along with the
international balance of payment.
In order to solve this, in the year 2011 UK government has spent specific amount of
money in order to attract more visitors through different measures of promotional messages. This
generally helped UK and in the year 2011 the number of tourist has raised from 29.803 to 30.798
million. Further, the average spending per visitors has also extended to £636 pounds from £480
pounds from 2003 to 2014. This generally evaluates that spending plays a crucial role in
development of a country (Dodds and Kelman, 2008). Further, with the help of it, it is also
evaluated that the organization has enjoyed wonderful trends if overall performance of UK is
concluded.
Visitors numbers have increased because individuals have high income and this
significantly elaborates that they have high spending power. Further, with effective
transportation system, travellers do not feel hectic in order to move from one place to the
another. Current trend of the tourism is fluctuating as some popular countries implements
effective measures to attract the travellers towards it.
TASK 2
a. Exploring UK appeals to tourists
(i) Analysis of cultural, social and physical features of different tourist destinations
Tourist Destination United Kingdom Thailand Spain
 Travelers in UK
generally gets
attracted towards
the culture of the
nation. Further,
UK has some
specific features
which makes the
country different
 Thailand culture
generally
incorporates an
outstanding deal
which is
influenced from
China, India,
Cambodia, etc.
Further, Thailand
 Spain is a surprise
place for those
who loves to have
the image of
having fight for
towel space and
also to one of its
crowded beaches
or even towards
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Cultural
from the others
and it comprises
monuments,
museums and
man made
buildings, etc
(Bennett and
Strydom, 2001).
 Further, there are
almost 40
museums in UK
which are famous
for their ancient
works along with
some handicraft
culture. Further,
this generally
attracts most of
the visitors who
come all these
things to see from
different
countries.
 Moreover,
monuments in the
cited country are
also treated as a
most important
cultural factors
which includes
Big Ben,
Stonehenge,
Buckingham
Palace and
London itself
(Cant, Strydom
and Jooste, 2009).
 Further, with
different types of
food pattern,
dishes and
entertainment
events are
considered as
prima
characteristic of
is having 94-95%
Buddhists and also
have some
minorities
Muslims,
Christians and
some other
religions (Figini,
P., and Vici,
2010).
 Thailand's cultural
legacy reflects
different
challenges.
Sometimes
extreme climates
also affects the
transportation and
other connecting
facilities within the
mentioned country.
 Further, the visual
art of the country
is traditionally
Buddhists and
Buddha images
from different
periods consequent
different and
distinctive styles.
the sipping sangria
as watching a bull
fight or flamenco
in Spain. Spain is
generally famous
for the ancient
monuments which
are left by the
Romans and
Moors.
 Majorly, country
having the major
attraction from the
city like Barcelona
and Madrid which
is increasing the
country's beauty in
a significant
manner (Bennett
and Strydom,
2001).
 Moreover,
monuments like
The Palacio Real
(Royal Palace) of
Madrid is usually
the official
residence of the
King of Spain and
it is only used for
state ceremonies.
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culture of UK.
Further, most of
the cities in UK
generally shows
the rich culture of
nation and these
cities includes
England, Wales,
Scotland and
London and many
more
Social
 Different social
groups impacting
the experience of
individuals in
UK. Dominating
social groups of
this country are
relevant to the
nation, regional
and religious.
Further, these
grouping plays
significant role in
pulling and
appealing visitors
to visit UK
(Albaladejo-Pina
and Díaz-Delfa,
2009).
 Easy, delicious and
excellent cooking
famous
characteristic of
Thailand.
 Thai people
generally respect
for hierarchy and
they show a well
respect to seniors,
teachers,
guardians, parents
and the care takers.
 Spain opts very
dynamic social life
as different groups
of society interact
with each other in
quite informal
manner along with
physical contract
and greetings, etc
(Dodds and
Kelman, 2008).
 Further, countries
night life is also
one of the major
part of the social
club of Spain and
it constitutes
entertainment in
different bars and
disco theques for
whole of the night.
Moreover,
attractive hotels,
resorts and bars
also attracts most
of the visitors
UK's landscape is
one of the important
physical features as it
comprises Great
Britain and hilly
cities like Edinburgh.
In relation to it,
Scotland is also one
of the biggest height
 Thailand tourism
contributes about
6% of the
economy. Further,
the mentioned
country was the
most visited in the
year 2013 in the
southeast Asia
Spain has second
highest and most
mountains nations in
the world. Major
physical features of
Spain includes
beaches, mountains
and flatlands. Balearic
Islands and the Canary
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Physical
where mountains of
Ben Nevis and its
1,344 meters peak is
quite impressive for
travelers coming
through whole
around the globe
(Hall, 2008).
Further, different
rivers, national parks,
forest and islands are
the another physical
characteristics of UK.
(João, 2013).
 About 49% of the
population is
engaged in the
agriculture. Rice is
treated as most
important crop and
the same is
exported to the rest
of the world.
Islands which attract
most of the visitors
towards different
tourist destination of
Spain (Pearce, 2010).
Along with this,
Mainland which is the
second highest
mountain of Europe is
also one of the major
physical feature of
Spain.
(ii) Explanation about important elements that make appeal of each destinations
Appealing elements of UK, France and Spain: UK's Culture: Culture of UK is one of the major element which appeals travelers towards
different tourist destination of nation. Further, mentioned country having major cultural
elements which comprises theater, museums, shopping, outdoors, sports, etc. Further,
there are also infinite cultural activities which travelers in UK can enjoy (Timothy, 2011).
Major destinations like Victoria and Albert Museum, National Gallery, Natural History
and British Museum are most famed museums which usually appeals visitors to visits
different cultural destination of UK. France Geographical element: Various physical features of France assist country in
making up different tourist destination of France in the minds of the travelers. Further,
countries major features include Rhine River, Pyrenees Mountains and Beaches at
Normandy city. Moreover, natural and geographical features of France consider effective
production of coal, iron ore, bauxite, zinc, arsenic, fluorspar, gypsum, timber, fish, gold,
etc (Waterton, 2010). This physical feature of cited country make up the appeal of France
in gathering different business visitors whole around the globe. Further, considering this,
Alps Mountains, Mediterranean Sea, also plays an essential role in increasing the
charmness of tourism destination of nation.
(b) Comparison of the features of selected tourist destination with a developing tourist
destination
United Kingdom India
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Physical
For the rest of the world
United Kingdom is considered
as one of the most attractive
destinations for tourists. Big
Ben, London Eye, Windsor
Castle, British Museum, Place
of Westminster, Natural
History museum, tower of
London and Stonehenge are
the major attraction of this
destination (Morosan, 2013).
It is one of the place where all
different culture of people live
together in unity. In addition
to this, each of the state in
India have their own
importance and has their own
places which are attractive or
historic. Places like Agra
where Taj Mahal, Red Fort,
etc. are the most preferred
tourist places.
Culture
It has population up to 63.23
million and covers 243640
square km geographical area.
In addition to this, it is covered
with Irish Sea, North Sea,
Atlantic Ocean and English
Channel covered the entire
UK.
India covers 3.288 million km
geographical area and 1.252
billion population. Major Land
of India is locked by Asia,
China, Pakistan, Nepal and Sri
Lanka.
Total number of international
visitors of UK in 2014 are 32.6
million.
Total number of international
visitors of India in 2015 are
6309000.
Social
It lies in 6th number in
International tourism
destinations in all over the
world (Jacint and Manuel,
2002).
India has 52th position in
international tourism which
shows that government of
country needs to spend huge
amount of money in
improving tourist destinations.
From this table it can be said that UK is well developed country. When compared to
India, UK has many places where the tourists get attracted on the other hand the India has to
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adopt many strategies which will help the country to grow and in increasing the tourism. India
should concentrate on using their human resources effectively so that they can come up with
individuals who would help them in coming up with ideas which will increase tourism
(Sustainability tourism, 2005).
TASK 3
3.1 Appeal of these destinations in terms of the types of tourists visiting them
Since the inception of tourism in the form of the movement of people from one place to
other for the holy purposes at the pilgrimages and for the recreation in the informal ways to the
planned and organized tours and trips, there are many factors that affect the tourism of any
destination. One such factor that contributes in consolidating the visitors with place is the appeal
of these destinations (Stronza, 2009). The three basic elements of tourism are the tourists guests,
host society and the environment. All these factors in the integrated manner affect the tourism
demand. Tourism develops in any area depending upon its characteristics. Encompassing various
aspects, tourism planning is the complex process and is required to be carried out in the
systematic manner. Typology is the effective tool which supports in the tourism planning by
identifying the different patterns of the tourism demands such as the spacial effects, the intensity
opf the tourist visits depending upon the characteristics of the destination and the effect of the
environment. To compare the different scenarios of the appeal of the tourism demand in the
leading tourists destinations and the emerging destination, Plog's typology is used. In this
typology, the tourists are categorized on the basis on the personality traits and their behavior
(Zainal, 2012). The types of tourists range between two extremes psychometric and allocentric.
Between these two lies the midcentric who posses the attributes of both the types in proportional
manner.
 Psychocentric: The people who have the conservative approach while choosing the
destinations falls under this category. They prefer the places which are safe and has the
tendency to visit the same place more often hence are termed as repeaters. Psychocentric
people likes to visit the places possessing the scenic beauty, spectacular views and that
gives the pleasure of nature's lap. The nations such as US and UK are endowed with the
natural wonders, historic landmarks and the entertainment venues (João, 2013). The
major attractions of these nations are the international events of gatherings from around
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the Globe, the festival and carnivals that are known for its hugeness and glamour, the
amusement parks, the magnificent museums and galleries. On the contrary, the emerging
destinations such as Nepal and Myanmar has the treasure trove of the scenic beauty and
the spectacular views of the mountains and running rivers. By seeing this, it is elaborated
that UK and USA falls under this category as visitors are generally repeated here and also
they just love the natural beauty of the mentioned countries.
 Allocentric: The people who are motivated to new places are termed as the allocentric
tourists. They choose the places which possess more adventure and thrill. For instance,
the countries such as Nepal is enriched with the flowing rivers which gives the pleasure
of enjoying the water sports such as river rafting to the adventure lovers. Also, the
country is surrounded by mountains, hence, the activities like mountaineering and
trekking are the major attractions where the countries such as the France is not the
preferred destination for the allocentric tourists as the country is enriched with the
archaeological assets such as the colossal monuments, museum, cathedral churches with
Georgian architecture (Lundberg, 2011). Along with it, Burma and Uzbekistan also a part
of it because these countries are making their best of the efforts in attracting more
customers towards it.
 Midcentric: The people with the characteristics of both the personality traits. They prefer
to choose the destinations which gives them the memories and fun of both the adventure
and entertainment. The countries such as Myanmar is one of the greatest diversity in the
world. With the sparkling beauty of islands and the cultural heritage sites it satiates the
desire of the people expecting the charm of beauty and the adventure (Forsyth, 2006).
3.2 Negative and positive effect of the following characteristics to the appeal of the tourist
destinations
The factors possessed by the destinations impact the appeal of the tourism demand in
both the ways positively and negatively. The analysis is made in the following way:
 Economic: The economic scenario of the country is the major factor in attracting the
visitors from around the nation. The countrymen of these countries have high disposable
incomes and per capita income. Hence, they have the tendency to move to other places
for the recreational purpose more often. On the contrary, the destinations possessing less
developed economies deviates the tourism demands away from it (Ashworth and Page,
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2011). The tourism in the countries rich with the natural resources and archaeological
sites brings lucrative results to the economy. It improves the balance of payments and
trade such as UK is the prestigious destination for tourism. Moreover, with high per
capita income, more taxes will be generated from the individuals and the amount of tax
can be used in the development of the country and also in protecting the national heritage
of the nation.
 Physical: US and UK are major economies of the world and are endowed with the rich
infrastructure, communication and the travel and transport that significantly contributing
in improving the tourism sector. It makes the journey faster and smooth. The advanced
communication brings better connectivity between people. Developed transport and
travel network makes the journey faster and affordable. On the contrary, the less
developed infrastructure of the country hinder the entry of larger number of tourists. For
instance, the country Nepal is located between the mountains and rivers and transport is
not developed so far that increases the risk in the area. Such factors inhibit the tourism in
the area (Edgell, 2009).
 Social factors: The improved standard of living and high social stature capture the
attention of tourists. The countries like France are the epitome of the sophistication in the
services that capture the attention of people around the globe and increase the intensity of
the tourism in the countrFurther, by guiding tourists in order to take some relative action
regarding the mentioned disease, tourists will be protected and they will be able to take
care of their health in quite better and effective manner. Moreover, different precautions
need to be taken by the local body as well in order to give proper security and benefit to
the individual.y. The inhibiting factors such as the spread of epidemic disease and the
incidences of violence affects the tourism negatively. For instance, the countries affected
with the terrorism and crimes are less preferred destination o tourism. Further, the
awareness about the places and their offering also triggers the demand for the place.
Countries has specific focus on promoting their assets that makes the people cognizant of
the places to visit and explore (Hjalager, 2001). On the contrary, in-spite of enriched with
the wide ranges of resources and assets the less awareness hinders the visits of tourists to
the place.
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 Political: The involvement of the government and legislative bodies in the tourism sector
plays the major role in attracting wider stream of visitors. Recently the nations sch as
Dubai and Mauritius has liberalized their policies and norms to attract tourist. The
policies and steps adopted to showcase the nation's offerings are the important tool to
appeal more tourism. Adopting various methods countries are attracting visitors. It is
done on various aspects such as on the promoting the nations assets on mediums such as
through internet marketing, relaxing the taxes, tariffs and custom formalities, liberalizing
the visas and passport proceedings and various other effectual methods (Laing and
Roberts, 2005).
TASK 4
4.1 Impact of changes on the travel and tourism
From the three basis elements of the tourism tourist guest, host society and the
environment, the last component impacts considerably on the popularity of the tourist
destination. The destination experiences the changes and issues on many dimensions that
sometimes promote the tourism and also inhibit the demand. The changes can be planned or
emerged uncertainly without any predictions and projections. The effects of such unpredictable
incidences are explained:
 Natural disasters: The biggest natural calamity that brings great damage to the natural
and human resources of the nation. The earthquake came in Nepal in 2015 was
recognized as one of the biggest tragedy of the year. It took so many lives and destroyed
the property and resources of the nation to the large extent. The economy of Nepal got
affected due to the damage in the very considerable manner (Richards and Wilson, 2006).
Such natural disasters destroy the nation on various grounds like it affects the economy,
resources, popularity, global presence and along with this it also affects the morale and
confidence of the countrymen (Hanlon, 2013). It takes tame to reestablish and restore the
damage. Country's economic resources go into great loss, some lost in the calamity and
the major portion to recover the damage. The major attracts of the place, the historical
monuments, temple architecture and the infrastructure got damaged which capture the
attention of people from different countries.
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 Terrorism: One of the biggest threat to the nations seeing the present global situation is
the wide spread of the terrorism. This leads to the drop of tourist demand in the nation
(Fyall and Garrod, 2005). The recent attack in Tunisia beach in 2015 created terror in the
minds and soul of people. It inhibits the willingness of the people to visit the place. Along
with this it also reduces the visits of business official in the nations. In hinders the
business meetings and summits which affects the economy of the nation.
 World disease: The wide spread of the epidemic diseases affects the tourism of the
country significantly. The outbreak of swine flue in India has affected the tourism of the
country considerably. It increases the expenditure on different areas such as tightening
the security on the different travel options air, water and road, the checking of the
immigration and emigration (Rodgers, 2001).
4.2 Discussion of the potential for responsible tourism to enhance the host community in the
three issues and identification of measures
By promoting the responsible tourism in the country the sudden and the unpredictable
issues and events can be addressed in the effective manner. The greater involvement of the host
society in the nation resolve the issues with greater efficiency. The measures adopted to sove
them can be used in the following manner.
 Natural disaster: The role of responsible tourism is to reduce the cost and damage
incurred on the destinations by adopting various means. It helps in improving the
physiographic divisions of the nations. For instance, the damage happened in Nepal is
resolved by the integrated approach adopted by the Government in which the conditions
were stabilized through the support from around the world, the measures adopted by the
legislative bodies, the involvement of the public and the financial help from many
institutions.
 Terrorism: The responsible tourism helps in inhibiting the terrorism in the nation with
the collective approaches (Bennett and Strydom, 2001). The tightening of the security at
the airport terminals and sea ports prevents the entry of illegal entities in the nation. The
strict checking at the entry will prove helpful. The increased awareness about the threats
and the measures to deal with the issues and making the inquiry and customer toll
numbers, the misshapen can be prevented.
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The issue such as spreading of different diseases can also be resolved through the
responsible tourism. In this context, it has been seen that swine flue is the major diseases which
occur due to immense travel and tourism activity of tourist. In this regard, government of nation
must take measure in term of educating the tourist with regard to take the significant action
towards the same (Figini and Vici, 2010). Here, host country must provide sufficient material to
the tourist such as mask with the help of which necessary action towards the spreading of given
disease can be taken. In addition to this, control over the spreading of such type of diseases can
also be carried out by educating both domestic and international travelers for not eating the raw
meat of pork. In addition to this, action towards the given diseases can also be taken by
launching campaign within city. This campaign must give information regarding the ways with
the help of preventive measure with regard to the assessed issue can be taken. Overall, it can be
said that by taking action towards all the assessed issue, significant increase in the demand of
specific tourist destination can be carried out.
Further, by guiding tourists in order to take some relative action regarding the mentioned
disease, tourists will be protected and they will be able to take care of their health in quite better
and effective manner. Moreover, different precautions need to be taken by the local body as well
in order to give proper security and benefit to the individual.
CONCLUSION
From the above report it has been clearly evident that healthy tourist destination increases
the revenue, productivity and goodwill for the countries. Further, more the travelers visit more
receipt for the country will increase and business organizations will have more to generate the
revenue. From the above report it is clearly showcased that countries like UK, France and Spain
are majorly famous for their insight as well as outside beauties. Mentioned countries have their
own cultural, physical and social features which increasing the countries image. Further,
different tourist destination faces different types of issues which are related with the natural
disaster, terrorism and world diseases. Further, this report also elaborates the specification of
each and every country along with culture of mentioned countries i.e. UK, France and Spain.
16

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