Business, Society and the Environment

This article discusses the concept of triple bottom line approach for sustainable business operations. It provides examples of Harcourt Resort Hotel and PepsiCo and their initiatives towards environmental, social and economic sustainability. The article also highlights the importance of corporate social responsibility (CSR) in contemporary organizations.

Running head: BUSINESS, SOCIETY AND THE ENVIRONMENT
Business, Society and the Environment
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1BUSINESS, SOCIETY AND THE ENVIRONMENT
Part A
As opined by Alhaddi (2015), the notion of triple bottom line was first articulated by
John Elkington in the “Cannibals with Forks: the Triple Bottom Line of 21st Century
Business” (1997) and has been used extensively since then by different organizations.
Hussain, Rigoni and Orij (2018) are of the viewpoint that contemporary organizations in
order to attain sustainability are required to take into effective consideration not only the
profitability of their organization but also the environmental and the social impact of their
organization. In order words, it can be said that this approach is a framework through which
the organizations can measure the profit that they are making through their corporate social
responsibility (CSR) initiatives.
Part B
The owners of the organization Harcourt Resort Hotel, Gabriella and Tony, for the
process of their business operations are taking the help of the notion of triple bottom line
approach. For the improvement of the condition of planet, they are taking extra initiative to
ensure that the waste generated by the hotel is not disposed in the common dumping ground.
In addition to this, it is seen that the hotel authorities insist that the laundry and the linen used
by the guests are not changed on a daily basis but on demand by the guest so as to mitigate
the damage done by the organization towards the environment. In the context of people, it is
seen the owners of the hotels are trying to contribute in a meaning manner by trying to bring
about a change in the behavior of guests by requesting them to use the linen, towels and other
utilities more than once. In the context of profit, it is seen that the hotel has formed strategic
partnerships with local tradesmen, suppliers and others to enhance the profit earned by the
hotel and also contribute in a sustainable manner towards the economic development of the
surrounding region as well.

2BUSINESS, SOCIETY AND THE ENVIRONMENT
Part C
The organization PepsiCo actively takes the help of the triple bottom line approach
for the process of their business operations. For example, Indra Nooyi realizing the damage
that the unhealthy drinks and other kind of snacks offered by the organization was causing to
the health of people remodeled the product range of the concerned organization in the last
decade of the 20th century (Pepsico.com, 2018). In addition to this, the organization under her
leadership in order to reduce the environmental damage that the business activities of the
concerned organization are causing started the use of recycled plastic for packaging purposes
(Pepsico.com, 2018). More importantly, as part of their of their CSR policies to bring about
social change, the organization is actively trying to educate the impoverished children and
similar kind of activities (Pepsico.com, 2018). Furthermore, it is seen that the organization
has evolved its own brand of waste management policy so as to mitigate the environmental
damage (Pepsico.com, 2018).

3BUSINESS, SOCIETY AND THE ENVIRONMENT
References
Alhaddi, H. (2015). Triple bottom line and sustainability: A literature review. Business and
Management Studies, 1(2), 6-10.
Hussain, N., Rigoni, U., & Orij, R. P. (2018). Corporate governance and sustainability
performance: Analysis of triple bottom line performance. Journal of Business
Ethics, 149(2), 411-432.
Pepsico.com, (2018).Welcome to PepsiCo. [online]. Retrieved from http://www.pepsico.com/