TRM20001 Assessment 1: Literature Review and Survey

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Student Name: Mandeep Kaur
Student ID No.: 22694744
Unit Name: Tourist Behaviour and Interactions
Unit Code: TRM20001
Tutor’s name: Maxine Hawker
Assignment No.: 1
Assignment Title: Literature Review and Survey
Due date: 7 April, 2018
Date submitted: 7 April, 2018
Declaration:
I have read and understand the Rules Relating to Awards (Rule 3 Section 18 –
Academic Misconduct Including Plagiarism) as contained in the SCU Policy
Library. I understand the penalties that apply for plagiarism and agree to be
bound by these rules. The work I am submitting electronically is entirely my
own work.
Signed:
(please type
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Mandeep Kaur
Date: 7 April, 2018
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TRM20001 Assessment 1
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Part A – Literature Review
Question 1
It is the most important responsibility of tourism industry to fulfil needs of visitors for
enhancing their satisfaction level. There are various steps taken by the tourist organisation for
satisfying the needs of customers which are examined as below:
Specific tourist need A specific example of tourist activity
Need of safety The basic need of visitor is a safety at the
place where they go for a visit. Tourist
industry gives high attention to the safety of
the visitors so that they can freely enjoy their
trip.
Need of transportation It is necessary for the tourist organisation to
arrange proper transport facility for the
visitors so that they can easily go from one
place to another. By using high technology
in transportation tourist industry can satisfy
this need of visitors.
Need of security When going to any tourist destination the
first priority is security if there is no proper
arrangement then it will impact negatively
on the mind of visitors. Tourist industry
spends a large amount on the security of the
visitors.
Proper communication Communication is one of important need
which must be fulfilled by the tourism of the
country. For example, In Thailand, people
speak Thai which is not understood by other
country’s people so it is necessary to build
sign boards through which visitors get to
know right direction.
Need of relaxation People like to travel different tourist
destination for relaxation. Thus it is
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important for the tourism organisation to
provide high-quality benefits to them.
Need of desire There are so many people who have the
desire to visit new places because of their
beauty, nature, and infrastructure (Leiper
2004). Tourism organisation gives effective
tour packages and coupons to fulfilling their
desire.
Need of happiness By travelling different location people feel
happy and make their good moments.
Food and beverage It is the duty of tourism organisation to
provide great foods and beverage services to
satisfy this need of tourist.
Accommodation service To enhance customer’s satisfaction level
tourist organisation offer various
accommodation services to visitors.
Hotel It is necessary for the tourism industry to
manage proper arrangement to stay. A
visitor needs an effective place for staying
where they can feel comfortable and relax.
Enjoyment need Tourism organisation gives high attention to
this need of customers and tries to make
their trip memorable and great for them.
Health and safety need Nowadays people are so hygienic so it is
essential for tourist organisation to focus on
the health and safety of the tourist (Leiper
2004).
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