TOM Assignment Submission Form

TOM Assignment Submission Form
This is the mandatory document to be submitted on StPMoodle
This sheet must be submitted with your assignment. Failure to complete, sign and submit this form along
with your work will result in a delay in marking your work. Marking can only be proceeded provided the
evidence of your declaration of originality of your work attached to your coursework.
Student Name
Student ID
Assessors Names Prashidha Pradhan
Qualification Title HND in Hospitality Management
Unit Number & Unit Title Unit 40 – Tour Operations Management
Submission Deadline
Date of Submission
Learner Declaration
By submitting this form and signing below, I declare that:
 I am the author of this assignment and that any assistance I received in its preparation is fully
disclosed and acknowledged in this assignment
 I also certify that this assignment was prepared by me specifically for this course
 I certify that I have taken all reasonable precautions to make sure that my work has not been copied
by other students
 I confirm that I have understood the College’s regulations on plagiarism
 I confirm that research resources are fully acknowledged
St. Patrick’s College 1 Standard AB Template V1DNL2016
‘Plagiarism’ is presenting somebody else’s work as your own. It includes copying
information directly from the Web or books without referencing the material; submitting joint
coursework as an individual effort; copying another student’s coursework; stealing
coursework from another student and submitting it as your own work.

Signature: ............................................. Date: ....................................
To be completed by Student
Learning Outcomes
TOM
Assessment
Criteria
(Please tick as
appropriate) 
Task No
Evidence
(Page
Number)
LO1 – Understanding the tour
operators’ industry within the
travel and tourism sector 1.1 ☐
LO2 – Understand the stages
involved in creating holidays
2.1 ☐
2.2 ☐
2.3 ☐
LO3 – Be able to review brochures
and methods of distribution used
to sell holidays
3.1 ☐
3.2 ☐
3.3 ☐
LO4 – Understand strategic and
tactical decision-making for tour
operators
4.1 ☐
4.2 ☐
St. Patrick’s College 2 Standard AB Template V1DNL2016

Scenario 1
Consider yourself working as an Assistant Tour Organiser at a large UK based tour operator
“Zenith Travel”. You are assigned with the task of identifying and developing a new tour
package for a new breed of customers going to a tropical destination. For this, you are required
to identify the current trends in Tourism industry. After this, you are required to choose a
suitable tropical destination and prepare an itinerary plan to develop a holiday package with
costing and pricing. You need to decide the dates of travel, number of nights to stay, attractions
to visit, and flights, local transport and accommodation arrangements. Once the plan is ready,
you are required to negotiate on the type of contract you want to enter with hotels and airline
companies. After you have done this, you will evaluate different distribution methods and
promotional methods by which you will promote your tour package to the customers.
Task 1 (AC 1.1)
Analyse the effects of current and recent trends and developments on the Tour
Operators industry. (AC 1.1)
Question1: Briefly explain your chosen trend/development.
Question2: Mention at least two (2) positive and two (2) negative impacts of your
chosen trend/development.
Expected word count: approx. 200-300 words
Answer 1: Some of the recent trends and development that has taken place in the tour operations industry
includes increase in the disposable income of the economy and developed technology. According to Baur,
Klein and Steinhardt (2014), these two trends have the potential for changing the dynamics and the manner
in which tour operators can continue to develop in the market. The increase in the disposable income leads
to an increase in the income level which in turn impacts the growth of the industry (Beard, Swarbrooke and
Leckie 2018). At the same time, developed technology helps the tourism organisations to reach out in a
St. Patrick’s College 3 Standard AB Template V1DNL2016

global level.
Answer 2: The positive impact of the increase in disposable income is that with a high economy people
from a country can afford to take tours on a frequent level (Capsule, Taute and Keller 2015). Another
positive impact of the increase is that tour operators can increase the opportunity of employment and the
revenue of the country. The negative impact is that with the sudden rise people may be willing to spend
quickly on the tours. Another negative impact can be the sudden fall in the income can have a negative
effect as people may not be aware of the sudden changes. The positive impact of technology growth is that
tour operators can grow in the industry. Another positive factor is that tour operators can reach out to the
customers on a global scale. However, Chand and Katou (2018) is of the opinion that the negtaive impact of
the development of technology is that people recruited my not be aware of the use of the technology.
Another negative impact is that maintaining such technologies can be costly.
Task 2
Step1: Market Research Planner (AC 2.1)
You need to describe your target market. Fill the table with
sufficient information.
Country of origin United Kingdom
Age group (Family
life-cycle)
People above the 19 with a steady income
Customers
availability (season
or month)
Peak season can be considered from June to August due to the English summer
and again during December-January for Christmas and New Year
St. Patrick’s College 4 Standard AB Template V1DNL2016