Industry Analysis and Competitive Analysis of Tucker's Natural

Running head: MARKETING MANAGEMENT 1
Marketing Management
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INDUSTRY ANALYSIS
Market size Tucker’s natural has a market size of over 10
million dollars. This was determined based on
its target market mainly Australia and the
problem its products solve in the market,
target customer, and the competitive analysis
of other industries with related products.
segments There are no distinct segments in tuckers
natural based on the needs of the customers or
products themselves. It is one large body
produces ginger snacks.
specialties Tucker’s natural is specialized in producing
snacks such as crackers and biscuits supplied
allover Australia.
Premium products Tucker’s natural is specialized in ginger
products, which are healthy and free from
complications. Ginger snacks are the brand
products of tuckers natural.
sales figures The company makes a net income of more
than 5 million dollars annually and the
number is expected to rise in the coming
years. Revenue generated accounts to over 1
billion dollars annually.