Marketing Strategies: Coles Supermarket

RUNNING HEAD: MARKETING STRATEGIES
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Marketing Strategies: Coles Supermarket

MARKETING STRATEGIES 1
This essay will be going to reflect on the marketing criteria of the Coles Company. This will
be also going to focus on the primary and secondary market, how the company segments their
market, how they set their price of the product, type of the promotional mix.
The company owned by the Wesfarmers and was founded in 1914 as well as completed 104
years in 2018. This company is operating at approx. 2300 outlets and employed 100,000
employees. Coles had total income in the year 2014-15 of $38 billion. Coles provides a
various varities of goods such as groceries, liquor, and meat. Coles also market its individual
branded products (Keith, 2012).
The company uses various techniques and various strategies to deal with the suppliers and
customers which faced various difficulties by the supplier. There have been number of
advertisement strategies & policies as well as connect with another concept.
They also remuneration courtesy over upgrades of certain important structures which can
invite an enormous consumer immoral. The illustrations were discount vouchers, flybuys
loyalty program opinions. The goal of the company is to deliver the best shopping skill to the
Australian people by whom they have trusted for its superiority, activities, and standards.
Cole’s strategy for Victory is 6 point circle to be capable for support Coles to move on in way
for their operation to give a perfect goal around significances as framed by Coles (Dwivedi,
2012).
Various initiatives have been taken by the Coles to overcome the requirements of the
consumers. It comprises of expansion of products, development of on-shelf obtainability of
produces.

MARKETING STRATEGIES 2
Decreased price with increasing cost immersion was an innovative industry combination to
deliver price to the consumers. The keys to the advertising plans are people, stores, produces,
care, and financial statements.
Target customers of the Coles are the individuals of Australia who has various cookery ways
that are fulfilled by the facilities by the Coles. It is recommended to the company that
children should be target children and the youth generation age with the help of providing
their convenience requirements. It is advisable to keep in mind to have produces in the
segments of new fresh fruits, dairy, and various goods. They must be delivered with unique
offers over some superior goods matching up in terms of their character. In recent years, the
company has profoundly specialized in price ranges. The main Coles “Down Down”. Coles
comprises approximated connected to valuing while on a child finger and Curtis Natural
stone $10 house snacks. Cole’s market’s relationship featuring its individuals is very much
having a trending up style for, which databases often the consumer’s loyalty understood that
at the low costs (Ball, 2011).
Marketing Mix of Coles examines the supermarket that cover 4Ps (Product, Price, Place, and
Promotion).
Product- The product plans and mix in Coles marketing plans can be explained as follows:
Cole’s deals in various forms, which make the marketing mix, plan of the product such as,
basic merchandise, groceries, liquor, bio diesel, and economic facilities, fresh food. Whereas
the commerce sectors of Coles are:
Cole’s online, Coles Financial facility, Coles liquor, Spirit Hotels, etc. The goods in which
the company deals are: Baby products, Bakery, Dairy, Deli, Fresh fruit & veg, Coles Mobile,
Present cards, Heston, Liquor, Meat, Gluten-free, Kosher. Coals deals in it are their brand