Case Study Report on TUI: Impact of Covid-19 and UK Government's Recovery Plan on Business Environment

Business
Environment

Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Section 1...........................................................................................................................................4
Summary......................................................................................................................................4
Section 2...........................................................................................................................................5
The impacts of the Covid-19 Pandemic on TUI Group’s internal environment..........................5
The impacts of the UK government’s recovery plan on TUI Group’s internal environment......6
Section 3...........................................................................................................................................6
The impacts of the UK government's recovery plan on TUI Group's micro environment..........6
The impacts of the Covid-19 Pandemic on TUI Group’s micro-environment............................7
Section 4...........................................................................................................................................7
The impact of STEEPLE factors on TUI Group's operations.....................................................7
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
Business environment is the sum of all the things that are external and internal to the
organization and businesses and which can affect the functionality of the business. Environment
study for the business is very essential for the business to know the changes occurring in the
environment and that can affect the business. The internal business environment refers to the
internal forces in the business which affects the routine activities of the business such as
customer, suppliers, employees etc. micro environment refers to the elements in a business that
can affect the business ability to serve the customers (Azam and Abdullah, 2021). The micro and
the internal environment elements can be controlled by the business. And the macro environment
refers to the elements which affects the business from outside of the organization and these are
beyond the control of any business. The TUI Group is a German based travel and tourism
company. The company is headquartered in Hanover, Germany. The company deals in the
hospitality and tourism sector and provides the services of travel agencies.. This case study aims
to analyse the organization's present situation and the impact of the UK government's recovery
plan and Covid 19 on the company's internal environment and on the micro environment of the
company. This report will also cover the analysis of the macro environment on the company's
operations.
MAIN BODY
Section 1
Summary
The TUI Group is a German based travel and tourism company. This is one of the leading
companies in the tourism sector. The company also owns many brands under it for instance
Atlanta, Barut, Blue Diamond, Gropotel etc. the company's portfolio consist of more than 1600
travel agencies, and online portals, it also have five airlines with around 150 aircraft, the
company has around 400 hotels under it and around 16 cruise liners and different incoming
agencies on major holiday locations around the globe (Chen, J., and et. al., 2021). The company
operates in more than 180 countries and it is serving more than 30 million customers. The
organization's operations cover whole tourism sector services. The growing tourism sector
helped the company to grow and it is operating since more than 100 years now.