Understanding the Business Environment and its Impact on TUI Group

Business Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
Section 1...........................................................................................................................................3
Business Overview......................................................................................................................3
Section 2...........................................................................................................................................5
The impacts of the Covid 19 Pandemic on TUI Group's internal Environment-........................5
The impact of the UK government's recovery plan on TUI Group's internal environment........6
Section 3..........................................................................................................................................6
The impacts of the UK government’s recovery plan on TUI Group’s micro-environment.......6
The impact of the Covid-19 Pandemic on TUI Group's micro-environment.............................7
Section 4...........................................................................................................................................7
The impact of STEEPLE factors on TUI Group's Operations....................................................7
Conclusion......................................................................................................................................8
References .......................................................................................................................................9

INTRODUCTION
Business environment refers to the internal and external factors of the company which affect the
company's operations negatively or positively. The business environment helps to understand the
plans , management , desired goals, growth , opportunities and identifying threats which may
occur in future(Hamilton and Webster, 2018).Internal business environment(micro business
environment) refers to the factors such as culture , staffing , financing,human resource , policies
etc. while external environment includes all the outside factors the impact the functioning of the
organization and which are no under control, such as government,technological , social , legal ,
political factors. Business environment affects the performance , decision making process as well
as strategies of the organization. This report has been made in the context of the TUI
group(Tourism Union International), which is a travel and tourism company. It was founded 1923
having its headquarter in Hannover and Berlin, Germany. The aim of this report is understanding
the business environment (micro and macro business environment )and the impact of Covid-19
on TUI Group tourism company and the impacts of the UK government’s recovery plan on TUI
Group’s micro-environment. At last it will cover the impacts of STEEPLE factors on TUI
Group’s operations.
Section 1
Business Overview
TUI Group is the world's number one tourism company which provides services such as hotel
accommodation, cruise ship booking and flight. It is operating in around 180 regions worldwide.
The group operating more than 400 hotels, providing high standard facility with environment
management and there services are best in quality. TUI Group has around 1600 travel agencies
with strong tour operators,online portals, five airlines with around 150 aircraft and 16 cruise
liners. TUI Group covers the whole tourism value chain below one roof and the company serving
21 millions customers annually within its ecosystem. (Halbert and Ingulli, 2020). The tourism