Impact of Internal and External Business Environment on TUI Group during Pandemic

Case study report

TABLE OF CONTENTS
.........................................................................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Section -1....................................................................................................................................3
Section -2 ...................................................................................................................................4
Section 3 .....................................................................................................................................5
Section 4 .....................................................................................................................................6
Recommendations.......................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business environment refers to the total of the people, organizations and the other forces
that are outside the industry but affects the working of the business in long run. Also, the present
report is based on the TUI groups that is specialized in providing variety of the travel packages
to the customers all around the world. Also, company is best known for there services it offers
that makes it unique for competitors and also known for providing best of customer satisfaction.
Moreover, report will provide description of company background, number of employees,
organizational structure, leadership etc. into detail.
Furthermore, the study will identify the impact of internal business environment on the
working of the business. Also, internal business or micro environment is one that consists of
various elements that are present inside the firm and affects on large scale. On the other hand
macro or external business environment consist of factors that are present outside and are out of
control the business. Thus, the report will highlight the impact of such factors on company
during the time of pandemic and will also specify the role and impact of government recovery
plan for tourism sector. Lastly, the study will recommanded certain improvement suggestions so
that the maximum benefits might be gained by TUI from the recovery plan in long run.
MAIN BODY
Section -1
Thomson Travel Group plc (TUI) was one travel agency that is headquartered in Luton,
United Kingdom and is having travel experts that provides the helping hand regarding any travel
query or services 24×7. Furthermore, for all its clients the hotel is hand-picked by team experts
that assures that best customer experience is been provided. Moreover, it is public limited private
sector organization that come under tourism sector and is known as the world leading travel
leisure groups among most of the travel companies. Also, the company is having more than 30
million customers around the world and offers 180+ worldwide destinations to the customers
around the world (Jena, 2020). Furthermore, in certain reports I was known that currently TUI
group is having approx 67000 employees or travel experts that consists of travel agents, cabin
crew, holiday representatives and much more. Also, top competitors of the company currently
are cruise line, Norwegian cruise line, invited home etc. Thus, all these competitors compete in
the market to offer variety of travel services to their respective clients that is better than others.