Impact of Covid-19 and UK Government's Recovery Plan on TUI Group's Business Environment

Business Environment

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................3
Section 1...........................................................................................................................................3
Section 2 ..........................................................................................................................................5
The impacts of the Covid-19 Pandemic on TUI Group’s internal environment..........................5
impacts of the UK government’s recovery plan on TUI Group’s internal environment.............5
REFERENCES................................................................................................................................6

CASE STUDY REPORT
INTRODUCTION
As we all know that business environment dynamics have significant impact on the
business performance, its relationships with stakeholders and its strategic direction. For instance,
it is necessary for companies to analyse the impact of environmental dynamics, uncertainties and
fluctuation. The reason behind that it recent COVID-19 pandemic which has impacted the
business operations. The present report will be based on TUI group which is one of the most
popular brand or you can say leading tourism businesses (Schäfer, 2020). The main aim of the
case study is show some highlights on how pandemic has impacted TUI group's macro, micro
and internal environments in a negative and positive ways. Internal business environment is a
component which is composed of different types of elements presented in the company, that can
impact or can be impacted with various aspects such as business activities, decisions and the
choices of the firm. Talking about macro business environment, means how external factors or
any conditions relating to macroeconomic will impact the business operations as well as business
performance. Micro business environment, is all about the environment which is in directly
linked with firm and impacts the daily routine activities related to business. By understanding the
internal and external factors the company can know about how these factors are close to the
business and how it can influence the performance of employees as well as the daily business
transactions or operations of TUI group.
Section 1
Business overview, Size and sector
TUI group is one of the leading group which operates at international level in the tourism
and hospitality industry, headquarters situated in Germany. The company offers wide range of
services related to tour, such as online booking of flights, cruises, hotels and resorts (Nieminen,
2018).
The company offers various facilities related to hotels, there are total 300 hotels with
almost 214000 beds. In addition, it has 1600 travel agencies and 6 airlines. The company offers
effective tour packages to attract customers who like to travel the world. In addition, it offers
affordable flight tickers and hotel packages so that customers will have premium experience
during their travel. Talking about its total revenue, it is almost 473.2 cr EUR in the year 2021.
TUI airways is certified as a 3 start leisure airline for its quality service performed by staff