Impact of Covid-19 and UK Government Recovery Plan on TUI Group: A STEEPLE Analysis

Business Environment

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business Overview.......................................................................................................................3
Impacts of covid-19 pandemic on internal environment of TUI group.......................................4
Impact of UK Government recovery plan on TUI group............................................................5
Impact of covid 19 pandemic on micro environment of TUI group............................................5
Impact of UK Government recovery plan on micro environment...............................................6
Impact of STEEPLE factors on TUI group's operations..............................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business environment refers to sum of internal and external factors of business which can
impact operations of business. The external factors of business are beyond the control of
organization and has significant impact on functioning and growth of business. Internal business
environment includes culture, events, members and factors within organization which can impact
the decision- making process of business. External environment which is also known as macro
environment includes factors which are outside the organization and it is beyond control of
organization and may impact business operations. External environment determines
opportunities and threats which may influence choices of business makers. Micro environment
operating environment as functioning of it has direct impact on business. The aim of project is to
enable understanding of internal, macro and micro environment of business. Project is about TUI
group and impact of pandemic on its operations. Impacts of recovery plan of UK Government on
internal and micro environment of company is being highlighted. It also includes impact of
STEEPLE factors on TUI group along with suggestions of improvement through analysis of
micro, macro and internal environment. Project also highlights recommendations on benefits of
UK Government tourism recovery plan on TUI groups.
MAIN BODY
Business Overview
TUI Group is German leisure engaged in hospitality and tourism industry. It is world's
leading tourism industry which covers entire tourism chain under one roof. The reason behind its
leading in tourism industry is its corporate culture which is its global responsibility. The aim of
TUI group is to create unforgettable moments for customers and to make their dreams come true.
They collaborate with countries and in committed and sustainable manner TUI group help to
shape their futures (Buijtendijk, van Heiningen and Duineveld, 2021). The integrated model of
TUI groups enable it to attract large customer volume and also has distribution power of source
market. It gives differentiate products and services to its customers which has created entry