How TUI Represents Competitiveness of Tourist Destinations

Research Project
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Topic: How the TUI company represents the competitiveness of tourist destinations....................3
Chapter 1..........................................................................................................................................3
Introduction............................................................................................................................3
Aims and objectives...............................................................................................................3
Problem Statement..................................................................................................................3
Chapter 2..........................................................................................................................................4
Literature Review...................................................................................................................4
Chapter 3..........................................................................................................................................5
Methodology...........................................................................................................................5
Chapter 4..........................................................................................................................................7
Chapter 5..........................................................................................................................................7
Conclusion..............................................................................................................................7
References........................................................................................................................................9
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Topic: How the TUI company represents the competitiveness of tourist
destinations
Chapter 1
Introduction
To stay competitive in business environment it is essential for organization to take use of various
strategies and practices. The present research is conducted on TUI which is operating its roles
and responsibilities in hospitality and tourism industry (Mendieta-Peñalver, 2018). It was
founded in the year 1923. The present research explores the manner in which TUI represent the
competitiveness of tourist destination, for this appropriate aim, objectives and research questions
has been framed that has further been in depth evaluated with the help of literature review. Along
with this research also defines the appropriate research methods selected by investigator.
Aims and objectives
Aim: To identify the impact of digital technology on TUI’s competitiveness in the tourist
industry.
Objectives:
 To analyse the impact of digital technology on TUI’s competitiveness in the tourist
industry.
 To determine the challenges TUI currently facing in managing operations in tourist’s
destinations
 To identify the digital technologies implemented by TUI to increase the competitiveness
of tourists in tourist destinations.
Problem Statement
The present research problem is associated with the impact of digital technology on TUI’s
competitiveness in the tourist industry. The present research topic explores the impact of digital
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