Turn Vision into Action - Assignment
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Added on 2020-10-22
Turn Vision into Action - Assignment
Added on 2020-10-22
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TURNING A VISIONINTO ACTION
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 new venture and identifying the target market and competitive analysis:.............................1P2 Tangible and intangibleresources that would be required for the launch of a new venture:...........................................2P3 Credible proposal to launch a new venture:...........................................................................3P4 Description on the term that to assess the skills and capabilities required to launch newventure and how they are to be developed..................................................................................4P5 Description on the promotional activities and channels. ......................................................7P6 Define the proper promotional plan for both launch and pre-launch. ...................................7P7 Itemized monthly cash budget for pre-launch phase of the period of 12 to 18 months. .......8P8 Define the appropriate legal form for chosen venture.........................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONTurning vision refer to the planing and strategies which organization used fordevelopment of new product or venture in enterprise. It also refers your vision are present in reallife. In this report include the mid house summer trying to introduced vegan food range in themarket. And organization make business plan for increasing their small business form thatproducts. In this report also include the new venture and target market an undertakingcompetitive analysis and tangible and intangible resources that would be required of the launchnew venture (Schrettle and et.al., 2014). It report also include the credible proposal to lunch newventure and skills and capabilities required to new luncher and promotional activities andpromotion planes of the new venture. It report also include the cash budget for the pre-launchphase and legal form of the venture stating why id has been chosen.TASK 1P1 new venture and identifying the target market and competitive analysis:New venture of Mid house summer lunch vegan food range which is healthy drinks andfood for health conscious people who highly conscious for the diets and their weights. Maintainthe organizations present on market to growth of the small enterprise and also help for thosepeople who are diet conscious. Mid house summer also provide many healthy drink and food butthey newly lunch vegan food range which very beneficial for gym people who work out In gymand they want healthy drink and food during the exercise. Company main aim to present thisvegan food range in market to target market for those people who are highly conscious abouttheir lifestyle and maintained body (Rowledge and et.al., 2017). Target market- The began food range special to target those people who have cholesterolproblem and highly weighted person and gym people. Organizations main to target marketbecause this unique and venture and their scope is most in the because few people are presentthose venture in market and mid house summer is present very different products in market. Thisvegan food range is most important for those people who are maintained their body and theirthose people who over weight. This benefits to people help weight loss and also help to provideenergy in drinks. The speciality to target market this vegan food rage is highly protein productsand also gives energy and help to reduced weight and reduced cholesterol problem in person.
Competitive analysis – Mid house summer present the vegan food range to give competitiveadvantages to their competitor because this small enterprise present competitive healthy drinkand food products which is most beneficial to people to reduced their weight and gym peoplewho are daily exercise and they ant energy drink and food in their lifestyle. The vegan food alsotarget those competitors which are only provide energy drinks in the market and vegan foodrange is energy drinks plus help to weight loss. The main aim to provide vegan food in themarket to scope of this venture because this unique and new venture are help to make scope inmarket and help to make goth of the company (Glickfeld and et.al., 2014).P2 Tangible and intangible resources that would be required for the launch of a new venture:Tangible resources-Tangible material and resources like various machines and ingredients which help tomake food for people and old recipes of drinks food of the organizations which to help to makethose foods for the people to solved their health related problems. The tangible resources arehuman resource, financial resource like, education resource, chiefs and ingredients etc. in detailsthose help to lunch new ventures are-Chiefs- to lunch the vegan food range chiefs are played most important role indevelopment new venture. This only who are making this vegan food range to providegood test and healthy food to the people and also healthy of those people who are healthconscious Human resource- Mid house summer organisation human resource decide to make thoseproducts which are beneficial for those people who are health conscious and also tryingto loss weight. Education resource – resource help to learn about the venture which launch in market.Also, study of the vegan food range which effects and benefits to the normal people. Toclearly studies and after examine then lunch vegan food range in market.Ingredients- this re who mixer of the vegan food range. All those ingredients help tomake good food in the market and also helps to developed good style food for the healthconscious people.
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