Relationship between TV Advertisement and Consumer Behaviour: Coca Cola Case

Topic: The relationship
between TV advertisement
and consumer behaviour
Coca Cola case

TABLE OF CONTENTS
Topic: The relationship between TV advertisement and consumer behaviour Coca Cola case......3
Background..................................................................................................................................3
Introduction..................................................................................................................................3
Aim..............................................................................................................................................3
Objective......................................................................................................................................3
Research question........................................................................................................................4
Rational........................................................................................................................................4
Scope............................................................................................................................................4
Significance..................................................................................................................................4
LITERATURE REVIEW................................................................................................................5
Theme 1: key concept of consumer behaviour ...........................................................................5
Theme 2: key factors of TY advertising influence consumer behaviour decision-making
process..........................................................................................................................................5
Theme 3: Relationship between TV advertisement and consumer behaviour in terms on Coca
cola case.......................................................................................................................................5
RESEARCH METHODOLOGY.....................................................................................................5
Research approaches....................................................................................................................5
Research philosophy....................................................................................................................5
Research design...........................................................................................................................5
Research sampling and access.....................................................................................................5
Data analysis................................................................................................................................5
Ethical considerations..................................................................................................................5
TIMELINE.......................................................................................................................................5
REFERENCES................................................................................................................................7

Background
Consumer consider to buying product and services which company provide good
quality from long term. This study is useful for identification of which factors mainly
influence consumer behaviour and when they decide to buy product their decision-making
process will highly complicate by same products in different brands ( Migdał-Najman, Najman
and Badowska, 2020). This study will provide information about relationship within
commercial advertising and consumer behaviour in coco cola case.
Introduction
Consumer behaviour is all above refers to action when individual decide to buy
product. They analyse multiple products from different brands but their major perception
influence by different source of marketing application. Consumer mainly consider to buying
product ans services which company provide good quality from long term (Kamel, 2020).
Coco cola is all above soft drink industry and when this company start their business they
firstly recommended commercial advertisement sources which is very beneficial of this
industry. This study will provide information that how consumer perception affects by TV
advertising activity.
Aim
The aim behind initiating current study is to evaluate the relationship between TV
advertisement and consumer behaviour on Coca cola case.
Objective
 To evaluate role of consumer behaviour impacts understanding about the concept of
digital technology
 To identified various factors of TY advertising influence consumer behaviour
decision-making process.
 To analyse association between relationship between TV advertisement and consumer
behaviour in terms on Coca cola case
 To recommanded effectual TV advertising influence perception of consumers.