Relationship between TV Advertisement and Consumer Behaviour: Coca Cola Case

This study explores the relationship between TV advertisement and consumer behaviour in Coca Cola case. It covers key factors of TV advertising influence on consumer behaviour decision-making process. The study uses inductive research approach and thematic data analysis. It is useful for students and organizations interested in commercial advertising.

Topic: The relationship
between TV advertisement
and consumer behaviour
Coca Cola case

TABLE OF CONTENTS
Topic: The relationship between TV advertisement and consumer behaviour Coca Cola case......3
Background..................................................................................................................................3
Introduction..................................................................................................................................3
Aim..............................................................................................................................................3
Objective......................................................................................................................................3
Research question........................................................................................................................4
Rational........................................................................................................................................4
Scope............................................................................................................................................4
Significance..................................................................................................................................4
LITERATURE REVIEW................................................................................................................5
Theme 1: key concept of consumer behaviour ...........................................................................5
Theme 2: key factors of TY advertising influence consumer behaviour decision-making
process..........................................................................................................................................5
Theme 3: Relationship between TV advertisement and consumer behaviour in terms on Coca
cola case.......................................................................................................................................5
RESEARCH METHODOLOGY.....................................................................................................5
Research approaches....................................................................................................................5
Research philosophy....................................................................................................................5
Research design...........................................................................................................................5
Research sampling and access.....................................................................................................5
Data analysis................................................................................................................................5
Ethical considerations..................................................................................................................5
TIMELINE.......................................................................................................................................5
REFERENCES................................................................................................................................7

Background
Consumer consider to buying product and services which company provide good
quality from long term. This study is useful for identification of which factors mainly
influence consumer behaviour and when they decide to buy product their decision-making
process will highly complicate by same products in different brands ( Migdał-Najman, Najman
and Badowska, 2020). This study will provide information about relationship within
commercial advertising and consumer behaviour in coco cola case.
Introduction
Consumer behaviour is all above refers to action when individual decide to buy
product. They analyse multiple products from different brands but their major perception
influence by different source of marketing application. Consumer mainly consider to buying
product ans services which company provide good quality from long term (Kamel, 2020).
Coco cola is all above soft drink industry and when this company start their business they
firstly recommended commercial advertisement sources which is very beneficial of this
industry. This study will provide information that how consumer perception affects by TV
advertising activity.
Aim
The aim behind initiating current study is to evaluate the relationship between TV
advertisement and consumer behaviour on Coca cola case.
Objective
 To evaluate role of consumer behaviour impacts understanding about the concept of
digital technology
 To identified various factors of TY advertising influence consumer behaviour
decision-making process.
 To analyse association between relationship between TV advertisement and consumer
behaviour in terms on Coca cola case
 To recommanded effectual TV advertising influence perception of consumers.

Research question
 What is the concept of consumer behaviours ?
 What are the major factors of TV advertising influence consumer decision-making
activity?
 Describe the relationship between TV advertisement and consumer behaviour in terms
on Coca cola case?
 What is the perception of consumer reflects by commercial advertising?
Rational
This topic is useful for evaluation and identification of consumer perception influence by TV
advertisement. This study is beneficial for students and other organization which decide to
use commercial advertising.
Scope
Identification of commercial marketing activity that its positive term for product adverting
and people influence by this advertising or not. This study clearly gives idea that application
and consideration of advertising makes better understanding.
Significance
It provides effectiveness in product promotional aspects. Its beneficial for determination
about TV advertisement change mindset of consumer with effective manner. So its very
useful for the determination and evaluation of perception changes in consumer thought
process.
LITERATURE REVIEW
Theme 1: key concept of consumer behaviour
According to Falebita, Ogunlusi and Adetunji (2020) consumer perception and their
mind-set influence by so many factors and it mainly included marketing activities. Selection
and buying of product is very complex when different brands as similar kind of products.
Russo and et.al., (2020) commercial marketing play effective role in marketing but consumer
behaviour not influence by marketing sources because they have clear mind-set when they
buy products and services from market. Consumer behaviour identification is not easier but
its easier to attract people attraction towards with the products and services.

Theme 2: key factors of TV advertising influence consumer behaviour decision-making
process
As per the view of Haralayya, (2021) different brands and their different product mainly
affects on decision-making activity, and also it reflects performance for consumer
perceptions and mind-set towards with the product and brand. Organization applies strategic
approach for product marketing and promotion. Knowledge about this term almost every
organization uses technological tools for product selling and revenue generate. But this thing
influence selection of right product and services.
According Hameed, Madhavan and Arumugam, (2020) commercial marketing activity
is first technique which highly influence people attraction towards with the product and
services but it takes higher cost. Consumer behaviours mainly analyse two perceptive about
individual product that its effective for long term or not. Consumer buying decision mainly
influence by different product and their services but according to this author they clear
provide idea that most of the individual has their specific brand that they buy goods from this
particular brands so its not essential that customer buying decision will always influence by
this activity.
Theme 3: Relationship between TV advertisement and consumer behaviour in terms on Coca
cola case
Segijn and van Ooijen, (2021) establish that organization uses multiple applications of
effective adverting of their product and brands. And its beneficial for consume knowledge
development, they easily analyse and evaluate the which brand product they can easily buy.
Consideration about this activity makes effectiveness and influence idea wit positive
perspective. According Mutum, Ghazali and Wei‐Pin, (2021) Cocoa-cola has brand name
because they firstly use commercial marketing it takes higher cost, but they decide to invest
money on this advertising process because when they start their business activity people
mainly uses these tools and consumer mainly deicide which thing they have to buy from
utilization of commercial advertising tool. This is essential and effective approach for
differentiation development in product and services of organization.

RESEARCH METHODOLOGY
Research approaches
It mainly divides into three parts: Inductive, deductive and abductive. Inductive
approach is identified with the qualitative method which is beneficial term because it easily
conducts by questionnaires process where researcher develop questions on the basis of
requirement (Winter,2021).
On the other hand deductive approaches because it is based on quantitative method of
research and it requires utilization of scientific approaches and theories. Last one is
abductive research which is combination of inductive and deductive research approach. In
this study inductive research is beneficial because it provides different view points and
perception regarding about customer and their thought process towards with the marketing
activity.
Research philosophy
The major three types of research philosophy are: Interpretivism, positivism and
realism. Interpretivism research philosophy includes activity where researcher raises question
which is not influence their social background, their emotions, values, believes, culture and
many more aspects (Djafar, Yunus Pomalato and Rasid, 2021). Evaluation of this research
application of interpretivism research is more suitable concept.
Research strategy
It has major three components for research strategies: Qualitative and Quantitative.
Qualitative research is beneficial approach because it takes lower cost and time. Its very
useful and effective term for the evaluation and expansion of research ( Abdelfettah, 2020).
Utilisation and application of these terms researcher easily evaluate and collect data from
multiple individual and their different perspective.
Research design
Its divided into three aspects: Exploratory, descriptives and cause & effect.
Exploratory research define as informal structure of research which mainly develops for not
clearly define problems.
Descriptive research design systematic approach to identification of problems and
challenges from people but it requires knowledge about quantitative methodologies so
collection of data from this research design is not an easier process. For this research

exploratory research is useful because it provides different perspective of customer with face
to face interviews method.
Research sampling and access
It has major two parts which is useful for conduct and evaluate research: Probability
and non probability. Probability sampling refers to analyse and collect data with random
sampling process which means researcher takes sampling from their target people. This
process is systematic process (Kaewsri and et.al., 2020).
Non probability sampling activity is researcher select different group of people like
on the basis of age, individual shop workers review, permanent customer and many more. In
this research probability research is effective because researcher take 20 consumer sampling
which useful for identification for their different perception about coca cola brand
advertising.
Data analysis
There are two types of data analysis: Thematic and statistical. Thematic data analysis is
process qualitative data analysis which means data analyse by interview basis, survey and social
media platforms. It gives idea about people perception, views, experience, and knowledge.
Statical data analysis is quantitative method which require more time, scientific approaches,
methodology etc. In this research Thematic data analysis is more beneficial because it provides
idea from different perspective.
Ethical considerations
Application and consideration of ethical rules of research is most important aspect
because when researcher decide to conduct data collect data for essential aspects, they have
responsibility that they consider legal rules and implement activity for data that its not
become viral and stay safe and secure. Researcher has to consider that they implement and
generate specific note on their research quaternaries paper ( Khapre, Sinha and Kaushal, 2021).
Furthermore, ethical consideration in research is major important and effective term because
its develop take care to not provide harm to any individual and their social beliefs as well.
TIMELINE
Time line is mainly developed and prepares for proper idea about study will conduct and
develop by within in specific time. And it's beneficial for identification and analysis of multiple

essential aspects. Development is time scale provide better idea about which time research is
taking in this report.
Activities Jan. Feb. Mar. Ap. May June July
Topic
select
Aim
informatio
n
Research
method
select
Literature
review
Data
collection
and
analysis
Result

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Paradigm Constellation In Educational Research Methodology. International Journal of
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Falebita, O. A., Ogunlusi, C. F. and Adetunji, A. T., 2020. A review of advertising management
and its impact on consumer behaviour. International Journal of Agriculture Innovation,
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Towards Low And High Involvement Products Even Sports Celebrity
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