Type Of Business Organization - Tupperware, Nu Skin, Elken

This article analyzes the type of business organization, mission, culture, philosophy, values, product, service, market, and consumers of Tupperware, Nu Skin, and Elken. Tupperware is a direct sales conglomerate that offers innovative storage products, while Nu Skin distributes premium-quality anti-aging products. Elken is a direct selling company that focuses on holistic health and beauty concepts. Each company has a unique approach to business and a commitment to improving the lives of their consumers and consultants.

Type Of Business Organization
TUPPERWARE BRANDS MALAYSIA
A pioneer in innovative storage products, Tupperware has grown into a trusted and respected
global entity. Established over 60 years ago, its presence has made a significant difference in the
lives and homes of millions the world over. In 2005, Tupperware Corporation changed its name
to Tupperware Brands Corporation to reflect its increasing product diversity, in-line with its
corporate strategy to add premium consumable items to the product category mix.
Today, Tupperware Brands continues to break new grounds as a multi-brand, multi-category,
direct sales conglomerate with an attractive and rewarding business opportunity. It strives to
make a difference in the lives of women in the communities in which it operates, by offering
them the opportunity to better their lives and create a positive impact on their families.
Tupperware Brands believes in “Changing Lives, One At A Time”. We effectively carry out this
endeavor through the years by enlightening, educating and empowering both our consumers and
consultants.
NU SKIN SDN BHD
Nu Skin is a direct selling company that distributes premium-quality anti-aging products in both
the personal care and nutritional supplements categories.
Blake Roney, Sandie Tillotson and Steve Lund decided to build a company that would combine
innovative personal care products with ingredients that subscribed to the philosophy of “all of the
good, none of the bad” and a generous business opportunity that would attract high-calibre
salespeople.
It didn’t take long for people to discover the difference of Nu Skin’s unique business opportunity
and one-of-a-kind products. In fact, the first product order was so popular that it was gone in a
matter of hours. People loved the products so much that many even brought their own bottles and
jars for the founders to fill with the unique formulas using an ordinary spoon.
Since that time, Nu Skin has demonstrated a distinctively different approach to business. It began
with an innovative concept of premium quality products and a uniquely compelling global
business opportunity.
Combined with the immovable commitment of the distributor leaders, this exceptional business
model has shaped the company into a more than one-billion-dollar enterprise that still remains
true to its core values.
Today, Nu Skin is differentiated by its ability to demonstrate that they truly have the best people,
product, culture, and opportunity in the direct sales, skin care and wellness industries. As the
premier anti-aging company, Nu Skin sets the standard.
Elken (Malaysia) Sdn Bhd
Since its establishment in 1995, Elken’s vision has always been to enrich lives. It has
unfalteringly lived up to its philosophy of “Elken builds you. To build others.” At Elken, our

foundations are also based on trust and nurturing people and building various aspects of their
lives, including health, PERSONAL development, confidence, financial well-being, careers and
families. In turn, Elken Members have gone on to share the opportunity in a meaningful way.
As one of the leading direct selling companies in Malaysia, Elken has become a sterling example
of a home grown success. It has also established a stronghold in nine countries in the Asia
Pacific region, namely Hong Kong, Taiwan, Vietnam, Cambodia, Philippines, Thailand,
Indonesia, Brunei and Singapore.
With its distinctive holistic health and beauty concept, Elken’s Molecular Reform Therapy
(MRT) emphasizes on 4 critical life elements to achieve optimal health: balanced nutrition;
sufficient oxygen intake; detoxification and health regulation; while the Elken Total Beauty
Concept focuses on bringing out the best of one’s own beauty from the top to toe, inside out.
In terms of outstanding service, Elken has set up 7 branches nationwide, i.e. Penang, Seberang
Jaya, Ipoh, Kuantan, Johor Bahru, Kuching and Kota Kinabalu. The company also recently
renovated and expanded its facilities to launch its own Elken Convention Centre adding on to a
1000-pax multi-purpose training hall, an additional floor dedicated to exhibitions and large scale
carnivals. The new exhibition hall (named the Platinum Hall) was inaugurated in May 2009,
together with Malaysia’s first water education expo.
At Elken, all Elkenians receive extended support and enjoy world-class conveniences like beauty
galleries, lounges, multi-purpose training facilities and EK One, a flagship one-stop retail store
as well as 100 stockist centres throughout Malaysia, allowing expertise sharing, mutual learning
and skill transfer.
Product, Service, Market, Consumers
TUPPERWARE BRANDS MALAYSIA
Tupperware products come with a lifetime guarantee. The company is best known for its plastic
bowls and storage containers. However, in recent years it has branched out into stainless steel
cookware, cutlery, chef's knives, and other kitchen gadgets.
plan of the Tupperware business was introduced by Brownie Wise who was hired in 1946 and
soon promoted as
the vice president of Tupperware in 1951. After its failure in creating demand through the
introduction of its
products in hardware department stores, Tupperware Vice President‟s, Wise introduced The
Party Plan marketing strategy. This plan focuses on women as their prime sellers and consumers.
Through the Party Plan, a marketing method was designed in such a way to include the 3P‟s
marketing strategy which are Product, Party Plan and People. With this method, Tupperware
products are introduced to consumers in the comfort of their home, using a friendly and leisurely
manner. Consumers feel attached and have sense of belonging resulting in brand loyalty. It is of

no wonder that Tupperware Brands have managed to expand its products range in most of the
100 countries successfully using this party plan direct selling approach.
In Malaysia, the marketing arm is being recognized by having group appreciation events
regularly. Those who just join as members will be recognized in this special event, and serves as
a motivator for this new comer to find sales and meet the given target. This will lead to next
point of Tupperware branding success.
NU SKIN SDN BHD
At Nu Skin, their approach to anti-aging is more than skin deep. They understand that looking
and feeling your best at every age is impacted by more than just great skin care products. It
means wellness and health management—critical internal factors that impact not just the way
you feel but the way you look as you age. From the inside out and from the outside in, Nu Skin’s
products offer vitality, beauty, and longevity.
A commitment to innovation has guided Nu Skin in the development of cutting edge products to
position itself as a leader in anti-aging. Today, they are taking another step forward and using the
latest scientific innovations to better understand the basic roots of aging.
In addition to treating the signs and symptoms, they now understand ultimate causes or sources
of aging—our genes.
With this new approach they are better able to deliver truly remarkable and exclusive products.
By positioning your Nu Skin business in front of worldwide aging trends it can be as big and
successful as you want it to be. It all depends on you. Below are just a few reasons why:
PEOPLE WANT TO CONTROL HOW THEY AGE
• In a global study by AC Nielsen over 60% of women confirmed that 60s is the new middle age
PEOPLE WANT TO CONTROL HOW THEY LIVE
• The prospect of longer life spans is not only raising concerns about the quality of life, but also
increased anxiety about financial resources and the prospect of loneliness – all of which Direct
Selling are in a position to assist with
HEALTH & BEAUTY INDUSTRY REPRESENTS OVER US $500 BILLION WORLDWIDE
• The aging population means that there is a growing market of people desiring anti-aging
products and able to pay the premium prices they command
• Global cosmetics and toiletries market is currently worth $333 billion (USD)
• Global nutritional products category was estimated at $240 billion (USD)• Aging is the
dominant demographic trend across North America, Europe and much of Asia

• Society is aging on a global scale, influenced by increased life expectancies, declining birth
rates and better standards of healthcare. By 2012, approximately 26% (80.6 million) of the US
population will be aged 55 and over, up from 24% in 2007
ELKEN (MALAYSIA) SDN BHD
Water Purification System to orphanages and children's homes in and around Kuala Lumpur in
2002. The beneficiaries were Malaysia Care, Good Samaritan, Compassion Home, Charis Home,
Damai Hostel, Pure Life and Sunbeams Home. A substantial quantity of Win IG6 Colostrum and
Bio Pure R.O. Water Purification System worth more than RM503,000.00 were also donated to
the Disabled Industrial Training and Rehabilitation Centre in Kuala Lumpur in 2002.
ELKEN R&D (RESEARCH AND DEVELOPMENT) ELKEN's success and international
reputation can be attributed to its world-acclaimed products that reflect the time, effort and
financial resources ELKEN has invested in developing them. Further, ELKEN is constantly
upgrading and expanding its range of products with the aim of continually improving the lives of
consumers. So committed is ELKEN to product quality that it took a bold step in 1998 to
establish Narisia Sdn. Bhd. to manufacture its own Reverse Osmosis technology water treatment
system to assure the desired standard of quality. Its system, the Bio Pure R.O. Water Purification
System, is a Malaysian initiative using component parts produced by the world's leading
manufacturers - a strategic, synergistic move that has proven to work successfully in the quest
for the best quality pure water. They added another feather to their cap in 2001 with the
establishment of their own manufacturing plant, Elepac Sdn Bhd, which compliance to the well-
recognised Good Manufacturing Practice (GMP) standard have been granted a manufacturing
license by the National Pharmaceutical Council Bureau (BPFK) to be a Traditional Medicines
and Over The Counter (OTC) manufacturing site. Year 2002 marks remarkable milestones as
they officially became a member of the American Nutraceutical Association (ANA), received
HALAL Certification by Jabatan Kemajuan Islam Malaysia (JAKIM), and were awarded the
ISO9001:2000 Certification by TUV-Pfalz Certification Body. Through their commitment to
continual excellence through compliance to international standards, they aim to share the same
values and objectives with their members, to whom proven efficacy and safety of health food and
dietary supplements are of the highest priority.

Mission, Culture, Philosophy, Values
TUPPERWARE BRANDS MALAYSIA
Tupperware Brands' growth comes from its worldwide sales force, and for over 65 years they
have made an unwavering commitment to Enlighten, Educate and Empower women and their
families across the globe. They are passionate about changing lives and instilling confidence in
every one of our more than 3 million sales force members.
Purpose
Inspire women to cultivate the confidence they need to enrich their lives, nourish their families,
and fuel communities around the world.
Vision
Ignite a global community, especially women, to realize their best selves through opportunity,
enrichment, celebration, and above all else, uplifting relationships.
They are committed to accelerating profitable revenue growth for the benefit of all their
stakeholders.
DRIVEN BY VALUES
The values are the foundation of what we believe and are passionate about achieving.
Extend a hand.
Their lift each other up by empowering women everywhere through life-changing opportunities
that inspire them to realize their full potential and create their own path.
Dream big.
They’re a company founded on innovation. They remain as committed as ever to bringing
groundbreaking ideas, products and opportunities to the world.
Succeed together.

They’re a diverse community that pulls together as a single, strong team. They collaborate freely
and share in each other’s achievements and success, creating our Chain of Confidence.
Celebrate each other.
They’re invested in each other’s success and know that every achievement is worth celebrating.
They recognize milestones large and small, together as one community.
Do right by others.
They act and speak with integrity and never forget that they’re accountable to the Tupperware
Family of Sales Force, Associates, Consumers, and Investors.
NU SKIN SDN BHD
MISSION is to be a force for good throughout the world by empowering people to improve lives
with rewarding business opportunities, innovative products, and an enriching, uplifting culture.
VISION is TO BECOME THE WORLD’S LEADING BUSINESS OPPORTUNITY
PLATFORM by paying more commission to THEIR SALES LEADERS than any other
company. VALUES They are: Ethical, Honest, Innovative, Optimistic, Compassionate and a
Force for Good.
ELKEN (MALAYSIA) SDN BHD
Vision
Enriching Lives Together
Mission
Their purpose unifies them in their common cause to enrich lives together by making a positive
difference in people’s lives.
They have always focused on building people and believe that they can build people from all
walks of life to achieve extraordinary things in life.
They emphasis is on developing innovative award-winning products that will enable people to
live healthier, more fulfilling lives as they meet their every need.
Their training and knowledge sharing is designed to nurture, support and guide their people to
build their business and secure a strong financial future by providing them with the right tools.
To be a leading global direct selling organisation providing opportunities, quality products,
services and knowledge.
Values

THEIR VALUES remain the heart and soul of Elken as it shapes their culture and guides them to
improve lives in meaningful ways:
Quality
Elken Quality encompasses the People, Products and Services. It is their way of life.
Integrity
Integrity is their hallmark. They adhere to the highest ethical standards and conduct.
Respect
They recognise diversity as an asset and respect the unique characteristics of their employees,
stakeholders, communities and their environment.
Passion
They advocate a winning attitude that delivers excellence. They are passionate about continuous
improvement & are willing to embrace change.
They foster a genuine closeness and support each other every step of the way. In Elken, they
create a sense of belonging in their people by nurturing unity and trust while working together to
realise their dreams. Together with their values as their foundation and their heart-to-heart
culture

Analyse the current tools being used currently
2.1 Analyse the current tools being used currently
Tupperware
The company’s policy is to produce quality products at the least possible price. Most of their
products are therefore lowly priced. Though a number of their kitchenware may be termed as
premium rated, the value-for-money that a consumer gets makes them consider these products to
be cheap.It is because of their low rating that many middle-income earners have become
important stakeholders or rather customers of Tupperware. As far as lower price competition is
concerned, Tupperware has displaced almost all competitors in any market that they have already
penetrated. The basic pricing policy they are using is to assess the price of products already in
the market and mark a comparative price tag on theirs.Due to its use of multi-level marketing,
and cutting the long chain that always involves the manufacturer selling the product to the
distributor, then to a wholesaler, retailer and lastly to the consumer, most of the money that could
have been spent across this chain is saved hence enabling the consumer to get the products at an
affordable price. The company thus employs a business type akin that of franchises where
business leaders are created in every town and city. These leaders appoint sales forces, train them
and send them to execute the company’s agenda. So far, it is operational in 59
cities/townsTupperware prefers the use of direct selling over retailing strategy. Compounded
with its unique and quality products, middle-income earners are able to afford to equip their
kitchens with unique elegant products. Home demonstrations are performed to enable users to
get the best out of the Tupperware products. Such demonstrations are given before the products
are sold to the end users. Together with that, food preparation tips and advice is given by the
company.
NU SKIN SDN BHD
As part of its annual investor day, Nu Skin Enterprises, Inc. today shared its long-term strategy
for consistently sourcing pure, safe and effective ingredients for use in its products. To
accomplish this, Nu Skin plans to build on its investment in Controlled Environment Agriculture
(CEA) technologies to develop sustainable ingredients that are traceable from seed to solution.
Nu Skin's initial CEA investment has been centered on the acquisition of Groviv and its
subsequent technology development. Groviv develops automated, climate-smart agriculture
systems that use a fraction of the water and land required in traditional farming without the use
of herbicides and pesticides. Nu Skin plans to continue to develop its Groviv technology while
also identifying additional technologies or companies that support its product development
initiatives. As the technology is developed, Nu Skin plans to begin adding CEA-sourced
ingredients to its products in place of traditionally grown ingredients.
ELKEN (MALAYSIA) SDN BHD
We designed the Elken Business to give you control of your income and time or lifestyle, while
enjoying our products and building networks around the world.

 Financial security and an alternate way to earn additional income
 Internationally recognized, award winning products in Health, Beauty & Home
 One of the best compensation plans in the region
 Freedom of time to pursue things in life that matter
 Trustworthy company with solid financials (ranked amongst the Top 50 in DSN Global 100 in
2013)
 Proven and sustainable business model
 Reliable support system with our heart-to-heart culture and guiding core values
 Online business platform easily accessible anytime, anywhere
With an Elken business, you can reap great benefits under Elken’s Marketing Plan, which is
considered one of the best marketing plans in the industry and the most powerful mechanism for
considerable income generation and rewards.
Besides lucrative retail profits, you will be entitled to substantial bonuses up to 71%!! This is
considered the industry’s top, at least in Malaysia.
Other extra bonuses include the performance bonus, manager bonus, manager achievement
bonus, leadership bonus, year-end bonus, car fund, house fund and even a travelling fund!
In addition to the flexible promotion system, you will receive a special incentive every time you
are promoted. Under Elken’s Business Plan, you start as a distributor and work your way up to
manager, ruby, emerald, diamond and finally crown status!
Identify any weaknesses or gaps
What are the challenges for Tupperware’s direct selling channel in social media?
According to Duffy (2005) direct selling is a channel that involves the activity of selling items or
services person to person in a non-retail location. Direct selling has evolved with modern forms
such as door-to-door, in-home parties, personal demonstrations in different settings, and online
sales. In this channel companies sell their products through a network of independent consultants
that work for a commission (Duffy, 2005). This is a channel of social networks where
“reciprocity, friendship, trust, and overall personal relationship as important drivers to sales
person effectiveness” (Merrilees & Miller, 1999, pp. 271).
According to Christodoulides, G. (2009) the Web 2.0 is characterized by a multidirectional
communication between brands and consumers. He stresses that the result of this
communication is a myriad of online networks where people are on a constant dialogue,
production of meanings, and interactions that have empowered consumers. As a
consequence, he claims that the control of a brand is shared with consumers who have the power
to re-shape the meaning of a brand. He concludes that the protagonists of Web 2.0 are people and
their needs of exhibition and socialization, which have to be addressed by brands.
Within Web 2.0 there is the postmodern consumer, which according to Simmons (2008) has
many identities. Simmons (2008) stresses the conflict between an individualized consumption of
brand experiences and a desire of social interactions. People want to individually customize
their brand consumption and share it with like-minded people. As a result, Simmons (2008)
claims that the concept of “prosumption” (Toffler, 1980, cited in Seraj, 2012, pp. 213), which is
defined as the simultaneous process of producing and consuming content, is the key for
marketers to approach this postmodern consumer. I would add that prosumption is achieved by
using what Cova and Pace (2006) define as interactivity, connectivity, and creativity on social
media strategies.

According to Kietzmann et al., (2011) social media is a new landscape of online platforms where
people interact and individually or communally modify and create new content, which is known
as consumer empowerment. Some companies experience what Wipperfürth, 2005 (cited in Cova
& Pace, 2006) calls Brand Hijack, which is to take or to transfer the control of the meaning and
evolution of a brand from marketers to consumers. Seraj (2012) suggests that online
communities, as components of social media, have to deliver value in terms of customer
engagement and satisfaction.
Nu Skin
Nu Skin still facing the same challenge of the entire multilevel marketing industry. It's difficult
to monitor and track the sales pitches of distributors across the globe. Nu Skin now devotes
much of its time educating and training distributors on appropriate ways to sell.
The representatives of the company do not like to call Nu Skin a multi-level
marketing company, since they know it does not ring well in many peoples’ ears, so
they use the little nicer phrasing of a network marketing company instead.
Many people associate the MLM business model with pyramid schemes.
Robert Fitzpatrick, who operates the website Pyramid Scheme Alert, insists that
more than 99 percent lose their money, with the turnover rate at some companies
exceeding 90 percent every year.
Fitzpatrick is explaining it like this: “If you have to recruit—then the ones you
recruit have to recruit. Now you’re in a chain letter. And on a chain letter, most
people are going to lose. Most, being 90 percent to 99 percent.”
It is hard to get any concrete evidence if Nu Skin – like many other multi-level
marketing companies – is based off a pyramid scheme, because often Nu Skin makes
their reports too complicated, and just too long, for investigators to go through.
I would say that they certainly are, since the up-line makes more when the down-
line grows its organizations.
Elken
The failure rate in network marketing is shocking-- a minimum of 97 % of MLM reps fail to
generate income or recover their investment in the first place.
They believe that if you start high, you won't have to work really hard
Some multi level marketing businesses allow you to purchase a higher status which lets you
purchase even more products at a lower rate to offer to your customers, and therefore providing
you larger commission checks. But beginning a bit greater doesn't suggest that you skipped over
needing to strive. Rather, you have actually more invested up front. Therefore, you need to work
even more difficult to recover the financial investment you put into your business. You could
have bought yourself a higher rank, however you have actually not bought your down line.
They do not wish to develop a strong network
This Company is called multi-level marketing for a reason. Building a network requires time and
energy. A half-hearted effort brings half-hearted outcomes. Corporate successes didn't make it to
the great by coming in late, leaving early and putting on flip-flops to the office. Internet
marketing reps prosper by striving and by offering their business.

Don't let these 4 courses to failure become your paths. Strive and put in the time, and you will be
successful in your Elken company.
Recommendations and Solution proposal
a. Justifications and rationale
The three companies that have been detailed out in this assignment are Nu Skin, Tupperware and
Elken. These three companies have achieved a distinction in the world scenario due to their
philosophy, marketing technique and the ethical considerations they have for the consumers. Due
to this, they have also build a great deal of goodwill in the minds of consumers that has gradually
helped in making brand instilling brand awareness, brand image and brand loyalty.
Let us take the company one by one and see what are the recommendation and solutions that can
be provided to these three corporate giants who have influenced many lives:
Tupperware has made its way into many middle class household. Ensuring quality and longevity
of the products, the company has a wide market right now. Its utility is quite high and almost
every household is in need of the products that are manufactured by Tupperware. As Tupperware
is using Direct Selling method which in the beginning looks like eliminating the cost but there is
a lower coverage of the market when there is direct selling in practice. Often we see that
products having direct selling methods also go for door to door selling and other peer based
method of selling. Tupperware has major variety of products but it does not have the mass
coverage as there are many nations that is still relying on roadside hoardings and TV
advertisements. If we take up the case of India, there is wide purchase of Tupperware products
there but the coverage is still low partly because of the lower purchasing power of the consumers
who belong to lower middle class and partly because there is no use of popular methods of
marketing that the Indians are still used to (Siamagka et al 2015).
Direct Selling Marketing method, as has been mentioned above, also leads to Brand Hijack
which shifts the control of brand image from the brand to the consumers. This may not be very
helpful for a long time as controlled brand promotion is also very important thing to go for.
Hence it can be said that there must be more advertisement in a traditional way.

As far as Elken is concerned multi-level marketing is not yielding the result that it should have as
multi-level marketing has its own disadvantages. Elken can resort to a change management as far
as advertisement is concerned. There are many brands that mix up or three advertising practices.
Though this is going to culminate into higher high cost, this may lead to positive results in future
(Michaelidou et al 2011).
If we take up the case of NU Skin, we can see that the NU Skin has a wide market worldwide it
still has not expanded some of the potential markets in Asia. It has its presence in Brunei and
Indonesia but it has no market coverage in Sri Lanka and India and also China. These are the
three potential markets that can bring NU Skin more revenue (Sashi, 2012).
b. Outline the benefits of recommendations/solutions
The recommendations that have been provided in the above sections hold several benefits that
can be outlined as follows:
With adopting more traditional forms of advertisements like in India, there shall be higher level
of visibility that the brand is going to have. Social media is something that is still not used by the
adults of developing nations whereas the products that are being produced by Tupperware are
used by adults and not youngsters who are generally active in the social media. So, if
Tupperware gets into advertising that are traditional it is going to have more influence over the
people of developing nations and this will serve as a better medium of sending the ethical
message that Tupperware is aiming to convey (Ashley and Tuten 2015).
If we take up NU Skin and the issue that it is facing we can say that expanding more deeply in
the Asian markets will have more global share than what it is enjoying at the current time. Asia
is a large continent and there are many countries in there which have different level of market
and most of the developing nations are able to afford products that have higher market price. In
India Herbal Life has taken a good turn and even though the company is high priced if we
consider the middle class consumers of developing Asian nations there is still a good deal of
demand in the market. Same may be observed if Nu Skin launches deeply in the Asian market. If
we consider Africa then it is seen that there is hardly two-country coverage that Nu Skin is
having and it has no availability of products in other African nations. In Middle East there is only
Israel which is having the presence of NU Skin (Yin, 2015).

Like Herbal Life, NU Skin too can get into direct selling marketing in India, UAE and Sri Lanka.
Before launching into the market it is important that there are adequate surveys conducted so that
the viability of launching of the product can be seen. If the case of India is taken into
consideration, it can be seen that there are many big skin care brand that are functioning here but
there cannot be Foreign Direct Investments in India and the brand will have to tie up with an
Indian brand so that they can penetrate in the Indian market. As far as observation of the other
alike brands of Nu Skin is concerned then one may say that there is going to be enough
competition in the Indian market (Keep and Nat, 2014).
For Elken there is Amway which can give a tough competition as far as the Indian subcontinent
and Asian continent is concerned.
c. Proposed implementation strategies
The implementation of strategies will require a market research and observations of the already
functioning similar brands; this of course does not apply to Tupperware but the other two. There
has to be other alternative marketing methods brought to engagement instead of having in action
only one kind of marketing method. There must be an elaborate marketing model that will
include application of several marketing theories and marketing models. Experts need to be
consulted and most importantly for Nu Skin, it must get in touch with experts of Indian and
Asian markets (Yaziz, 2015).
Conclusion
a. Provide insightful recommendations based on
findings
All the three companies that have been mentioned have attained a better market result due to the
philosophy they had behind the very establishment of it. If a philosophy is good then it should be
propagated as far as possible.
The three companies that have been detailed out in this assignment are Nu Skin, Tupperware and
Elken. These three companies have achieved a peculiarity or merit in the world setting due to

their philosophy, marketing method and the ethical reflections they have for the clients. Due to
this, they have also constructed a great deal of friendliness in the observances of consumers that
has bit by bit helped in creating brand awareness, brand image and brand loyalty (Pangarkar,
2015).
Every philosophy, in order to function, has to deal with the traditional way of thought or an idea
is spread and the simple answer to it is marketing. So, in order to have a greater influence, these
companies can delve into multiple marketing plans based on intricate research and development
activities that can be carried on by experts in order to have a set of researched data. Nu Skin must
expand into more nations, Tupperware should get into traditional marketing methods and Elken
can have a change of operation and assemble team of experts in order to bring in desired changes
in brand management. These steps may help in changing the minor issues that have been
discussed in this research study based on evidence. Here, a great deal of effort has to be put in
research and development and creation of survey reports (Kumar, 2018).
It is here that Management Information Systems can be brought to optimum utilization. This is
commonly abbreviated as MIS and MIS is the hardware and also the software system that forms
the very basis of operation of an organization, especially an organization that has large scale
operation and is functioning globally.
Through MIS, the information present in different area are collected, analyzed and help in
preparation of reports that further helps in making effective organizational decision. The
common areas where there can be effective and optimum use of MIS are finances, inventory,
projects undertakings, marketing, raw materials, real estate and of course research and
development.
The data collected are then made available to the management. If the information are not present
to the decision making team then it will be difficult in laying out marketing strategies and
analyzing the taste and preference of consumers and detecting market fluctuations.

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