Type Of Business Organization - Tupperware, Nu Skin, Elken

Type Of Business Organization
TUPPERWARE BRANDS MALAYSIA
A pioneer in innovative storage products, Tupperware has grown into a trusted and respected
global entity. Established over 60 years ago, its presence has made a significant difference in the
lives and homes of millions the world over. In 2005, Tupperware Corporation changed its name
to Tupperware Brands Corporation to reflect its increasing product diversity, in-line with its
corporate strategy to add premium consumable items to the product category mix.
Today, Tupperware Brands continues to break new grounds as a multi-brand, multi-category,
direct sales conglomerate with an attractive and rewarding business opportunity. It strives to
make a difference in the lives of women in the communities in which it operates, by offering
them the opportunity to better their lives and create a positive impact on their families.
Tupperware Brands believes in “Changing Lives, One At A Time”. We effectively carry out this
endeavor through the years by enlightening, educating and empowering both our consumers and
consultants.
NU SKIN SDN BHD
Nu Skin is a direct selling company that distributes premium-quality anti-aging products in both
the personal care and nutritional supplements categories.
Blake Roney, Sandie Tillotson and Steve Lund decided to build a company that would combine
innovative personal care products with ingredients that subscribed to the philosophy of “all of the
good, none of the bad” and a generous business opportunity that would attract high-calibre
salespeople.
It didn’t take long for people to discover the difference of Nu Skin’s unique business opportunity
and one-of-a-kind products. In fact, the first product order was so popular that it was gone in a
matter of hours. People loved the products so much that many even brought their own bottles and
jars for the founders to fill with the unique formulas using an ordinary spoon.
Since that time, Nu Skin has demonstrated a distinctively different approach to business. It began
with an innovative concept of premium quality products and a uniquely compelling global
business opportunity.
Combined with the immovable commitment of the distributor leaders, this exceptional business
model has shaped the company into a more than one-billion-dollar enterprise that still remains
true to its core values.
Today, Nu Skin is differentiated by its ability to demonstrate that they truly have the best people,
product, culture, and opportunity in the direct sales, skin care and wellness industries. As the
premier anti-aging company, Nu Skin sets the standard.
Elken (Malaysia) Sdn Bhd
Since its establishment in 1995, Elken’s vision has always been to enrich lives. It has
unfalteringly lived up to its philosophy of “Elken builds you. To build others.” At Elken, our

foundations are also based on trust and nurturing people and building various aspects of their
lives, including health, PERSONAL development, confidence, financial well-being, careers and
families. In turn, Elken Members have gone on to share the opportunity in a meaningful way.
As one of the leading direct selling companies in Malaysia, Elken has become a sterling example
of a home grown success. It has also established a stronghold in nine countries in the Asia
Pacific region, namely Hong Kong, Taiwan, Vietnam, Cambodia, Philippines, Thailand,
Indonesia, Brunei and Singapore.
With its distinctive holistic health and beauty concept, Elken’s Molecular Reform Therapy
(MRT) emphasizes on 4 critical life elements to achieve optimal health: balanced nutrition;
sufficient oxygen intake; detoxification and health regulation; while the Elken Total Beauty
Concept focuses on bringing out the best of one’s own beauty from the top to toe, inside out.
In terms of outstanding service, Elken has set up 7 branches nationwide, i.e. Penang, Seberang
Jaya, Ipoh, Kuantan, Johor Bahru, Kuching and Kota Kinabalu. The company also recently
renovated and expanded its facilities to launch its own Elken Convention Centre adding on to a
1000-pax multi-purpose training hall, an additional floor dedicated to exhibitions and large scale
carnivals. The new exhibition hall (named the Platinum Hall) was inaugurated in May 2009,
together with Malaysia’s first water education expo.
At Elken, all Elkenians receive extended support and enjoy world-class conveniences like beauty
galleries, lounges, multi-purpose training facilities and EK One, a flagship one-stop retail store
as well as 100 stockist centres throughout Malaysia, allowing expertise sharing, mutual learning
and skill transfer.
Product, Service, Market, Consumers
TUPPERWARE BRANDS MALAYSIA
Tupperware products come with a lifetime guarantee. The company is best known for its plastic
bowls and storage containers. However, in recent years it has branched out into stainless steel
cookware, cutlery, chef's knives, and other kitchen gadgets.
plan of the Tupperware business was introduced by Brownie Wise who was hired in 1946 and
soon promoted as
the vice president of Tupperware in 1951. After its failure in creating demand through the
introduction of its
products in hardware department stores, Tupperware Vice President‟s, Wise introduced The
Party Plan marketing strategy. This plan focuses on women as their prime sellers and consumers.
Through the Party Plan, a marketing method was designed in such a way to include the 3P‟s
marketing strategy which are Product, Party Plan and People. With this method, Tupperware
products are introduced to consumers in the comfort of their home, using a friendly and leisurely
manner. Consumers feel attached and have sense of belonging resulting in brand loyalty. It is of

no wonder that Tupperware Brands have managed to expand its products range in most of the
100 countries successfully using this party plan direct selling approach.
In Malaysia, the marketing arm is being recognized by having group appreciation events
regularly. Those who just join as members will be recognized in this special event, and serves as
a motivator for this new comer to find sales and meet the given target. This will lead to next
point of Tupperware branding success.
NU SKIN SDN BHD
At Nu Skin, their approach to anti-aging is more than skin deep. They understand that looking
and feeling your best at every age is impacted by more than just great skin care products. It
means wellness and health management—critical internal factors that impact not just the way
you feel but the way you look as you age. From the inside out and from the outside in, Nu Skin’s
products offer vitality, beauty, and longevity.
A commitment to innovation has guided Nu Skin in the development of cutting edge products to
position itself as a leader in anti-aging. Today, they are taking another step forward and using the
latest scientific innovations to better understand the basic roots of aging.
In addition to treating the signs and symptoms, they now understand ultimate causes or sources
of aging—our genes.
With this new approach they are better able to deliver truly remarkable and exclusive products.
By positioning your Nu Skin business in front of worldwide aging trends it can be as big and
successful as you want it to be. It all depends on you. Below are just a few reasons why:
PEOPLE WANT TO CONTROL HOW THEY AGE
• In a global study by AC Nielsen over 60% of women confirmed that 60s is the new middle age
PEOPLE WANT TO CONTROL HOW THEY LIVE
• The prospect of longer life spans is not only raising concerns about the quality of life, but also
increased anxiety about financial resources and the prospect of loneliness – all of which Direct
Selling are in a position to assist with
HEALTH & BEAUTY INDUSTRY REPRESENTS OVER US $500 BILLION WORLDWIDE
• The aging population means that there is a growing market of people desiring anti-aging
products and able to pay the premium prices they command
• Global cosmetics and toiletries market is currently worth $333 billion (USD)
• Global nutritional products category was estimated at $240 billion (USD)• Aging is the
dominant demographic trend across North America, Europe and much of Asia

• Society is aging on a global scale, influenced by increased life expectancies, declining birth
rates and better standards of healthcare. By 2012, approximately 26% (80.6 million) of the US
population will be aged 55 and over, up from 24% in 2007
ELKEN (MALAYSIA) SDN BHD
Water Purification System to orphanages and children's homes in and around Kuala Lumpur in
2002. The beneficiaries were Malaysia Care, Good Samaritan, Compassion Home, Charis Home,
Damai Hostel, Pure Life and Sunbeams Home. A substantial quantity of Win IG6 Colostrum and
Bio Pure R.O. Water Purification System worth more than RM503,000.00 were also donated to
the Disabled Industrial Training and Rehabilitation Centre in Kuala Lumpur in 2002.
ELKEN R&D (RESEARCH AND DEVELOPMENT) ELKEN's success and international
reputation can be attributed to its world-acclaimed products that reflect the time, effort and
financial resources ELKEN has invested in developing them. Further, ELKEN is constantly
upgrading and expanding its range of products with the aim of continually improving the lives of
consumers. So committed is ELKEN to product quality that it took a bold step in 1998 to
establish Narisia Sdn. Bhd. to manufacture its own Reverse Osmosis technology water treatment
system to assure the desired standard of quality. Its system, the Bio Pure R.O. Water Purification
System, is a Malaysian initiative using component parts produced by the world's leading
manufacturers - a strategic, synergistic move that has proven to work successfully in the quest
for the best quality pure water. They added another feather to their cap in 2001 with the
establishment of their own manufacturing plant, Elepac Sdn Bhd, which compliance to the well-
recognised Good Manufacturing Practice (GMP) standard have been granted a manufacturing
license by the National Pharmaceutical Council Bureau (BPFK) to be a Traditional Medicines
and Over The Counter (OTC) manufacturing site. Year 2002 marks remarkable milestones as
they officially became a member of the American Nutraceutical Association (ANA), received
HALAL Certification by Jabatan Kemajuan Islam Malaysia (JAKIM), and were awarded the
ISO9001:2000 Certification by TUV-Pfalz Certification Body. Through their commitment to
continual excellence through compliance to international standards, they aim to share the same
values and objectives with their members, to whom proven efficacy and safety of health food and
dietary supplements are of the highest priority.