Business Case Analysis for Uber: Issues, Financial Data, and Growth

Running head: BUSINESS CASE ANALYSIS
Business Case Analysis
A Case Study on the Overarching Problem for Uber
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1BUSINESS CASE ANALYSIS
Issues faced by Uber Company
Uber, a start-up that started its journey in 2009, is a transportation cum technological
company with a $22 billion capital funding. It deals with ride-sharing, food delivery, bicycle-
sharing, and taxi cab having headquarter in California. There are more than sixteen thousand
employees associated with this organization (Cannon & Summers, 2014). However, certain
issues and scandals maligned the name of the company in the year 2017 and the employees were
at a critical situation. These issues are described below-
i. Toxic workplace culture: The culture within the organization got abruptly critical
and intolerable in the early 2017. The employees ended up bringing and unreliable
and impractical solutions to market problems and it lead the organization to a very
toxic state. The working employees at Uber made a black spot on their career.
Moreover, the ex-Uber employees could not get good job due to their maligned
experience in Uber. The superiors in the organization stimulated aggression and
influenced the employees to criticize other employees (Llc’s & Waymo’s, 2017).
ii. Legal charge due to denial of service: A case was filed against Uber for violating
Americans with Disabilities Act as it denied to drop a woman suffering from cerebral
palsy as the woman was with her service dog (DeBruyne, 2017).
iii. Underpayment of Uber drivers: The Company was paying allegedly lower amount
to the drivers than their deserved salaries in 2017 (Jordan, 2017).
iv. Allegations on sexual harassment: On February, 2017, one of the female Uber
engineers was allegedly harassed sexually and was threatened to be terminated form
the organization. The case was filed and legal action was taken and as a result, 20