Marketing Prospects for Uber Eats in International Markets

Running head: BRIEF
BRIEF
Name of the student
Name of the university
Author note

1BRIEF
1. Client Information:
Uber Eats is an American online food ordering and delivery platform, which was
launched by Uber in 2014. The organization is headquartered in San Francisco, California. The
users of the service can make orders from the participating restaurants through the application of
their websites. The growth of the online ordering and e- commerce platform has helped in
boosting the trends of the business.
2. GOAL:
The goal of undertaking the project is to identify the different prospects of marketing that
is faced by the organization while operating in the international markets. We are thereby looking
forward to launch an awareness campaign through which the different targeted customers of the
business can be made aware of the diversified product and service offerings of the business. On
the other hand, we are also required to consider the different negative aspects of the change in
the systems of the business operations. Negative promotion might bring in different issues for
the organization while offering their products and services and it might also affect the goodwill
of the business.
3. Target audience:
Who are we talking to?
We are considering the different customers ageing from 18- 25 and thereby conducting a
survey on the different likes and dislikes of the people as per the product offerings of the
organization. The survey will be helping us to identify the different issues relating to obesity and
other health hazards have affected the fast food market in Australia. The research will be