Marketing Management Report 2022

Marketing
Management

MARKETING 1
Contents
Introduction........................................................................................................................2
Integrated Marketing Communications Mix.......................................................................2
Communication Media.......................................................................................................4
Conclusion.........................................................................................................................5
References.........................................................................................................................6

MARKETING 2
Introduction
The main aim of this report is to understand the concept of marketing communication
mix. This is a continuation report of 1 and 2 in which UBER has been selected.
Integrated Marketing Communication Mix of UBER has been design that helps to
promote the services of the company. This is a promotion technique that helps to grasp
the market shares in the market. In this report, communication channels will also be
discussed that helps to spread the awareness in the market.
Integrated Marketing Communications Mix
Integrated Marketing Communication Mix is a simple concept. This concept ensures all
the forms of communications and messages are linked together or not. Promotion is the
only technique that is considered as its own mix of communication tools. It can be said
that integrating all the promotion tools is called integrated marketing communications.
All of the communication tools work together if they work together in harmony rather
than in isolation (Multimedia Marketing, 2019).
It has been found that UBER offers the free rides, discounted rides, and referral benefits
are some of the top methods that are used by the company to promote their services in
large number of consumers (Joshmeah, 2019). It is also observed that UBER improves
their experience by changing culture, improving pickups, quality rides, and safety
techniques. The company mainly focuses on improving the quality of services of UBER
(UBER, 2018). Although, the company improving the techniques of communicating with
the consumers but still it has to improve the more techniques so that the large number