logo

Marketing Communication in Organization

12 Pages3712 Words106 Views
   

Added on  2020-06-04

About This Document

This report will conduct a proper context analysis for the Uber: ride sharing organisation in order to evaluate the communication strategy of company. This report emphasis over the context analysis of Uber: ride sharing company for which this is essential to evaluate company profile initially in order to go through the next procedure: Uber Profile and Background Uber technologies originally was established in 2009 through the Travis Kalanick and Veterans Garrett Camp as an tech start-up in San Francisco.

Marketing Communication in Organization

   Added on 2020-06-04

ShareRelated Documents
MarketingCommunication
Marketing Communication in Organization_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31. Context analysis of Uber of United Kingdom........................................................................32. Evaluation of strategic components for Uber..........................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
Marketing Communication in Organization_2
INTRODUCTIONMarketing communication is one of paramount process for evaluating demands and needsof people along with improving strategies of promotion for developing service and productawareness (What is marketing communication (MarCom)?, 2013). It can be state as one of thecrucial activity optimised for managing operations of business enterprise of all kind. This tool isbeing undertaken for informing and promoting the services and products in large amount ofconsumer. Uber technologies is a food delivery, peer-to-peer transportation and ride sharingorganisation based on California which has more than 633 cities operator globally. This reportwill conduct a proper context analysis for the Uber: ride sharing organisation in order to evaluatethe communication strategy of company. It will also investigate push, profile and pullcommunication in order to achieve effective marketing of enterprise. TASK 11. Context analysis of Uber of United KingdomMarketing communication can be defined as the adoption mean through which companyconvey information and message in regard of brand and products which they sell either indirectlyor directly to consumer along with the purchase persuasion intention. This report emphasis overthe context analysis of Uber: ride sharing company for which this is essential to evaluatecompany profile initially in order to go through the next procedure: Uber Profile and BackgroundUber technologies originally was established in 2009 through the Travis Kalanick andVeterans Garrett Camp as an tech start-up in San Francisco. The company began their privateluxury car facilities carrying out the Silicon Valley's higher executives. The organisation hasexpanded their business after the March 2014 who was operating their business in more than 33nations, 58 countries along with employing more than 400 workers. Among those investors andfinanciers, Jeff Bezos, Ashton Kutcher and investment Google department, that have gaveapproximate $258 million in August 2013 (Shah, 2011). Company has developed in present eracreating a great organisational positioning in the competitive business world of ride-sharing. Thecompany has discovered the car-pooling or ride-sharing activity that has most appreciatedtechnique or strategy. In order to understand the marketing communication of company,3
Marketing Communication in Organization_3
organisation have been conducting effective context analysis of ride-sharing strategy ofcompany. CONTEXT ANALYSISContext analysis is an approach through which a detailed analysis of the market isconducted. This measures is also helpful in examining current situation of organisation, team andstrategies which are undertaken to counter the environmental changes. These measures areundertaken prior to formation of a project and ensures that all crucial segments are informedrelating to all crucial factors which may or may not carry an influence on the sustainability ofoperations (Luxton, Reid and Mavondo, 2015). It is the primary step to planning of a project andas the business surpasses it helps in identifying new areas which affect business operations aswell. The dynamism of the internal and external factors are countered effectively with the help ofthis analytical tool. The emphasis in this approach relies mainly on the internal factors and helpin ensuring that opportunity which are identified are feasible or not. This assignment aims toconduct a context analysis on Uber. It is an multinational ride sharing company which isoperating in a competitive environment. This organisation is emphasizing on using contextanalysis so that suitable marketing strategy could be developed. The various components relatedto this analytical tool is described briefly:INTERNAL & BUSINESS CONTEXTBusiness context refer to the practices used for enabling change within an organisationthrough determining recommendations and requirements which deliver stakeholder value. This isthe disciplinary research of business need identification that can help in reaching outcome andachieve solution of business. Uber is one of largest ride-sharing company that need to examinetheir business context in order to develop and consider the marketing communication(Thackeray, Neiger and Keller, 2012). In context of this, the company has been conductingSWOT analysing for evaluating strengths, opportunities, weaknesses and threat incurred inregard of organisation. SWOT analysis can also support in understanding the internalcomponents and environment of organisation. Some of those measures are mentioned as below: StrengthsUber has managed brand quality of their organisation. They use on-demand-servicemodel for fulfilling their product and service demand for offline and online consumer.4
Marketing Communication in Organization_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Communication INTRODUCTION 1 TASK 11 1. Context Analysis of Uber of United Kingdom 1 CONCLUSION 10 2. Evaluation of Strategic Components for Uber 8 CONCLUSION 10
|13
|3617
|35

Assignment | Marketing Communication
|15
|4403
|43

Analysis of components that may affect marketing communication of Uber
|5
|702
|88

Digital Business & New Technologies
|15
|1055
|78

Report on Marketing Communication of Uber
|13
|3618
|41

UBER Plans to Get More People into Fewer Cars
|15
|1379
|306