Marketing Strategies for Uber in Wellington

Running head: Marketing
Marketing

Marketing
Table of Contents
Introduction.................................................................................................................................................3
Section one..................................................................................................................................................3
Perceptual map............................................................................................................................................3
Positioning and differentiation....................................................................................................................4
Section two..................................................................................................................................................4
Segmentation strategy.................................................................................................................................4
Market development....................................................................................................................................7
Section three................................................................................................................................................8
Diversification approach..............................................................................................................................8
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10
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Marketing
Introduction
The paper explains the significance of the marketing strategies. Uber Company has been taken in
the task. Uber was incorporated in 2009 having headquarter is located in San Francisco,
California United states (Uber, 2018). Here is the discussion about the perceptual map, marketing
strategy and 8 Ps of the company to initiate the business activities in Wellington.
Section one
Perceptual map
Higher satisfaction
Ola Lyft
Uber
Grab GoJek Zoomy
Low satisfaction
Zoomy
Ola Uber
Higher quality Low quality
Lyft Grab GoJek
3