This case study analyzes the impact of unprofessional behavior of Uber's CEO on the company's reputation and stakeholders. It discusses the steps taken and the results obtained. The stakeholders affected include drivers and investors. The CEO apologized and paid $200,000 to the driver. However, the business was already impacted adversely, and the CEO was later removed from his position. The conclusion emphasizes the importance of business ethics and the consequences of unprofessionalism. Subject: Accounting in Society