Strategic Marketing Analysis and Evaluation

UBG335 STRATEGIC
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................................3
ANALYSIS OF THE STRATEGIC MARKETING CONTEXT..................................................................................3
Key contextual factor analysis and evaluation.........................................................................................3
Critical Strategic Collaboration................................................................................................................4
COMPANY ANALYSIS AND EVALUATION......................................................................................................5
Marketing resource and capabilities.......................................................................................................5
Analysis of marketing assets....................................................................................................................5
Critical resources and capabilities...........................................................................................................6
Competitive advantage and competitive positioning..............................................................................6
DETERMINATION AND EVALUATION OF THE CRITICAL STRATEGIC MARKETING APPROACHES..................7
Value driven strategy...............................................................................................................................7
Innovation strategies...............................................................................................................................9
CONCLUSION.............................................................................................................................................10
REFERENCES..............................................................................................................................................11

INTRODUCTION
The present report will highlight upon the topic static management which is the type of
management in the organization that is to achieve the objectives and goals of the company. It
involves different types of objectives that are related to analyzing the competitive environment,
evaluating strategies and ensuring that the importance of management is strategies are used
across the organization. The chosen form of the report is Vestas which is energy industry global
partner on the sustainable energy solution. The report will discuss about the analyses of strategic
marketing Contacts which will include key factor analyzes and Critical strategic collaboration.
Further the report will also discuss about the company analyzes an evaluation which will include
marketing resources and capabilities by analyzing market assets a competitive advantage and
competitive positioning of the company. Lastly the report will also discuss about their
determination in valuation of the critical strategic marketing approaches that are related to two
strategies which are value driven an innovation strategy.
ANALYSIS OF THE STRATEGIC MARKETING CONTEXT
Key contextual factor analysis and evaluation
The key external factors that impact on these sectors, markets and the company are
Economy and market fluctuation it is the biggest external factors that have impact upon the
organization that is related to global economy as this affect the operation of the business
(Ducange, Pecori and Mezzina 2018). The market fluctuation are based on the different types of
political factors, wars, terrorism attacks and currency devaluation that have high impact upon the
when industry as they have to pay high amount of tax on their products and also their products
are high in cost. Sometimes it's also result in increasing more pressure on the natural resources
that helps to fulfill the needs by guarantee the quality of product by the company that are
required by the customers.
Impact from weather The Company had to face the impact opponents product as it’s all the
products are based upon the weather if the weather will change the sales of the product will also

decrease. Along with this it also affects the products of the company due to various storms,
tornadoes, hurricanes and wildfires that are not controlled by the business factors. In the
company climate change, rapid urbanization and the population growth had direct impact upon
the energy sector of the organization that helps them to boosting the demand along with
increasing their efficiency and diversification needs.
Critical Strategic Collaboration
Strategic collaboration is term that refers to agreement held between two companies to undertake
a mutually beneficial project. Each of the companies will have independent identity at the time of
doing that project. By using the resource based view theory (OUR STRATEGY:
STRENGTHENING OUR GROWTH PROFILE. 2021) The Company will explain it key
collaborators, relationships, dynamics and challenges that are faced by the organization
Key collaborators The Company is partnered with elision to create the future of sustainable
energy solution by capturing the elegant and graceful movement that is of the traditional wind
turbine which have different features that are related to spruce trees that are manufactured from
sustainability all plant based plastics. On the other hand the type of partnership with SAP to help
sustainable energy to transform lives economics and the planet. Both of the partnership make
possible for the company by offering for Fossil free Energy that is clean and affordable. Later on
the company has also been in partnership with Lenovo to improve its performance by lowering
the cost of clean energy.
The company has good and strong relationship with their customers, sponsors, partners,
stakeholders and suppliers that are to build trust and honesty which will help them to create the
future of the sustainability energy solution together. This relationship plays an important role in
the growth of the company as because of them the company cannot achieve its objectives and
goals. Each customer and the project of the company is unique that is because they take time to
understand what is the specific requirements and then they work according to it Anne effective
manner to meet those needs. Along with this the employees of the company will play an
important role throughout the lifetime of the project to achieve the goal that is related to highest
return on the investment (Paul and Mas 2020).