Strategies to Gain Market Share from Mercedes-Benz

UGB 165

Table of Contents
INTRODUCTION...........................................................................................................................1
Explain how you would introduce a company wide operations improvement strategy. This
improvement strategy must include the tools and techniques ....................................................1
Advise on the operational strategies that Audi and BMW can implement to gain market share
from Mercedes-Benz. ..................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCE...................................................................................................................................9

INTRODUCTION
Operation management is defined as activity and function which are important for
organisation to run their business and attain the higher profitability in changing environment. In
all organization it is important to analyse the activities and functions then formulation of
planning is needed as it can help to operate the business and develop the performance. Business
operation can be defined as activities and functions that engage with business activities on the
daily basis and increase the value. This is important for organization to understand what is going
on trend and how this can be develop the performance which can help to operate and regulate the
activities accordingly. For running a business effectively there is need to focus on operation,
investment and financing which are important functions and handled by management for the
purpose of increasing performance and profitability (Strydom and Rudansky-Kloppers, eds.,
2016). It can be defined as if all activities and functions are managed properly then business
organization can get an opportunity which can help to maintain the higher productivity and
profitability. This report is based on case study of Mercedes Benz that is larger size German
automotive marque company. This organization manufactures luxury vehicles and commercial
vehicles that can help to attracts the number of customers. It has been seen that since previous
years the productivity and profitability of organization has been reducing due to having many
competitor and reducing quality. The report operation management strategy by involving tools
and techniques. Moreover, operational strategy Audi and BMW implement to gain the market
share.
Explain how you would introduce a company wide operations improvement strategy. This
improvement strategy must include the tools and techniques
For any organization operation management is important as uses to manage the all
activities and functions which can help to increase the organizational performance and
profitability. Operation management involves planning and coordination of work between two
and more than two person who works effectively and manage the activities effectively. For all
companies it is necessary to analyse the situation and formulate effective planning which can
help to develop a business and maintain the good performance. In auto mobile sector there are
different tools and techniques which can be use by organization for the purpose of improving
business performance and productivity. Operation can be defined as day by day activities which
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