Impact of Total Quality Management Practices on Customer Retention and Satisfaction

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Added on 2022/12/09

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This research aims to analyze the impact of total quality management practices on customer retention and satisfaction. The study focuses on Aston Martin and investigates various dimensions and practices of total quality management used by the company. It also examines the barriers faced during the implementation of total quality management practices and explores ways to overcome them. The research will use primary and secondary data collection methods and employ a deductive approach to draw conclusions.

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Impact of Total Quality Management Practices on Customer Retention and Satisfaction

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