Technology Trends and Internationalisation of UK Retail Business

Literature Review

Table of Contents
INTRODUCTION...........................................................................................................................3
Research Topic:......................................................................................................................3
Opinion of research topic:......................................................................................................3
Research Aim:........................................................................................................................3
Research Questions:...............................................................................................................3
Research Objectives:..............................................................................................................4
Research rationale:.................................................................................................................4
Literature Review.............................................................................................................................5
To identify the different technological trends within UK retail industry...............................5
To analyse the impact of technological trends on the internationalisation of UK retail business
................................................................................................................................................7
To determine the benefits availed by UK retail industry while adopting new technologies
within business.......................................................................................................................8
To investigate the challenges faced by UK retail industry in the absence of new technologies
during internationalising their business..................................................................................9
REFERENCES..............................................................................................................................12

INTRODUCTION
Research Topic:
To determine the technology trends and its influence on the internationalisation of
business
Opinion of research topic:
Technological trends generally influence the customer reach and also create a great
impact on the company growth. There are various technological trends which are adopted by
businesses such as artificial intelligence, smart technology, virtual reality, user friendly
shopping, chatbots, automation of processes and many others (van Tulder, Verbeke and
Piscitello, eds., 2018). These trends have direct influence on the internationalisation of business
as it creates immense transformation in the way organisation and nations organise production,
develop new products and process, trade goods and invest capital (Pantano, Priporas and Stylos,
2018). This topic is chosen as it provides brief understanding about the technological trends an
its influence on the internationalisation business. The future benefits which can be availed by the
companies are increase in performance and productivity of business, improve in profitability,
adoption of advanced technology and many others (Pantano and Vannucci, 2018). As per the
opinion of the adoption of technological trends increases the efficiency of product which leads to
increase in input.
Research Aim:
To examine the different technological trends and its impact on the internationalisation of
business. A Study on UK retail industry
Research Questions:
 What are the different technological trends within UK retail industry?
 What are the impact of technological trends on the internationalisation of UK retail
business?
 What are the benefits availed by UK retail industry while adopting new technologies
within business?
 What are the challenges faced by UK retail industry in the absence of new technologies
during internationalising their business?

Research Objectives:
 To identify the different technological trends within UK retail industry
 To analyse the impact of technological trends on the internationalisation of UK retail
business
 To determine the benefits availed by UK retail industry while adopting new technologies
within business
 To investigate the challenges faced by UK retail industry in the absence of new
technologies during internationalising their business
Research rationale:
The rationale behind conducting this investigation is to examine the different
technological trends and its impact on the internationalisation of business. The reason behind
conducting this research is to gain the knowledge related to technological trends and its affects
on the international business (Elia and et. al., 2021). With the help of this research, the researcher
will highlights the different technologies which can be used by the companies in order to
internationalise their business. It is academically important as it provides knowledge to the
students due to which they can learn and use within their academics. Technological trend is
important within business as it helps in increasing the performance and profitability of business
and also company can create strong customer base (Jean and Tan, 2019). This investigation is
valuable for the researcher as it provides knowledge related to the chosen topic and also
enhances the skills of investigator which will be beneficial in their further research. While
conducting this research, the two main perceptive of the investigation will be achieved such as
personal and professional perspective. The personal perspective of the investigator will be
achieved as they will learn about different research methods whereas professional will be
attained as they learn about different technological trends and its influence on business which
will be helpful in their job role.