Challenges Faced by UK Retail Sector in Workplace Transformation: A Study on British American Tobacco

ORAL
PRESENTATION
PART – 3

TABLE OF CONTENTS
• INTRODUCTION
• RESEARCH AIM & OBJECTIVES
• RESEARCH METHODOLOGY
• MAIN BODY & FINDINGS
• RECOMMENDATION
• REFLECTION ON THE APPLICATION OF RESEARCH METHODOLOGIES
• REFERENCES

INTRODUCTION
 The main aim of the current presentation is to deliver a presentation reflecting the lessons being learned
and the manner in which the overall project is being conducted
 The presentation will also throw light on results, findings and overall recommendation for improvements
and future research considerations
 It will also include reflection on the own performance, application of research methodologies and their
effectiveness on meeting the objectives of the business research project

AIM AND OBJECTIVES
Aim
The main aim of the current study is “To analyse the challenges faced by the UK retail sector while implementing the
strategy of workplace transformation to acquire long-term competitive edge: A study on British American Tobacco.
Objectives:
 To understand the basic concept of workplace transformation within the context of the organisation
 To analyse the challenges faced by British American Tobacco while implementing the strategy of workplace
transformation to gain a competitive edge
 To identify the workplace transformation strategies adopted by British American Tobacco to overcome the challenges
and gain the competitive edge
 To examine the benefit gained by British American Tobacco after implementing the strategies to mitigate the
challenge and gain a competitive edge