Challenges Faced by UK Retail Sector in Workplace Transformation: A Study on British American Tobacco

This presentation discusses the challenges faced by the UK retail sector in workplace transformation, with a focus on British American Tobacco. It covers the research aim and objectives, methodology, findings, recommendations, and reflection on research methodologies.

ORAL
PRESENTATION
PART – 3

TABLE OF CONTENTS
• INTRODUCTION
• RESEARCH AIM & OBJECTIVES
• RESEARCH METHODOLOGY
• MAIN BODY & FINDINGS
• RECOMMENDATION
• REFLECTION ON THE APPLICATION OF RESEARCH METHODOLOGIES
• REFERENCES

INTRODUCTION
 The main aim of the current presentation is to deliver a presentation reflecting the lessons being learned
and the manner in which the overall project is being conducted
 The presentation will also throw light on results, findings and overall recommendation for improvements
and future research considerations
 It will also include reflection on the own performance, application of research methodologies and their
effectiveness on meeting the objectives of the business research project

AIM AND OBJECTIVES
Aim
The main aim of the current study is “To analyse the challenges faced by the UK retail sector while implementing the
strategy of workplace transformation to acquire long-term competitive edge: A study on British American Tobacco.
Objectives:
 To understand the basic concept of workplace transformation within the context of the organisation
 To analyse the challenges faced by British American Tobacco while implementing the strategy of workplace
transformation to gain a competitive edge
 To identify the workplace transformation strategies adopted by British American Tobacco to overcome the challenges
and gain the competitive edge
 To examine the benefit gained by British American Tobacco after implementing the strategies to mitigate the
challenge and gain a competitive edge

RESEARCH METHODOLOGY
Type of methodology Methodology used
Research type Quantitative research type
Research approach Deductive approach
Research philosophy Positivism philosophy
Data collection Primary data collection methods
Sampling 30 managers of British Tobacco
company
Data analysis Quantitative analysis using frequency
distribution analysis

DATA ANALYSIS
Workplace transformation is very important for
the organization
Workplace transformation involves change in the
organization and managing the business with new
methods
39%
18%
39%
4%
Change in the organization
Re-designing the workplace
Managing the business with
new methods
All of the above 85%
15%
Yes
No

CONTINUED….
It is a driver of innovation and competitive edge Resistance of employees is the major challenge
faced by British Tobacco company while
implementing workplace transformation strategy
67%
17%
7%
10%
Driver of innovation
Offers flexibility
Competitive edge
Right company culture
24%
7%
59%
10%
Issues of cost cutting and
ongoing demands
Technology and IT protocols
Resistance of employees
None of the above

CONTINUED….
Training and development can be used for
overcoming these challenges
Through greater productivity of the staff workplace
transformation helps in achieving a competitive edge for
the firm
9%
13%
66%
13%
Quality management
Re-engineering programmes
Training and development
Effective corporate culture
32%
54%
7% 7%
Offering better customer
experience
Through greater productivity
of the staff
Reduction in the cost
Embracing digital
transformation

CONTINUED….
Better collaboration and communication as the major benefit of implementing
workplace transformation strategies at British Tobacco company
15%
67%
11%
7%
Organizational efficiencies
Better collaboration and
communication
Motivated employees
All of the above

CONCLUSION & RECOMMENDATION
• Fostering emotional commitment
• Changing the behaviour first
• Managing and sustaining the change
• Tracking the outcomes and course correct
• Focusing on the change management

REFLECTION ON THE APPLICATION OF RESEARCH METHODOLOGIES
REFLECTION ON THE MANNERS BY WHICH PROJECT WAS CONDUCTED
 Overall, the process was very interesting and knowledgeable
 Different tools and techniques were utilized for carrying out investigation effectively
 Initially in the process of the research, I struggled with different challenges and one of them was related with focus of
the study
 To be honest the overall experience was tremendous and worth learning

CONTINUED….
REFLECTION ON OWN PERFORMNACE AND LESSONS LEARNT
 Acquired knowledge regarding research methodologies
 Improved and enhanced research and writing skills
 Communication and presentation skills was also augmented
REFLECTION ON THE EFFECTIVENESS OF THE RESEARCH METHODS
 Quantitative evaluation helped in assessing the scores of each and every one quickly as well as conveniently
 Effective in measuring the results or outcomes
 Frequency distribution analysis helped in charting the growth and performance of the workers quite easily

CONTINUED….
ALTERNATIVE RESEARCH METHODOLOGIES OR RECOMMENDED ACTION FOR FUTURE
IMPROVEMENTS
 For future improvements it is recommended that both primary and secondary data collection should be utilized for
getting definite information
 Further, quantitative methods were being chosen in this work, nevertheless, the present work can also be done through
adoption of qualitative technique or strategy
 Thus, for future work qualitative strategy with some other organization will help in revealing better results

REFERENCES
• Denscombe, M., 2017. The good research guide for small-scale social research projects. 3rded. Maidenhead,
UK: Open University Press.
• Claessens, B.J., 2014. Perceived control of time: Time management and personal effectiveness at work.
Eindhoven: Technische Universiteit Eindhoven.
• Gibbs, G., 1988. Learning by Doing: A Guide to a Teaching and Learning Methods. Oxford, Polytechnic:
Further Educational Unit.
• Blair, E. and Deacon, A., 2015. A holistic approach to fieldwork through balanced reflective practice. Reflective
Practice. 16(3). pp.418-434.
• Cannas, R., 2021. Exploring digital transformation and dynamic capabilities in agrifood SMEs. Journal of Small
Business Management, pp.1-27.