Ways used by UK tourism industry to deal with COVID-19 impact and ensure future sustainability: A study on EasyJet

FOUNDATION YEAR PROJECT
(To determine the ways used by tourism
industry of UK to deal with impact of
COVID-19 and to ensure future
sustainability. A study on EasyJet)

Contents
CHAPTER ONE: INTRODUCTION..............................................................................................3
Research background..................................................................................................................3
Research aim...............................................................................................................................3
Research Objectives....................................................................................................................3
Problem of the research...............................................................................................................3
CHAPTER TWO: METHODOLOGY............................................................................................4
Methodology...............................................................................................................................4
Gantt Chart..................................................................................................................................4
CHAPTER THREE: LITERATURE REVIEW..............................................................................6
What is the significance of maintaining sustainability within tourism industry of UK?............6
What are the methods used by EasyJet to deal with the issues of COVID-19 and to maintain
future sustainability?...................................................................................................................7
What ate the benefits gained by EasyJet by using sustainable business practices in terms of
business functions? ....................................................................................................................7
CHAPTER FOUR: RESEARCH USING SECONDARY DATA..................................................7
Presenting findings from secondary data....................................................................................7
Summarising findings.................................................................................................................8
CHATER FIVE: CONCLUSION....................................................................................................8
REFERENCE ..................................................................................................................................9

CHAPTER ONE: INTRODUCTION
Research background
In the present time this has been analysed that sustainability is one of the major concept
which is focused over minimising depletion of their resources such as environment and cultural.
Sustainable tourism is considered as the procedure in which tourism is concentrated over
including culture and environment within their organisation (Sovacool, Del Rio and Griffiths,
2020). The purpose of sustainability is to provide appropriate assistance to tourists and company
so that mass tourism income can be acquired. The tourism industry has impacted due to the
implication of COVID-19 as customers are directly connected with the industry and their
involvement is necessary. The visitors are responsible for proving revenue for the organisation
and in the same manner opportunities to the communities can be given.
EasyJet is a Swiss low-cost airline which is based in Geneva. The organisation is
associated with scheduling of flights in which the company is operating to more than 1000 routes
and having their existence in 30 countries.
Research aim
“To determine the ways used by tourism industry of UK to deal with impact of COVID-
19 and to ensure future sustainability. A study on EasyJet.
Research Objectives
 To analyse the significance of maintaining sustainability within tourism industry of UK
 To recognise the methods used by EasyJet to deal with the issues of COVID-19 and to
maintain future sustainability
 To determine the benefits gained by EasyJet by using sustainable business practices in
terms of business functions
Problem of the research
The major problem identified within the research is that the tourism industry is facing
differential issues related with their sustainability and in managing future sustainability. The
changes within tourism industry are rapid which means that businesses are also needed to acquire
these changes in their businesses. In the current time tourists are looking for such services which
are eco-friendly and leads to minimum negative impact to the environment so that the
organisation are needed to use such measures (Sigala, 2020). This has led pressure over travel