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SWOT Analysis Assignment | Under Armour Analysis

   

Added on  2020-05-16

7 Pages1165 Words274 Views
UNDER ARMOUR: WORKING TO STAY ON TOP OF ITS GAMEOVERVIEWUnder this assignment, I am beholding UA’s trade and carrying out SWOT study of the organization. SWOT study stands for Strengths, Weaknesses, Opportunities and Threats. From past era, Under Armor is considered as the best stock in terms of Growth. From over last 5 years,Fitness attire name has been on a rip with escalating approximately tenfold in worth, with increment in yearly rate of about 25%. Further the company has bifurcated its business into shoes/ sport foot wears and other classifications of merchandises. Established year of Under Armor (UA) was 1996. UA was founded by Kevin Plank. UA deals in sporty wears and in a short span of time it grows with 50% share of market with increasing its other lines of merchandises. UA considered as the best firmness apparel trader around the globe due to the stuffs dampness wicking and heat dissolving machinery. NFL and MLB was sponsored by Under Armor and it is used by academic level sport players. The Foot wears launched by UA was in year 2006. SWOTANALYSIS1.STRENGTHSKevin Plank was the hard worker and because of this UA has robust governance in sports. The products of UA were highly recommended by the sports persons/ athletes and this really increases UA’s marketing control. The products of UA were also seen in movies, daily soaps, online games etc.The company has also a very cherished brand plus authorizing contracts.2.WEAKNESSESApproximately 7% of its total sales were made out of US in year 2007. This deficient in universal presence. Due to little modifications, UA’s business is quite good in seasonal sales during the seasons
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UNDER ARMOUR: WORKING TO STAY ON TOP OF ITS GAMEof basketball and football and also during the season of vacations. Around 84% of Under Armor’s turnover is wholly dependent on fitness wears. 3.OPPORTUNITIES Under Armor increasing its growth in the souk of foot wears. This makes the UA to further branch out its merchandises which helps in finding new ways of returns. UA increases its attention on other sports such as baseball which helps in sinking in seasonal sales, distribution and also in stock. The products of UA were already marketed in China which means global market offers huge potential to UA thus making the positive sign towards the company. 4.THREATS Under Armor’s third party dependence like contractors, producers can raise the prices of the product in future because of UA’s lack of patent rights and IP rights. This is the threat to Under Armor by which the other organizations can promoted with related products in the market. This declines the demand for UA’s products and other brands could arise and turn out to be grander competitive fears.Does Under Armor have a sustainable competitive advantage? If so, what is the source? What about Under Armour's evolution and current business strategy may pose problems going forward? Yes, Under Armor have a justifiable competitive benefit. Regardless of solid antagonism from Reebok, Adidas and Nike, UA's greatest competitive lead isits sporty apparel. There are 3 ways to enjoy a competitive advantage. These are:1. Dealing in inexpensive product.
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UNDER ARMOUR: WORKING TO STAY ON TOP OF ITS GAME2. Dealing in high value product.3. By being the most expedient.The success of UA is through the second way that is dealing in high excellence in productin which many people chooses over equivalent preferences. This is why UA enjoys over and above average profits by charging high prices. Another reason for UA to gain the market is its creating a fabric which soaks the moisture from the sportsman which enables them to play in hot weather.
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