Marketing Management Report - Under Armour
Added on 2020-03-02
18 Pages3439 Words139 Views
RUNNING HEAD: MARKETING1Marketing ManagementSubmitted by:
AbstractThe report is regarding an analysis of industry market of Under Armour and evaluates existing opportunities and threats been faced. Further the report is focusing over the marketing orientation concepts (i.e. the marketing concept, the selling concept or production concepts). The8 marketing mix notion are theoretically explained as a part of application in order to be sure about the product viability. A brand audit is a done by examining a brand's current position in industry while comparing it to others. The overall purpose of a brand audit is to uncover business’ resource power, deficit, and best market prospect, outside threats, future productivity, and its competitive position in contrast to accessible competitors.Contents
Introduction......................................................................................................................................3Company Overview.....................................................................................................................3Industry market................................................................................................................................4Competition in the industry..........................................................................................................4Potential of new entrant into the market......................................................................................5Power of suppliers........................................................................................................................5Power of Customers.....................................................................................................................5Threat of Substitute......................................................................................................................6PESTLE macro model.....................................................................................................................7Political........................................................................................................................................7Economic.....................................................................................................................................7Social............................................................................................................................................7Technological...............................................................................................................................8Legal.............................................................................................................................................8Environmental..............................................................................................................................8Marketing orientation concepts.......................................................................................................98 marketing mix concepts..............................................................................................................10
Product.......................................................................................................................................10Place...........................................................................................................................................10Price...........................................................................................................................................10Promotion...................................................................................................................................11Productivity and Quality............................................................................................................11People.........................................................................................................................................12Process.......................................................................................................................................12Physical Evidence......................................................................................................................12Major market segments..................................................................................................................12Recommendations and Conclusion................................................................................................13References......................................................................................................................................14
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