Understanding and Leading Change

Understanding and Leading
Change

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Comparison of two businesses where there has been impact of change on Company’s
operation and strategy.............................................................................................................3
TASK 2............................................................................................................................................6
P2 Evaluate the ways in which Internal and External drivers of change influences team,
individual behaviours and leadership within Organisation....................................................6
P3 What are the different measures that could reduce the impact of change on Organisational
Behaviour and evaluate them.................................................................................................9
TASK 3..........................................................................................................................................10
P4 Explain different barriers to change and determine how they affect leadership decision
making in Sainsbury.............................................................................................................10
TASK 4..........................................................................................................................................12
P5 Using different leadership approaches to deal with changes in Sainsbury.....................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Organisational Change occurs when Company alter their few components in order to gain
better results that helps in getting more success in Business Market. The Firm can make changes
in their structure, procedures, culture, policies, technology and strategy. The Change is important
for the Organisation as it helps to grow and succeed. With the help of change management,
company can successfully adopt the change process within Business. The Change process creates
a negative as well as positive impact on the Firm and its employees. Some staff members think
that change can increase their standard of living and some feel that it can affect the job position
and salary (Cat and Carroll, 2019). The negative impacts on employees are cut in their salary,
downgrading the job position, relocating to other city or country, loss of benefits and job loss.
Through changes, Organisation can learn something new no matter if they face good or bad time.
As, COVID 19 occurs which creates a huge impact on the businesses and people. Organisations
are changing their strategy and way of running the business due to sustain in Market (Clack,
2020). The report is based on an understanding and leading change in which the comparison of
two organisations stating the impact of change on its strategy and operations is explained, the
ways through which Internal and external drivers of change can influence team, leadership and
individual behaviour of businesses, measures to be taken to reduce the negative effect of change
on Organisational behaviour, barriers to change and using different leadership approaches in
order to deal with changes in Businesses.
TASK 1
P1 Comparison of two businesses where there has been impact of change on Company’s
operation and strategy.
The Organisation changes in their functioning of business activities when they face any
crisis, performance gaps, identification of opportunities or reaction to internal and external
pressure. Businesses can make changes in their mission, vision, technology, strategy, human
behavioural changes, Organisational structure, culture and task job design (Dudar, Scott and
Scott, 2017). COVID 19 enable the businesses to make the changes and perform their business
activities in different ways that helps organisation and customers as people are not allow to go
market and purchase their required items. So, due to the change in operation and strategy of
Organisation, customers can buy their products and fulfil their needs and requirements. As due to

COVID 19, Sainsbury and Aldi have change in their strategy and operation as there is rise in
online groceries orders.
Comparison of Sainsbury and Aldi
Basis Sainsbury Aldi
Company Description Sainsbury is one of the largest
supermarkets in UK; it was
founded in 1869 and situated in
London. The Company changed its
slogan with an aim to convey
message of value and quality, the
slogan is Live Well For Less. The
Target customers of Sainsbury is
Family unit, they mainly focus on
mothers. By using different
marketing mix to grab an attention
of Mothers. The Competitors of
Sainsbury are Asda, Tesco, Boots,
Aldi and Walmart.
Aldi is a supermarket chain
which was founded by two
brothers in 1946. The Company
follow the principle which says
great quality cannot come in
great price; the great quality
comes with lowering the price
every day. The Organisation is
known for the discount provider
as the cost of the products and
services provided by Aldi is low
as compare to most of the
Supermarket. The supermarket
has no frills store designs and
offer product at low price which
attracts customers to buy the
product and increase their loyalty
towards the brand. Aldi target
middle class people as their main
focus is on price.
Strategy The Strategy of Sainsbury is to
build strong brand reputation and
heritage for innovation, quality
and range and delivering more
value to people by making
shopping confinement and easy.
The Company has changed their
The Strategy of Aldi is to
provide products which
customers buy regularly and
make sure that the product must
be of high quality with low price.
Through this strategy, company
attracts large number of people