Understanding and Leading change: Essay
Added on 2020-12-31
18 Pages6141 Words311 Views
Leadership ManagementProfessional DevelopmentClassroom DevelopmentMechanical Engineering
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Understanding and Leadingchange
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................6CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
INTRODUCTIONUnderstanding and leading change prepares participants to meet the problems that comewith initiating and implementing change. The change are occur due to change in customers needsand tastes and it is the reason of the changes in strategies and operation of a company. Thisreport is based on two companies Nokia and Tesco and both are belong from mobile industry.Nokia is a multinational telecommunication, information technology and consumer electronicsand founded in 1865 by Fredrik Idestam and Leo Mechelin or the headquarters are in Espoo.Tesco Mobile Ltd was founded in 2003 by Jack Cohen and the headquarters in Welwyn Gardencity, Hertfordshire, England. This essay is based on comparison of two companies changes thatare occur cause of change in customers need and wants (Blewitt, 2012). The impact of thesechange on each organisation's strategy and operation are explained. Different drivers for changeand the types of organisational change that are affected by different drivers. Internal and externaldrivers of change that affect leadership, team and individual behaviours are defined. Variousmeasures that can be taken to minimise negative impact and barriers for change that influenceleadership and decision making are explained. Different leadership approaches to dealing withchange are described in the essay. TASK 1Change is the process of causing a function, practice or thing to beciome differentsomehow compared to what it is at present and what was it in the past. In organisations, changeis a process which occur cause of change external and internal factor. In Tesco and Nokia, thisoccur cause of change in customers needs and wants. And Nokia & Tesco, affected by theexternal and internal factors. By external factor, the memo declares that Nokia was not able tomatch that position of the market constructed by Apple because of features of the mobile phones.The customer need features like android phones but in Nokia had not provide that. These changeoccur in the organisation cause of change in customers demand and needs. By internal factor,these changes are occur lacked accountability and leadership within the organisation. In Tesco,It was the biggest loss suffered by this company and this has been as the result of steady slump insales over five year period. The changes occurred in this company cause of change in customersneeds and demand and the organisation make change in their strategies, operation and product(Daft and Marcic, 2016).1
Comparison of the impact of change on Tesco and NokiaEffect on Tesco's Strategy andOperationsEffect on Nokia's Strategy andOperationsOrganisationalstructureThe company has recentlytransformed its operations byintroducing new systems like thatof self-service checkout. Thisrequired the firm to change itsstructure. Moreover, with newsystem, its employees wererequired to operate as per thechanged system. However, theintensity of change was not sosevere.After its fallout in 2007, thecompany transformed itsorganisation structure to cope upwith the trends in telecommunicationmarket. This factor had a quitesevere impact on its strategy andoperations as each resources waschannelised as per the new marketrequirements. Hence, the intensitywas high.TechnologyThe retail sector had a quitesubstantial transformation interms of technology. With rise inAutomation system, this haseffected the firm and is a majordriver for change. It has inducedchange in its equipments andstrategy required to survive as perthe new market requirements.One of the major factor which haseffected Nokia in recent years istechnology. Such advancementsforced the firm to change itsoperations to re-establish itself in themarketplace. This driver hassignificantly high impact on thecompany as compared to Tesco.MarketingstrategyNew and effective methods haveencouraged change in operationsand strategy in the firm. With risein social media marketing, thefirm has changed its strategy toalign with the ongoing changesand thus, this factor has asignificantly high impact on thiscompany.This factor has a low impact on thecompany and its operations as it hasused effective methods always andwas ahead in terms of marketing itsproducts. However, there areimplications of the impact, theintensity is quite low. (Doppelt,2017).HR(Recruitment) With rise in awareness ofemployee rights, the firm has asignificant change in its policiesregarding employees and moreworkforce-centric approaches arebeing adopted as per the change.Hence, the effect of this driver ishigh on Tesco.Again, the effect of this factor islow, as it Nokia is known to recruitand hire employees with utmostskills regardless of any social factor.Thus, this driver has a significantlylower impact on this firm.ProductionProduction has a significantimpact on the firm and there arequite new methods to produce theWhole operations and strategieshave been inclined to produceproducts as per the market demand2
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