Understanding and Leading Change - Pharmacy2U

UNDERSTANDING AND LEADING
CHANGE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Impact of change on organizational strategies and operations..............................................1
LO 2.................................................................................................................................................3
P2 Internal and external drivers of change and affect leadership, team and individual
behaviour ....................................................................................................................................3
P3 Measures taken to minimize negative impact of change on organisation behaviour............4
LO 3.................................................................................................................................................5
P4 Barriers to change and its impact on leadership decision making: ....................................6
LO 4.................................................................................................................................................7
P5. Apply different leadership approaches to dealing with change in a range of organisational
contexts. .....................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Change management is the procedure of tools as well techniques to organize the people
side of modification to achieve the desired business outcome .it basically highlights on the
people influence due to the change (Antonakis and et.al., 2017). Here understanding and leading
change tells everything refereed to the market observation,by recognizing the market ,as well as
for the organizational growth how leaders have to innate risk and decisions .leadership plays a
crucial role in it present report will lay emphasis about the Pharmacy2U .This company is an
online selling medicines which deals with things related to the medicines. this report also
focuses the leadership approach followed by Pharmacy2U and also focused the comparison
with the another company Brakes company(supply and manufacturing of food items) and various
methods which influence on the organizational changes,and also the external as well as internal
drivers through which change in leadership,team and individual .also here we done path goal
theory and change in different barriers and their impact on decision making.
LO 1
P1 Impact of change on organizational strategies and operations
Brakes company is a food supplying company generally food distribution mainly to the
catering industries in the united kingdom more than twenty distribution center. there are different
changes that influences on operations and organizations behaviors for example environmental
issues,different rules as well standards that are pushing Brakes company to ensure that the
environment as a section of the social responsibility .company also enables that they can initiates
the sustainable strategies to assist growing awareness (Priest and et.al., 2017). Brakes company
ensues that the while supplying the product which maintains the hygiene as well maintains the
good packaging services which is environment friendly and here the environment issue could be
consider.
Brakes company also insures that change in demand as with the improvise living
standard of the people have a great concern not with the safety but also the quality of the
product. here it impacts of the organization behavior as Change in food demand directly effects
the supply and demand of the company as customer wants more organic as well halal products ,it
also impacts the operations of the organization as with the decrease demand and supply
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employees faced economical issue and least interested at the work place which affects the
employee retention rate also (Klenke, 2016).
Change in technology of the food quality enables the company to impact on the
strategies of the organization. Here introduction of the new project in the market or the
development of the new product from the new technology enhanced to support the change in the
organization. so every employee of the company is not aware about the technology .so training
session should be provided to the employees so that they can learn new technology as well learn
operate the new machines as well renovated old machines to enhance the productivity of the
operations. it also arrange the training sessions to teach the staff to install new technologies and
maintains the older one. this change leads to the positive impression as all the equipment are
upgraded .with the advance in the technology company attracts the new customers as well retain
the employees (Western, 2019).
Bohner and Arnold change impact analysis
Identifying the potential consequences of a change, or estimating what needs to be modified to
accomplish a change", and they focus on changes in terms of scoping changes within the details
of a design. Pahramcy2u is the largest online pharmacy selling company. there are different
changes that can affect the business strategies as well as operation .while modify in the policies
of import and export creates a negative impact within the company as due to change in policies
company is unable to import online medicine in different parts and leads to the decrease in
market share. the increase in the prize of the medicine minimizes the cost of company and need
to change their logistic as well choose the cost efficient medicine for consumption (Rosenbach,
2018).
Change in the informational technology also plays a vital role ,IT has replaced the
manpower with the electronic data interchange systems which has minimized the difference
between various stages of supply chain (Bush, Bell and Middle wood, 2019). By apply this
system company can increased in automation. it also enhance visibility during the supply chain
process and its minimizes the human error. it is profitable for the company for introducing
strategies for customer's interact ,it can also be profitable for future strategies in pharmacy line.
New rules and policies which are implemented from government to all the organization
like health and safety can impact the organization is also vital to adopt safety policies to prolong
the standard of the company (Komives, 2016). Through health and safety employees feels more
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secured and safe and also by keeping regular tracking of products make customer feel and safe,
like to summarize about the customer needs of medicine ,their time of medicine (some customers
want medicine for every three months) so remind them from by sending messages from their
phone. this can helps the company to built the trust relationship among the customers. while
transporting the medicines through online process is a community concern which has enhanced
cost of safety (Grint and et.al., 2016).
LO 2
P2 Internal and external drivers of change and affect leadership, team and individual behaviour
Internal factors affect organisation behaviour i.e. Poor communication, technological
factors, Lack of leadership, change in organisation structure individual etc.
Poor communication: In organisations there are grievances superior failed to interact
with the employees and not providing clear direction are may impact on behaviour of the
individual and team it results, if a individual and team not doing well then leadership will also
impact. A lack of emotional intelligence in the leader may affect the individual behaviour.
Pharmacy 2U's leadership team needs to manage the relationship with the employees to makes
them open and fitted in the environment of the company (Northouse, 2017).
Technological factor: Technologies nowadays are quickly changing. It affects to the
business's productivity. New technology are difficult to understand to the employees and they
were resisted to change isn the technology, it affects on time and cost of production and
individual behaviour of the organisation. Pharmacy 2U Company were going through this
situation and they were provide trainings to there employees and overcome from this situation. If
changes in technology are resisted by the team and individual it will directly impact on
leadership management (Sanders, 2017).
Lack of leadership:” A leader sets the tone of the organisation". The leader not always in
the favour of the employees sometimes leader has to take decision in against of the employees, it
affects the behaviours of the individual and team and also the environment of the company but
the effective leader may connivance the employees. In Pharmacy 2U leader has to taking
decisions regarding employees beneficial things and if the employees not prosperous than it may
cause resistance and strikes and if strikes occurs in the organisation it will impact on leadership.
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Change in company's structure: Change in the structure of the company means to modify
strategies, policies and procedures for meeting to goals faster. Sometimes employees are
resisting to change in structures of organisation due to difficulty to understand the change of
working aspect (Johnson, 2017). This cause conflicts among the employees it is very necessary
to Pharmacy 2U leader to convey there employees to not resist and change should be in manner
to employees development as well as organisation's development.
External factors that influence the behaviour of team and individual in organisation are Political
factor, Environmental factor, Legal factors, social factors and economic forces. This includes all
the factors which are included in PESTLE
Legal factors: Legal factors helps to motivate the employees. Legal factor is like
government apply some law on the organisations i.e. law of health insurance provides to all the
employees and safety law etc. It can be motivating the employees of Pharmacy 2U company and
it may influence every individual in the organisation to perform well. Brakes company can also
get affected by the laws, rules and regulations implemented by UK government. (Martin and
et.al., 2017).
Social factors: Social factors including trends, culture and attitude towards the work. This
terms have to take attention in the company because it affects the behaviour of individual and
team. In Pharmacy 2U company if the individual not treated equally than it because employees
may leave the organisation or increasing the ratio of employee’s turnover. Brakes company while
implementing changes also need to take care of value, beliefs, attitude of employees while
implementing the modifications.
Political factor: It considers taxation policies and trade policies that can directly affects
the organisation. If policies of government change like tax policy import export policy etc than it
effect on revenue generation structure. Pharmacy 2U necessity to react to the actual and future
legislation. It affects the behaviour of individual and team by gaining stress and demotivation.
Leader should treat employees well equally and motivate them (Rosenbach, 2018).
Economic forces: Economic forces determines the all over performance of the economy
that directly impacts on the organisation. If the inflation rate were risen to high than it directly
impact on product's price. It also cutting down the purchasing power of the buyers cause
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fluctuation in demand and supply of the country. Like for example Brake company will get
affected if there is an increase or decrease in price of labour.
P3 Measures taken to minimize negative impact of change on organisation behaviour
The primal key to minimize the impact of change in individual and team behaviour in
workplace is to assure the separation of employees according to the level and should be treated
as with gravitas and respect. There should be transparency and stability in organisation when it is
come to the job eliminations, it is help to create bond between leader and employees. A leader
should discuss the strategies to the employees it is helps to employee for improve their
performance (Grint and et.al., 2016). Through creating a new learning culture or environment
where an individual can takes new challenges and improve their leadership and functional skills
will set them for further success with the organisation. For any employee even the successful,
talented professionals, unpredicted job loss is a stressful and it is difficult experience of life and
through provide career transition support or a career consultant creates an opportunity to pointing
out their strengths.
Resistance to modification by employees is a general reaction when they ask for well or
to change. Change is awkward and requires new ways of doing things. Employees do not fear to
change they have fear to being unknown. They were fear of being changed. It produces fear and
uncertainty among the employees they may loss their security sense. Organisation should
introduce the change with a positive spirit and with believe that employees will be cooperate,it
will make them feels comfortable with the change. Communication reduces the employee
resistance, every employee have an opportunity to talk about the inputs they have, If a leader talk
personally to the affected employees they may motivate them towards the change and
understands the problem of the employees in terms of resistance (Johnson, 2017).
Providing training is the most helpful process to reducing the barriers that impacts on
individual and team behaviour. It is necessary to the employees that they were motivated for
making their work easy and motivation helps to the employees to accepts the change as soon.
Through motivation company helps to the employees to set a goals and making them
comfortable with the new change, by this strategy employees feels easy and take change with
comfort. Organisation organise reward system as per the over all performance of the employees
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they will get reward and appreciations by which a individual and team will motivate and
improves the working capacity with the new changes (Martin and et.al., 2017).
Training aid to the employees to extending there knowledge and skills, By arrange the
training and development program, employees are able to learn new technology or terms that
will be help them to improve skills. Training and development programs assist to boosting up
employee's morale and make them feels satisfied which reduce negative impact of changes. It
helps to increase quality of product through innovative techniques which teach in training and
development procedures. Organisation should implement a supportive structure for the
employees (Antonakis and et.al., 2017).
LO 3
P4 Barriers to change and its impact on leadership decision making:
Force field analysis- Force-field analysis is a development in social science. It provides a
framework for looking at the factors that influence a situation, originally social situations. It
looks at forces that are either driving movement toward a goal or blocking movement toward a
goal.
Driving and restraining forces which can inf;uence leadership and team decision making. This
includes the following-
TECHNOLOGICAL BARRIER: Pharmacy2U company deal its business activity online
which means technological changes plays a very important role in this company. The use of
advance technology creates changes in pharmacy2u online store which directly reflects to its
employee to deal with the changes made in technological up gradation it could be introduction of
new software or advance form of computer technology or any other. In force field analysis when
new technology has been introduced training should be provided to employee as if training is
not provided then it will affect in the working of the employee and it will create barrier for the
company. As employees of the company is unaware of new technology leads or when
technology is not being upgraded then the pharmacy2u company will deal with obsolete
technology and employee will not be able to work with the upgraded technology due to which it
will be time consuming and cause slow speed growth of the company (Rosenbach, 2018).
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SOCIAL AND CULTURAL BARRIERS: According to force field analysis the
pharmacy2u company the production of pharmacy in company should be provided to its
customers fast and their should be enough stock of medicines in their online store with addition
to the fact that the new medicine should be available to its customers. As the decision of leader
will influence when the changes made by Phamacy2u in terms and conditions of standard of its
supplied product to its customer and maintain its ethic towards the society. In pharmacy2u
company, cultural barrier creates problem in communicating the simplest thing because the
people are from different background and customs which creates communication barrier due to
which the leader is unable to communicate and make employee to understand. Such as calling
someone from their first name is the honour and respect in the united kingdom but in japan
during the first meeting if someone called them with their first this will taken as disregard and
disrespect. Barrier to promote positive business strategies and organization growth towards the
welfare of society, To make employee to work in positive way and keep them to stay motivated
if employee does not work with interest the work will not be efficiently done by them (Grint and
et.al., 2016). Then social responsibility will not be fulfilled by the leader it will create barrier for
Pharmacy2U to grow in the market of online pharmacy stores.
ENVIORNMENTAL BARRIERS:In Phamacy2u company the issues could be related to
decision regarding legal laws which UK government has set for pharmacy companies like
selling of product to minor without supervision of adult which could cause problem to the
purchaser and any health issue happens person could sue the company. Addition to this any
customer purchasing medicine without prescription from doctor then company image could be
down. With force field analysis in pharmacy2u the company faces impact of environment and
could cause disruption to the company with the decision of leader the cost impact on its customer
will be their. Consumer preference for new product will increase and the value of output for
company will increase (Johnson, 2017). Leader decision will influence on its employee safety,
employee motivation in work environment is important part for Pharmacy2u. In company the
employee pride and loyalty should be maintained which help employee to feel pride for being
part of recognized company that is Pharmacy2U.
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LO 4
P5. Apply different leadership approaches to dealing with change in a range of organisational
contexts.
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Notes
In order to survive in a dynamic market,changes are to be made for the betterment of the
firm and for growth and survival of the organisation. Pharmacy2u is a firm where technological
and environmental changes plays a major role in business activities. In the time of electronic
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business, online pharmacy was a great concept in the market. As per the situation in pharmacy2u
participative leadership, transformational leadership and situational leadership are the most
effective ways for prevention of any demotivation.
Situational leadership refers to a leadership which is adjustable according to the situation.
In pharmacy2u, where changes are taking place on a regular basis, situational leadership is the
best alternative which is being used, supervisors deals with the situation at the time of any
change in the organisation (Martin and et.al., 2017).
Participative leadership refers to a managerial style that invites suggestions and ideas
from employees on major decisions taken by the organisation. In a organisation like
pharmacy2u, changes are done on a regular basis as per the market, which needs participation of
the employees with supervisors and authorities.
Transformational leadership refers to the leadership in which leaders encourage, motivate
and inspire to create and innovate change that will help to shape and grow the success of the
company. Pharmacy2u also encourages the employees to innovate and shape change that will
help in growth of the organisation (Johnson, 2017).
Pharmaceutical industry evolve with time for the purpose of customer satisfaction. With
the change in technology there are number of things that are being changed in pharmacy2u.
Employees of the organisation are to be made aware of new technology. Pharmacy2u needs to
train the employees for the latest technology which has been introduced by pharmacy2u.
Employees are to be trained and the importance of the new technology are to be taught by
the pharmacy2u to the employees. Supervisors must brief the workers about the new
technologies advantages so that they can work wisely (Antonakis and et.al., 2017).
Extra benefits can be given by pharmacy2u for the employees motivation. Incentives can
be introduced on efficiently working. As with the use of technology work is also being reduced
which results in more production in efficient cost.
When a planned change intervention is being introduced , built on democratic and
humanistic values, this leads to improve organisational effectiveness and employee well-being.
To change behaviour through unstructured group interaction, training groups could be seeked.
For a medium size industry like pharmacy2u changes are the most important part for the
betterment of the organisation, as with the changes the company grows its assets and lowers its
liabilities. The approach which is most successful in accomplishing successful and long lasting
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change in the pharmacy2u is using a best collaborative approach while working with the
members of the pharmacy2u to implement the changes. In order to implement a change,
pharmacy2u has to guide individually to employees for the efficient use of technological
equipments. Coaching is to provided by there supervisors, delegation is a good alternative in
pharmacy2u, morale boosting by the team leaders, motivation and mentoring is done with the
changes taking place in pharmacy2u. For guiding the employees in a group conflict
management sessions are being organised, group facilitation can be done for motivation,
self directed work teams are being formed for self confidence, large scale interventions
and team building can take place for this purpose (Priest and et.al., 2017). When there is a
change in the technology, the need of employees may be decreased as when the most of the work
is being done by the machines itself, and for operating the machine skilled staff is being required,
in that case pharmacy2u have two options to add a new skilled staff or to train the existing staff.
Pharmacy2u should move with training the existing staff as the staff is being honest and trustful
while we don't know how the upcoming staff will perform as, so existing staff should be
preferred first.
So for pharmacy2u leadership approach towards all the employees must be positive.
CONCLUSION
By above report is being conclude that for accomplishing the organizational goal, the company
must realize the market and the demand of the market and after knowing the market and
perceptive of the market,the primary factor which bear upon the company 's growth is
employees' work,and leadership is answerable to make sure that employees are doing their work
decently and did not have any issues related to the project or the goal. Knowing the market as
well as the leadership quality plays a crucial role for the growth of the organization. This report
also concluded that internal as well as external drivers through the pestal analysis as well as
measure to minimize the effect on the organizational behavior. here we also studies the various
change in the technological capabilities as well equipment for an organizational strategies.
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REFERENCES
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Johnson, C.E.. 2017. Meeting the ethical challenges of leadership: Casting light or shadow.
Sage Publications.
Klenke, K.. 2016. Qualitative research in the study of leadership. Emerald Group Publishing
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Martin and et.al., 2017. Outdoor leadership. Human Kinetics.
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Online
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