Leading Change in Organizations: Strategies and Policies

This assignment explores the concept of leading change in organizations, highlighting the importance of adopting change as per situation demand. It emphasizes the need for leaders to adopt suitable strategies and policies to minimize negative impact on organizational behavior. The document references various books, journals, and online sources to provide a comprehensive understanding of leading change.

UNDERSTANDING
AND LEADING
CHANGE

Table of Contents
INTRODUC TION .........................................................................................................................4
TASK 1............................................................................................................................................4
P1Comparision of different organisational examples where there has been an impact of
change on an organisation’s strategy and operations.............................................................4
P2Evaluation of the ways in which internal and external drivers of change affect leadership,
team and individual behaviours within an organisation. .......................................................6
P3Evaluation of the measures that can be taken to minimise negative impacts of change on
organisational behaviour. ......................................................................................................8
TASK 2..........................................................................................................................................10
P4Explaination about the different barriers for change and determine how they influence
leadership decision making in a given organisational context.............................................10
TASK 3..........................................................................................................................................12
P5Different leadership approaches to dealing with change in a range of organisational
contexts.................................................................................................................................12
Covered in PPT.....................................................................................................................12
CONCLUSIONS............................................................................................................................12
AREFERENCES............................................................................................................................13

INTRODUCTION
Its necessary to timely change the old routine of doing business. To implement the
changes in the organisation, its very important for the company to understand the leading
changes. Understanding and leading changes prepare the people in advance the ways of meeting
problems as well as the initiatives are required to formed while implementing changes. The
changes can impact the organisation negatively as well as positively. Changes are very essential
for workforce so as to enhance employee skills and abilities which will help them accomplishing
the organizational aims and objectives. The organization which is being taken into consideration
is Zaggora which is a British based retail company and is termed to be medium sized
organization(Broadbent and Brady, 2013). In addition to this it is specialised in products like
clothing, sports wear and sports equipment and was founded in 2011. Moreover this report is
divided into two parts on report basis and on presentation basis. This assignment gives brief
about affect of changes on leadership, team and individual behaviours along with the measures
which can be used to minimise the negative impacts of changes in organization. Additionally
different barriers for change and their influence upon different aspects of organization is also
specified in this file. Presentation is being made on different leadership approaches so as to deal
with changes from the organizational context is being provided and decision-making is also get
effected by the changes which are going to be implemented.
TASK 1
P1Comparision of different organisational examples where there has been an impact of change
on an organisation’s strategy and operations.
Change are essential to be implemented in the organisation. The changes which are
implemented by the companies are according to the customer concern (Brown, 2012). the
changes help the company indirectly improving the overall productivity and profitability.
Changes also help the company in achieving the competitive advantage in the marketplace. The
change that both the companies ( Zaggora and Start fitness) have taken to improve the sport
equipment quality after which the health of the sportsman are maintained. This change is taken
because now a days customers are more concern for the safety while using sport equipments.

Change Zaggora Start Fitness
Strategies The strategies which Zaggora adopt
to implement the changes in the
organisation. As, they want improve
the quality of equipment & make
them more safe for the sport person
(Jones, and Harris, 2014). The
company is going to use the
promotional and pricing strategy to
make their customer aware about the
changes in the organisation.
Promotional strategy:- In this
strategies are formed to promote the
changes which comes wants to
implement. The strategies are:
 Traditional Advertising:- In
this company use the ways to
promotes its new & safe
equipments through
magazines, radio, newspaper
or by using television.
 Personal Selling:- In this
executer is directly involve in
selling the product to its
customer.
Pricing strategies:- In this prices are
set according to the demand of the
product.
 Market penetration:- In this
products are offered at a
lower price to its buyer as
Start fitness is a sport retailer and
they their own website as well. They
use different promotional as well as
pricing strategy from the Zaggora.
Promotional strategies:- The
promotional strategy are formed to
attract the customer in way that are
going to buy that product only. The
promotional strategies are:
 Social media marketing:- The
company sells its product
online as well, that why they
use the social media
marketing. In this they use the
Facebook, Instagram and other
media to make their aware
about the change need to be
implemented.
 Direct mail:- They mail their
customer whether it is email or
direct mail. These are also use
when company wants to save
their money as well as the
time.
Pricing strategy:- Through this
strategy company get to know that
what amount of profit they are about
to generate.
 Economy pricing:- In this
customer accept the change the

they modified the product &
product is offered in the in
the same market.
 Psychology Pricing:- In this
prices are set to encourage
customer in respond to their
emotional level rather than
logical one.
prices are minimal and the
company is where is offering
discounts.
 Price skimming:- First set the
price and after sometime lower
down the prices.
Operational The company adopt the different
operational style while implementing
in the company. If they lower down
the operational cost, then it will easy
for company to implement the
changes.
The operational style which start
fitness use is totally different from the
Zaggora. As, the fully impact of
changes are on operations. They don't
lower down the cost but they increase
the productivity and for this company
train their employee in a productive
manner.
P2Evaluation of the ways in which internal and external drivers of change affect leadership, team
and individual behaviours within an organisation.
Leadership is an techniques through which the leader guide, motivate and influence their
team member to perform their respective task in effective as well as efficient manner after which
the productivity and profitability of a organization will increase. There are several internal and
external drivers which affect leadership, team and individual behaviours of Zaggora company are
specified below(Kendall, 2012):
Internal drivers: Its refers to the process in which drivers are impact the organisation
within. The leadership, team and individual behaviour effects by internal drive. The internal
drive is measured through the SWOT analysis in the company. These SWOT analysis will help
the company to take major changes as well as the ways to implement those changes in the
organisation.

Strength
 The company have a strong customer
by which the sale of the company is
increase.
 The sportswear are very comfortable.
 Strong online presence (Gnan, Hinna
and Scarozza, 2013). As they want to
enter online but the changes they want
to implement.
Weakness
 The growth is very slow as there is very
huge completion in the market.
 The company is required to operates
under low margin which declines its
profit in future.
 Some products prices are very high as
compare to their competitors.
Opportunity
 They want launch their product in the
global market as they planning to go
online as well.
 They follows the aggressive strategy to
reach to their customer.
Threat
 The hikes in prices of raw material is a
biggest threat for the company.
 May be the online quality is not match
with standards of other.
The internal driver easily effect the leadership style, the team efficiency and the
individual behaviour in the company. The Zaggora need to make in it consideration while
implementing any changes that the behaviour of individual is not get effected, to minimize this
company can provide the proper & appropriate training to its customer. To minimise the effect
on team, the members should be the part of changes and while considering their strength &
weakness after that only changes need to be implemented. The leaders need to the Swot before
planning for any changes by which productivity & profitability is not going to be effected.
External drivers: The factors which effect outside from the organisation. The
organisation faced threats from the outside, the changes are get effected by the PESTLE (Kotter,
2012). to control the effect the PESTLE analysis is required to done. The PESTLE analysis are :
 Political factor:- It includes the factors instability & stability in government, rules and
regulation of government etc. The company is required take these factor in consideration
to implement the changes in the organisation. The Zaggora ledership style, team &

individual behaviour get effected if the polices of government get change (Lawrence,
2015). Then, its became mandatory for the organisation to changes rules as well.
 Economical factor:- The factors like foreign trade policy, interest rates, other polices by
which organisation get effected. If the changes are taken according to the current foreign
trade policy and in between policy changed then this will holy impact the implementation
of change. The leadership style, team and individual behaviour will also get effected by
this.
 Social factor:- This includes that the age difference of a customer, their taste &
preferences, attitude towards the product. The company should always consider the
customer concern, taste & preferences while implementing any changes in the
organisation otherwise, the leadership style, team and the individual behaviour get
effected as work is not according to the customer.
 Technological factor:- The advance technology & techniques of production introduce
very time. Its essential for the company to implement the changes according to the new
technologies. Then only customer will adapt the changes and the leaders should take the
decision according to the new scenario and the team as well as individuals should get the
appropriate training after which there is not going to get effected.
 Environmental factors:- Company should always consider their main concern towards
the environment.
 Legal factors:- It includes the all the legation the company is required to follow. If they
don't follow the laws & regulation then they might face problem while implementing the
changes in the organisation.
P3Evaluation of the measures that can be taken to minimise negative impacts of change on
organisational behaviour.
The measures which the Zaggora company must take into consideration in order to
minimize the negative impact of change on organizational behaviour are specified below(Miller
and et. al., 2013):
 Provide appropriate training:- The company have to provide the proper training to its
employee for implementation of changes. If employees are aware about the aware the
new technologies and the ways of doing work then productivity as well as profitability
done get effected. If company wants minimize the negative impact upon they customer

they should provide the appropriate training to them which will help company to make
their employees retained & changes can't impact negatively towards the organisational
behaviour. Training makes the employee for confident and motivated to do the work or
accept the changes that are required to be implemented (Ryan, L., 2013). This will
increase their interest, skills and knowledge in the organisation towards the work by
which organisational behaviour is not impacted negatively.
 Performance appraisal:- The performance of an employees need to evaluated on regular
basis which motivates them to do the work more efficiently and effectively. It is
important to evaluate the employee as well as they are required to be appraise them
timely which help the organisation in reducing the negative upon the organisation
behaviour. If employee is going good according to the plan & objectives are to be
achieved then changes are not going to effect the behaviour of organisation negatively.
Moreover, Zaggora company takes into consideration PDCA model so as to overcome
the negative impact on an organization and it is explained below:
PDCA Model: This model come up with fore essential steps i.e. plan, do, check and act.
As these four step are termed to be essential as it will helps the manger of Zaggora company to
determine the different issues of changes (Tang, Lu and Hallinger, 2014). This will help the to
properly plan the changes that are required to be implemented. PCDA Model are:-
 Planning:- In this step manager of Zaggora, plan the changes that are need to be
implemented effectively. The leader also determines and identify the issues
because of which the changes are difficult to plan. As, companies want to make
the product more safe for the sportsman then accurate planning is must.
 Do:- In this step, managers of Zaggora implements the plan according the
mapping. In this company is going to start the production according to the
changes they want to implement.
 Check:- In this step manager of Zaggora, monitor timely that whatever changes
they want in the organisation need to be according to the plan. In plan standards
are also set by which company is required to implement the changes in the
organisation.

 Act:- This is the last step where the manger of Zaggora manager need address the
suggestion and ideas if anything is not according to the set rules and plan. It is
very important for the organisation to make changes in between the
implementation. Otherwise, organisation are not be able change if they have
completed.
TASK 2
P4Explaination about the different barriers for change and determine how they influence
leadership decision making in a given organisational context
Its very important to bring the changes in the organisation according to the time and
customer demand. Every changes comes up with the barrier whether it is internal barrier or
external barrier. If barriers are internal then its related to the employee that they are not accepting
the changes and they don't want to implement those changes in the organisation (Wellman,
Jeffries and Hagan, 2016). External barriers are government, technology or environment. The
Zaggora need to consider all those barrier and make a plan in advance of way to overcome those
barrier while implementing the changes. The barrier are:-
 Technological barriers:- The advance technology is the biggest barrier while
implementing or planning any changes in the organisation. The Zaggora wants make the
Illustration 1: What is PDCA
Source 1:(PCDA. 2019)

equipments more safe by which health of the customer don't get effected. The company
is required to use new & advance techniques. To adopt those techniques company need
the funds and after that make their employee understand the technology. The company is
required to provide the appropriate training to its employee related to the technology.
Otherwise, employees are not been able to implement the change properly. The employee
need to be get use to of technologies which they want to use while implementing
changes. If technology change between the implementation then leaders decision making
also get effected and these factors influence the decision making of the leaders.
 Laws of the government:- If the government rules and regulation change in between the
implementation of changes in the organisation then Zaggora leaders decision making get
effected and the organisation need to do the required changes. Government policies are
biggest barrier for the company to make the changes in the organisation. Sometimes,
these barriers don't allow the company to easily implement the changes.
Force field model:- The same factors are in favour for the changes and few factors are
in against of changes. The company Zaggora is required to identifies the factors which are in
favour or factors which are in against after which the implementation became smooth for the
company.
Factors are in favour for change:- These factors want that company need to bring change
according to the customer concern as Zaggora bring the change in there equipments. The
favourable factors are:-
 Market demand:- Its a biggest factor that always want that organisation should bring
changes but the changes need to be according to the customer need & wants. Whatever
changes company brings if they are according to customer then they are in favour. The
changes always take place according to the demand as well.
 Improved production speed:- If they bring changes in the organisation then organisational
speed of the production will be improved. If they use the new technology and the
techniques in the organisation then it became very easy for them increase the speed of the
production.
Forces are against the changes:- These are the forces which are against the changes and
they don't want that changes should be implemented. The unfavourable factors are:-

 Staff fear of technology:- If any change is going to be implemented then company will
adopt the advance technology. If employees are not aware about the the technology then
its very difficult for them to implement the change in the organisation.
 Cost:- To make equipments more safe then the advance technology is going to be use
which increase the production cost sometimes. This factor are in against of changes that
are going to be implemented.
TASK 3
P5Different leadership approaches to dealing with change in a range of organisational contexts.
Covered in PPT

CONCLUSIONS
From the above mentioned report it can be concluded that to adopt changing situation,
challenges is very much essential for every organisation so as to develop and achieve growth in
the marketplace. Changes can take place in any form like change in technology, political factor,
social, economical etc. Thus, all such changes have impact upon leadership, team and on
individual performance. Zaggora and Start fitness both the company changes policies and
strategies as per the changes taking place so as to improve overall profitability and productivity
of an organization. In addition to this there are several internal and external drivers which forces

company to adopt change. Thus, company should adopt change as per the situation demand so as
to minimize the negative impact upon organizational behaviour. Therefore in order to overcome
such negative effect leader of an organization must adopt suitable strategies and policies so as to

CONCLUSIONS
From the above mentioned report it can be concluded that to adopt changing situation,
challenges is very much essential for every organisation so as to develop and achieve growth in
the marketplace. Changes can take place in any form like change in technology, political factor,
social, economical etc. Thus, all such changes have impact upon leadership, team and on
individual performance. Zaggora and Start fitness both the company changes policies and
strategies as per the changes taking place so as to improve overall profitability and productivity
of an organization. In addition to this there are several internal and external drivers which forces
company to adopt change. Thus, company should adopt change as per the situation demand so as
to minimize the negative impact upon organizational behaviour. Therefore in order to overcome
such negative effect leader of an organization must adopt suitable strategies and policies so as to
run business smoothly.