TASK 14 P1 Comparative Study of the Impact of Change on Organisational Behaviour

UNDERSTANDING
AND LEADING
CHANGE

Table of Contents
INTRODUC TION .........................................................................................................................4
TASK 1............................................................................................................................................4
P1Comparision of different organisational examples where there has been an impact of
change on an organisation’s strategy and operations.............................................................4
P2Evaluation of the ways in which internal and external drivers of change affect leadership,
team and individual behaviours within an organisation. .......................................................6
P3Evaluation of the measures that can be taken to minimise negative impacts of change on
organisational behaviour. ......................................................................................................8
TASK 2..........................................................................................................................................10
P4Explaination about the different barriers for change and determine how they influence
leadership decision making in a given organisational context.............................................10
TASK 3..........................................................................................................................................12
P5Different leadership approaches to dealing with change in a range of organisational
contexts.................................................................................................................................12
Covered in PPT.....................................................................................................................12
CONCLUSIONS............................................................................................................................12
AREFERENCES............................................................................................................................13

INTRODUCTION
Its necessary to timely change the old routine of doing business. To implement the
changes in the organisation, its very important for the company to understand the leading
changes. Understanding and leading changes prepare the people in advance the ways of meeting
problems as well as the initiatives are required to formed while implementing changes. The
changes can impact the organisation negatively as well as positively. Changes are very essential
for workforce so as to enhance employee skills and abilities which will help them accomplishing
the organizational aims and objectives. The organization which is being taken into consideration
is Zaggora which is a British based retail company and is termed to be medium sized
organization(Broadbent and Brady, 2013). In addition to this it is specialised in products like
clothing, sports wear and sports equipment and was founded in 2011. Moreover this report is
divided into two parts on report basis and on presentation basis. This assignment gives brief
about affect of changes on leadership, team and individual behaviours along with the measures
which can be used to minimise the negative impacts of changes in organization. Additionally
different barriers for change and their influence upon different aspects of organization is also
specified in this file. Presentation is being made on different leadership approaches so as to deal
with changes from the organizational context is being provided and decision-making is also get
effected by the changes which are going to be implemented.
TASK 1
P1Comparision of different organisational examples where there has been an impact of change
on an organisation’s strategy and operations.
Change are essential to be implemented in the organisation. The changes which are
implemented by the companies are according to the customer concern (Brown, 2012). the
changes help the company indirectly improving the overall productivity and profitability.
Changes also help the company in achieving the competitive advantage in the marketplace. The
change that both the companies ( Zaggora and Start fitness) have taken to improve the sport
equipment quality after which the health of the sportsman are maintained. This change is taken
because now a days customers are more concern for the safety while using sport equipments.

Change Zaggora Start Fitness
Strategies The strategies which Zaggora adopt
to implement the changes in the
organisation. As, they want improve
the quality of equipment & make
them more safe for the sport person
(Jones, and Harris, 2014). The
company is going to use the
promotional and pricing strategy to
make their customer aware about the
changes in the organisation.
Promotional strategy:- In this
strategies are formed to promote the
changes which comes wants to
implement. The strategies are:
 Traditional Advertising:- In
this company use the ways to
promotes its new & safe
equipments through
magazines, radio, newspaper
or by using television.
 Personal Selling:- In this
executer is directly involve in
selling the product to its
customer.
Pricing strategies:- In this prices are
set according to the demand of the
product.
 Market penetration:- In this
products are offered at a
lower price to its buyer as
Start fitness is a sport retailer and
they their own website as well. They
use different promotional as well as
pricing strategy from the Zaggora.
Promotional strategies:- The
promotional strategy are formed to
attract the customer in way that are
going to buy that product only. The
promotional strategies are:
 Social media marketing:- The
company sells its product
online as well, that why they
use the social media
marketing. In this they use the
Facebook, Instagram and other
media to make their aware
about the change need to be
implemented.
 Direct mail:- They mail their
customer whether it is email or
direct mail. These are also use
when company wants to save
their money as well as the
time.
Pricing strategy:- Through this
strategy company get to know that
what amount of profit they are about
to generate.
 Economy pricing:- In this
customer accept the change the