Understanding and Leading Change in Business : Report
Added on 2020-06-04
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Understanding andLeading Change
Table of ContentsINTRODUCTION...........................................................................................................................3TASK1 ............................................................................................................................................3P1 Impact of change on an organisation’s strategy and operations............................................3P2. Impact of internal and external drivers of change on leadership, team and individualbehaviour.....................................................................................................................................5P3 Measures regarding minimising the negative impact of change ...........................................8TASK 2............................................................................................................................................9P4 Different barriers for change and determine how they influence leadership decision-making.....................................................................................................................................................9TASK 3..........................................................................................................................................10P5 Contribution of different leadership approaches regarding organisational change.............10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTION`Change refers to transformation of a function, practice or anything from its past stage tosomething better in its present state. In this present era of dynamic environment it becomespivotal for an organization to introduce, accept and manage changes in reference to changingmarket scenario. Thus in context of an organization change leads to modification or introductionin process, organization structure, system or in job roles impact of which can be both negative aswell as positive. Thus, it becomes crucially significant fore a comp nay to implement strategiesthat can effectively implement, control and support people to adapt to change (Al-Haddad andKotnour, 2015). Adidas and Nike are the two leading sports goods industries managing their operationsworldwide.The project undertaken will give a brief about how these companies are impacted bychange, how internal and external environment affects leadership, team and employeesbehaviour. Moreover synopsis about barriers to change and various measures to be adopted toreduce negative impact of it will be given. TASK1 P1 Impact of change on an organisation’s strategy and operationsChange refers to alteration in a firm's procedure, structure, policies , tools and techniquesof an organization in order to cope up with new emerging competencies be it to be morecompetitive, customer oriented or more efficient so as to be ahead of business rivals and bemarket leader. Changes can be introduced both internally and externally to enhance the efficiencyand performance of a firm. Internal drives of changes involves alteration in organisation culture,technology capacity , management of various department etc. (Brown, 2012). External drives ofchange are because of political condition, social, technological, economical, environmental etc. Nike and Adidas are the two market leaders over the decades has become synonym forsports industry. Both these companies initially started off as athletic footwear and sportswearmanufacturers. But with the span of time and due dynamic environment full of heavycompetition and with frequently changing customers need and aspirations they recognizeopportunities in diversifying its operations by focusing on both product attributes and brandvalues than merely on sportswear and equipments Adopting themselves and their business
operations with emerging changes has lead both these companies to be world's leading brands intheir industry. Nike: It is an American multinational company which is engaged in designing andmanufacturing of footwear, apparel, equipment, accessories etc. More than 44000 employees areworking to deliver their products effectively to end customers. In 2017, brand value of Nike iscalculated as $ 29.6 billion. It is one of the largest supplier and manufacturer of sports equipmentin world. Adidas: Adidas is the 2nd largest multinational brand deali8ng in designing andmanufacturing of shoes, clothings and accessories. It was established in 1924 in Germany andis considered as one of the biggest sportswear manufacturer in Europe with a revenue of around €19.29 billion as observed in 2016 (Doppelt, 2017) .Nike and Adidas both are successfully running their operations all across the globe whichis the indicator that there are various external factors that have an impact on their businessoperations. Although both companies ahead strong internal operations base which is a majorreason behind managing change successfully. Mentioned below are the comparison between thestrategies that both these companies follow to tackle change and to remain competitive : StrategiesNIKEADIDASMarketing strategies Nike acquiring 18th positionaccording to top 100 GlobalBrand Report 2017, is the oneof the leading designer andsupplier of sportswearworldwide. Both female andmale between age group 18 to35 years old and the footballplayers forms the targetaudience of Nike. It hasdifferent advertising andpromotional activities for menand women and Gen YAdidas forms one of theleading competitor of Adidasas its market share hastremendously increased by11% according to NPDdata,2017. Adidas was able toocater the needs of more than50% of UK populationcomprising target audiencebetween 18 to 30 years andsports such as handball, rugbyand volleyball. By usingvarious promotional stargates
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