Leadership Styles and Change Management

This assignment analyzes different leadership styles, focusing on Transactional and Transformational leadership. It examines how these styles influence organizational change within a company context. The assignment also delves into Lewin's three-stage Change Management Model (Unfreeze, Change, Re-Freeze) and emphasizes the importance of adaptation to change for business success.

UNDERSTANDING AND LEADING
CHANGE

Contents
INTRODUCTION ...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
P1 Impact of change on organization’s strategy and operation ..............................................................3
TASK 2..........................................................................................................................................................5
P2 Evaluate the impact of various drivers of change on organizational behaviour .................................5
P3 Measures undertake to minimize the impact of change on organizational behaviour.......................7
TASK 3 .........................................................................................................................................................7
P4 Explain different barriers of change and how they influence decision making of leader ...................7
TASK 5......................................................................................................................................................8
P5 Different style of leadership towards a change initiative ...................................................................8
CONCLUSION ............................................................................................................................................10
REFERENCES..............................................................................................................................................11

INTRODUCTION
Change is a procedure which is fundamental for each organization with a specific end
goal to develop and grow in competitive market. Surroundings of business is dynamic and it
exceptionally impact the operation and activities of firm. Therefore, companies need to embrace
changes on constant basis keeping in mind the end goal can be attain in an effective and efficient
manner (Aslan and Reigeluth, 2013). This helps with achieving targets and destinations in
successful way. Change is essential for associations for investigating openings and fulfilling
needs of clients. Without changes business lose its competency and neglect to satisfy necessities
of their steadfast client base. The chosen entities for this report is Axis and Conrad Electronics
that are both UK based electronic company. The report covers various measures undertake by
business in order to reduce the negative impact of change, barriers of change and its impact of
organizational activities and different leadership approaches.
TASK 1
P1 Impact of change on organization’s strategy and operation
Organizational change refers to the procedure identified with looking into and adjusting
business procedures and administration structures. In it, firms experiencing a change or undergo
transformation. It happens when techniques of business or real areas of organization are adjusted.
It is the procedure went for helping workforce to comprehend, submit, receive and grasp changes
in existing business environment. Recognition and position of workers straightforwardly impact
the primary concern (Clarke and Persaud, 2011). Threatening judgments identified with taken
choices can spread rapidly all through the association as workforce talk. It adversely impacts the
assurance and influences efficiency. In spite of the fact that it can be trying to adjust
observations, these progressions can be accomplishing through ingenuity. Managers of little
ventures ought to effectively take activities to change the convictions of confused representatives
with the goal that workforce comprehend the purposes for association's activities.
Positive impact of change:

• Increase in confidence level of workers
• Provide competitive edge to firm over its rivals
• Provide development and supportability to firm.
• Creates dynamic environment inside association.
Negative impact of change:
• Lack of support
• Employee opposition.
• Results in high costs.
• Inability to deal with change may let down confidence of representatives.
Types of Organizational change:
Organization wide change: It is a large scale change that impact the general organization
structure. This tends to involve rebuilding, resizing of any shape or cooperation. It is essentially a
stage to change nature of association (Doppelt, 2017).
Transformation change: It is vital for associations to consistently look at its hidden
systems. A firm ought to be in contact with surroundings around them. It includes understanding
social atmospheres, social patterns, educated up on headways identified with innovation.
Personnel change: It happens when firm experiences mass cutbacks or enlisting. This
obliges a move in hierarchical procedures and culture.

Unplanned change: Amid st arranged procedures and unlimited information
investigation, a firm can experience different impromptu changes. Now and then, uncommon at
that point arranged one. These progressions may have presented in impromptu path because of
modifications in statistic organization.
Change in Axis Electronics:
The company experience strategical and innovative changes. In existing aggressive
market, the procedures of organization spotlights to focus on the clients of each wage portion.
They are not focusing on premium part but rather now, they modify procedure and accentuate on
this portion of clients. They additionally center and move towards extension of business in
unmistakable parts of the world. They open their outlets in those nations which are creating as
they know about sloppy market potential.
As far as mechanical changes, organization has faith in making utilization of high
innovation hardware keeping in mind the end goal to make espresso. It is a critical piece of
activities of association. Right now, firm spotlight on refreshing its advanced stage. Selection of
this innovation isn't considered in long haul design of the firm prior. Be that as it may, now, as a
result of quick changes in innovation, advanced stage is utilized by them for advancing their
products and brand name.
Change in Conrad Electronics:
As of late, on account of Brexit, extraordinary changes are made which impact
methodologies, tasks and development of Conrad. One other factor that power the endeavor to
make modifications in working in addition in national living compensation. The organization
known for its extension but since of leaving of European association the matter of Conrad is
profoundly affected and uphold them to change their technique (Fullan, 2014). Different laws
and directions should be trailed by the organization in forthcoming time.
Different legitimate inconveniences are looked by them in opening stores in other
European nations because of Brexit. They outline techniques and strategies that significantly
center around extension internationally. These systems help them in adapting up to changes and
advancing their items in advertise. Increment in least wages likewise impact working of
business. It impacts in negative way and influences productivity of the endeavor.

Comparison of two organizations
Strategies Axis Electronics Conrad Electronics
Marketing strategies Different communication channels are
used by company to carry out the
promotion of its services. Email
marketing which is a primary way to
connect with customers is use by
company. This is known as one of the
effective strategy of marketing as this
provide an opportunity to connect with
target customers with in an effective
manner.
Relationship marketing strategy
is utilize by Conrad strategy, in
this company focus to create
and develop good relations with
suppliers and its customers.
This is one of the most effective
strategy of marketing as this
help in sustain customers for
long time period and support in
maintain its market share.
Pricing strategies Company use value based pricing
strategy in order to get their
satisfaction. Under this pricing
strategy company determine the price
of its products and services by
examine the perceived value. It helps
company in serve more number of
customers which leads to increase the
profits of organization.
On the other hand, Conrad
electronics use competitive
pricing, in which organization
set the prices of its products
based on the prices by its
competitor for similar goods
and services. One of the main
feature of this pricing strategy is
that it help in sustain in market
for long run but at the same
time negatively impact on its
profits due to high competition
in market.
TASK 2
P2 Evaluate the impact of various drivers of change on organizational behaviour
Change drivers put immense effect on conduct and behaviour of individual as well as
groups. It additionally impacts the choices of pioneers or directors (Fyke and Buzzanell, 2013).
These progressions may be impacted in negative or positive way. Some significant drivers of
progress that influence administration and conduct of people are characterize as takes after:
Customer led drivers: Customers are critical for each business association as they
profoundly contribute in its development and achievement. They are the person who have basic
influence in expanding benefit of big business. There is an immediate connection between client

inclinations and benefits of organization. Along these lines, it is fundamental for the manager of
Axis and Conrad electronic to consider this factor with a specific end goal to decide client
inclinations create reasonable methodologies appropriately.
Technology led drivers: Technology is an imperative factor that must be considered by
the leaders of each company. It is the component which helps with giving upper hand to the firm
finished its rivals. Innovative changes impact working and activities of organization. Any change
in innovation likewise impact choices of pioneers. Use of most recent and enhanced innovation
gives preferences to both the organizations. It encourages them in controlling great quality items
and administrations to its buyers. Keeping in mind the end goal to guarantee better results, this
change driver is fundamentally being trailed by the directors of Axis and Conrad electronics.
Competitors led drivers: They impacts on incomes of the business undertaking. In
focused market, numerous contenders are existing that impact offers of Axis and Conrad
electronics. Managers needs to keep in see their rivals as their systems impact working and
activities of big business. In this way, it is important for the chairmen to outline systems by
keeping in see their rivals with a specific end goal to beat them and lead the market.
Capital led drivers: Investors are considered as an important part of business as they
impact association's execution. As much as the financial specialists, as much the execution will
make strides. Capital is extremely vital asset as without it business can't run. Adequate measure
of assets is required for smooth activities of business so; it is fundamental for the administration
to think about this change driver and keep up enough subsidizes so as to get achievement in the
market and enhance execution standard.
Government led drivers: These incorporates different laws and directions that effects on
exercises of business. Companies need to follow all approaches and laws that are made by
government and plan their techniques and strategies as per that (Gupta, 2011). This helps the
organization in effectively adapt up to changes and works effectively in the market.
Competitors led drivers: They impacts on incomes of the business undertaking. In
focused market, numerous contenders are existing that impact offers of Axis and Conrad

electronics. Managers needs to keep in see their rivals as their systems impact working and
activities of big business. In this way, it is important for the chairmen to outline systems by
keeping in see their rivals with a specific end goal to beat them and lead the market.
Capital led drivers: Investors are considered as an important part of business as they
impact association's execution. As much as the financial specialists, as much the execution will
make strides. Capital is extremely vital asset as without it business can't run. Adequate measure
of assets is required for smooth activities of business so; it is fundamental for the administration
to think about this change driver and keep up enough subsidizes so as to get achievement in the
market and enhance execution standard (Hrebiniak, 2013).
Government led drivers: These incorporates different laws and directions that effects on
exercises of business. Companies need to follow all approaches and laws that are made by
government and plan their techniques and strategies as per that. This helps the organization in
effectively adapt up to changes and works effectively in the market.
Some others drivers of that also possess an impact on overall functioning and operation
of a company are discussed below:
Assets or Resources: with a specific end goal to guarantee appropriate working, it is
fundamental for the business worry to have enough assets. It helps Axis and Conrad electronics
in legitimate working of business. Cost of tasks can be decreasing if assets are ideally used.
Capabilities: Capabilities of an association can be characterized by its labor or
manpower. They are the significant quality of firm. Competent workforce helps in acquiring
advancement the organization. This will improve execution and in addition benefit of the firm.
Advancement is advanced by the capacity of firm to make openings.
In addition to that, there are few instruments and systems are useful in evaluating those
components.
PEST Analysis is one of that that helps the directors in deciding the effect of different
factors on working of association. In comprise of:

Political: These incorporates approaches, charge rates, exchange confinements, political
steadiness, taxes and so on which impacts on activities of business. Primary needs to think about
these factors as these helps with giving more rights to workers and association.
Economical: It incorporates loan fees, financial development, collapse, swelling, and so
forth. These elements influence tasks of firm and choices of pioneers.
Social: Age dispersion, social angles, populace development rate, vocation mentalities
and so forth are incorporated into it. High patterns in these elements impact requests for referred
firm and the manner by which firm works (Keppel and et. al., 2012).
Technological: It includes different mechanical viewpoints, for example, automation,
rate of progress in innovation, innovative work action and so on. These helps Axis electronics in
recognizing hindrances to passage, and effects on outsourcing choices. Other than this,
mechanical movements would impact quality, costs and prompt advancement.
P3 Measures undertake to minimize the impact of change on organizational behavior
Embracing and overseeing change isn't a simple undertaking for any company. It is hard
to deal with these modifications and limit its negative effect as these are some of the time
destructive for firm. These progressions can be controlled by chairmen by utilizing or actualizing
different models and speculations (Malenfant, 2010). Utilization of these helps the supervisors in
taking reasonable activities keeping in mind the end goal to drop down unfriendly impact of
progress. A few speculations and in addition models are characterized as takes after:
Continuous Improvement Model: Administrators of Axis and Conrad electronics are
connected this model with a specific end goal to make upgrades in business forms and
additionally its activities on constant premise. Use of this model helps supervisors in diminishing
negative impact of modifications and in accomplishing objectives and focuses of the business
venture. It underlines on improving nature of products and let down waste. The model comprises

of a 4 stage cycle which directors should guarantee to follow with a specific end goal to execute
it in effective way.
PDCA cycle: This cycle encourages in improving overall and in addition execution of
the association. The 4 stages that are vital for the firm to be taken after are as per the following:
Plan: It is the first stage of this cycle in which manager determine opportunities and plan
for change or making modifications inside association.
Do: It is second step in which changes are executed by managers at small level. These
progressions are presented just for trial basis.
Check: Managers utilize information in order to identify whether results of alteration are
able to meet pre-defined business goals and objectives.
Act: If the consequence of change is effective then modifications are actualized by
manager are more on extensive scale and consistently evaluate the results yet in the event that
progressions didn't work, they start the cycle once more.
TASK 3
P4 Explain different barriers of change and how they influence decision making of leader
Force Field Analysis: It is a system that encourages manager in perceiving those
variables that are the real reason for change (Mukherjee and et. al., 2012). This approach sets up
a harmony between the variables that drive change and the parts the oppose change. It
encompasses 5 stages that are discussed below:
Stage 1: Proposal for change
In this, mangers set goals and perceive reason for change.
Stage 2: Determine change forces
There are a few powers that are exists in the surroundings of organizations. These are
outer and inside. Supervisors consider these powers in this progression.

Stage 3: Identify drive against change
In this progression, supervisors perceive those components that oppose firm to execute
modifications.
Stage 4: Assign sources
In this, these powers are evaluated under 1 to 5 scale and that factor is distinguished that put
tremendous effect on association's execution (Parsons and Cornett, 2011).
Stage 5: Analyze and apply
In this, investigation is done by chief and those powers are evaluated that effects on working of
business.
Boundaries to change and its effect on pioneer's choices:
Government: Changes in government laws and arrangements influences the working and
activities of organization. It goes about as an enormous obstruction for organization in receiving
change. These directions affect in roundabout way and impact choices of pioneers.
Complexity of Organization: It is additionally an obstruction in embracing change as
because of complexities in hierarchical structure and capacities, workforce can't adjust with
changes and go about as hindrance in executing change.
Lack of effective communication: Improper correspondence prompts mistaken
assumptions inside working environment and representatives can't get finish data that are being
imparted to them. Because of that progressions are not viably executed and impact choices of
pioneers.

TASK 5
P5 Different style of leadership towards a change initiative
In workplace different kinds of leadership style exist that advances inspiration among
representatives and accomplish business objective in a viable manner. The objective and culture
of the business ventures distinguishes which initiative style is fitting for them and their
workforce (Suchman, Sluyter and Williamson, 2011). A portion of the association offer various
initiative style inside their workplace, depend upon the need of an assignment to accomplish and
different departmental needs. Following are some common sort of leadership style:-
Laissez-Faire Leader: In this administration style, pioneers enable faculty to take choice.
Despite the fact that pioneer is as yet in charge of the choice that will made by their staff
individuals. Such kind of authority is regularly utilized when laborers can look at the
circumstance and recognize what is required to be done and how we will do it. This is reasonable
where pioneers totally put stock in their representatives and their choice (Frank, 2015).
Autocrat Leader: In this kind of initiative style, pioneers are the person who take all
choice regardless of minor or major without the assent of colleague. Under this, directors force
their power and will on representatives and power them to fill in according to their bearing as it
were. Additionally, none of the laborer can challenge the choice made by pioneer.
Participative Leader: They are the person who takes each and every choice with the
shared assent of all laborers. This advance solid workplace and inspiration among them. They
feel esteemed and critical which eventually lead them to remain with the association for longer
span. At the point when a business undertaking requires to roll out improvement inside the
workplace, these pioneers help faculty with the goal that they can acknowledge the adjustment in
a powerful way.
Transactional Leader: Under this, pioneers basically assess the execution of their
collaborator and based on that they give reward and discipline to them for their great and awful

execution. Directors with other colleagues set up pre-characterized objectives and influence staff
to consent to execute according to their bearing. On the off chance that objectives are
accomplishing inside the particular time span, chief gives prizes to their representatives, for
example, reward, paid occasions and so on. Be that as it may, if by one means or another they
can't meet the objective then administrator put them under preparing.
Transformation Leader: Under this administration style, abnormal state of
correspondence happens amongst administration and workers with the goal that they both can all
things considered achieve objective in a compelling and productive way. Supervisors inspire
work force and enhances their effectiveness and efficiency by means of high visibility and
communication.
The word "Change" can be characterized as the basic risk that for the most part keeps
running in each business independent of its age, size and industry. In the present situation, where
everything is changing so quickly and rapidly empowers our organizations also to adjust
according to the present change with a specific end goal to increase higher upper hand in the
market.. Association that handles change in a compelling way, will probably endeavor in the
market when contrasted with the person who may languish over its survival as they haven't
adjusted according to the change. Not just from the point of view of organizations, even the
request or taste of client is likewise evolving quickly. Each business concern knows about the
idea of "change management" (Suchman, Sluyter and Williamson, 2011).
Lewin's Change Management Model: It is comprising of three phases of change
management which are characterized below:
Unfreeze: This arrangements with setting up the organization so they can acknowledge
the way that change is basic for yielding better outcomes. Fundamentally at this stage, pioneers
discover the motivation behind why current method for doing exercises or things are not coming
about according to the desire. They likewise thought about the disadvantage of leaving methods.

Change: At this stage, individuals begins settling their possibility and see new ways and
strategies to get things done. The entire change doesn't occur without any forethought. So as to
make it fruitful, first individuals needs to distinguish how these change will go to profit them and
their organization (Thomas and et. al., 2013). Correspondence and Time are the two most vital
factor to changes happening effectively.
Re-Freeze: When changes will take the shape and representatives have begun grasped
the inventive or better approach for working, the organization is good to go to Re-Freeze. In
basic words, it implies association and their individuals have adjusted according to the change.
CONCLUSION
According to the above cases it can be presumed that with a specific end goal to increase
high aggressiveness level, each business association must experience change. It isn't fundamental
for organizations however it is likewise essential from an individual perspective too. It is vital for
each director to comprehend the requirement for change and after that actualize it in a powerful
way which at last prompts achieve business objective productively. Both outside and drivers
have effect on the whole activity and working of the organization. Consequently, chiefs need to
create restorative measures in order to limit or lessen the negative effect of these measures.

REFERENCES
Books and Journals