Understanding and Leading Change

This report covers comparison in which changes affects operations and strategy of an organisation. It also evaluates way by which internal and external changes has impact over team, leadership and individual behaviour of this organisation.

Understanding and
Leading Change

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1............................................................................................................................................3
1. Introduction to Drivers and Impact of Changes And Overview of Case Studies...............3
2. Internal and PEST Analysis for Golden and AFGA..........................................................5
3. Impact of Change to be Minimised and Application of Models........................................8
PART 2............................................................................................................................................9
1. Introduction To Golden Wonder........................................................................................9
2. Application of Force Field Analysis...................................................................................9
3. Explanation of Barriers to Change...................................................................................10
4. Accomplishment of Change and Comment on Success...................................................11
5. Advantages and Disadvantages of Different Leadership Approaches Dealing with Changes
..............................................................................................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Change can be defined as a procedure that lead to things, practices and functions that
become different from conditions in the past. In order to face the dynamic nature environment
and for tackling with the changes existing, it has become essential for an organisation to bring
changes in its operations (Bastin, 2019). This report is based upon an enterprise named Golden
Wonder is a British based organisation that manufactures and produces snack foods like notably
crisps. This report covers comparison in which changes affects operations and strategy of an
organisation. It also evaluates way by which internal and external changes has impact over team,
leadership and individual behaviour of this organisation. It also includes evaluation of measures
which can be utilised to minimise negative affect of changes over the organisational behaviour.
Influence of various barriers upon leadership decision making of Golden Wonder and various
leadership approaches for dealing with changes are also given in this report.
PART 1
1. Introduction to Drivers and Impact of Changes And Overview of Case Studies
Organisational change can be defined as such alterations and modifications that are made
to operations and processes of an enterprise for the purpose of satisfying customer needs for
meeting current conditions and trends. It has significant impact upon operations and strategies of
an enterprise. For understanding impact of such changes, two organisations are given which area
affected by these changes-
Golden Wonder AGFA
Overview
Golden Wonder is a British based
manufacturing organisation that deals with
snack food. Due to changes taking place in
market place, this enterprise has used various
Overview
AGFA is a German based multinational
organisation which manufactures, developed
and distributes digital imaging systems and
products and IT solutions. For coping with

strategies for the extension of growth phase of
its product life cycle (A Golden Wonder case
study, 2019).
technical changes, this enterprise keeps on
updating its services in order to face the
competitive market (AGFA case study, 2019).
Need for Changes
Due to growth in technology and innovation, it
has become important for Golden Wonder to
keep on innovating its products so that it can
stay in market for long period of time. It has
become mandatory for this enterprise to
innovate new products for the purpose of
enhancing sales and revenue.
Need for Changes
Increased technology and innovation has
affected AGFA to a large extent. Being an IT
organisation, it becomes important for it to
bring innovative ideas in its services. It is done
for the purpose to provide better innovative
products to its customers which will enhance its
overall profitability (Curran and
Hesmondhalgh, 2019).
Impact upon Strategies
In order to cope with technical changes,
Golden Wonder is using product development
and modifications strategy by keep innovating
new products in a target market. It is making
changes in its processes by introducing Oxo,
which first ready salted and flavoured chips.
Due to increase in number of health conscious
customers, this enterprise has developed
Golden Lights, a low fat potato snack for the
purpose of enhancing its market share and
profitability.
Impact upon Strategies
For facing these technical changes, this
organisation is using digital imaging for
providing better services to its customers. It is
also utilising latest technology such as
Analogue images, photographic market place,
etc. Recently this organisation has developed a
software package named MUSICA (Multi scale
Image Contrast Amplification) that enables
radiologist for manipulating X-ray images in
different ways.
Impact upon Operations
The technical changes has large impact upon
the business operations of this enterprise. In
order to cope with these changes, it has
indulge itself in market research for
identifying the current wants and preferences
Impact upon Operations
Due to technical changes, a market research
team is provided training and development
programmes to enhance their marketing skills.
Large amount is invested on improving the
technology of its services for the purpose of

of customers. It has also utilised various
promotional strategies for advertising its
product in target market. Moreover, due to
these changes, research and development team
are trained for the development of new
products.
meeting customers needs and desires (Dawson,
2019).
2. Internal and PEST Analysis for Golden and AFGA
Both internal and external drivers of changes has impact over individual behaviour,
leadership and team of an organisation. Enterprises are needed to cope with these changes in
order to face the competition prevailing in market and increase its overall revenue. In AGFA and
Golden Wonder, these changes brings changes in overall functioning of its business operations
(Fenwick and Johnston, 2019).
Internal Factors
These are the factors that are available inside the organisation and has impact over
business operations and processes. Some of the internal factors that has influence over Golden
Wonder and AGFA are-
Communication- In order to have an adequate and proper flow of information within an
organisation, an appropriate channel of communication is a must. In Golden Wonder and AGFA,
the flow of communication is effective to a large extent which results in delivering and
implementing of latest technology and innovation in an enterprise. These enterprise uses two
way communication and give equal chances to its employees to share their opinions and views in
decision making procedure. It motivates employees towards achieving organisational objectives
an improve the overall performance of a team. It also help leaders in putting their opinions and
views openly in front of their team and supervise them in achieving business objectives.
Organisational Structure- Such changes has large impact over the functioning of an
enterprise and on this basis, it operates its overall business activities. The simpler the
organisation structure is, the simpler will be its processing (Green and Daniels, 2019). Both
AGFA and Golden Wonder, follows a very simple organisational structure which is easily
understood by both leaders. It helps in enhancing the performance of individuals working in a
team and motivates them towards achieving business objectives. It also helps in reducing leader's

burden as they are not needed to explain the enterprise's structure to their employees again and
again.
External Factors
These factors are available outside the business organisations and has large impact over
functioning of a business. These factors are easily identified by using Pest analysis.
Pest Analysis- It is a framework of factors of macro environment that has impact over business
operations and its functioning (Grossman, 2019). It includes political, social, economical and
technological which are explained in brief as follows-
PEST Analysis Golden Wonder AGFA
Political In UK, the political conditions
are stable that has positive
impact over Golden Wonder as
there is less interference of
government in this enterprise
that enables in its smooth
functioning and running.
Individuals are made aware
regarding about the UK
political policies that helps in
attaining business goals. It also
helps in reducing the burden if
leaders as formulating policies
again and again is not
required.
Germany is a democratic
country that promotes sound
political management. Due to
stability in its political
conditions, the complexities in
its functioning has reduced to a
large extent. It results in
improved individuals and team
performance and in reducing
the burden of leaders (PEST
Analysis for Germany, 2019)
Economical The current economic
conditions of UK is adequate
that has positive affect
productivity and efficiency of
this organisation. Because of
this, employees of Golden
Germany is the 5th largest
economy in the world which
makes AGFA capable to
provide good salary to its
workforce. This helps in
motivating both individual and

Wonder are paid good
remuneration that motivates
them towards achieving
business goals. Due to good
conditions of UK economy,
those who work on team
complete their team within
given budget and time. It also
enables leaders to motivate its
team by giving them monetary
rewards and appraisal.
team towards achieving
business goals. It also helps the
leaders in providing monetary
rewards and benefits to its
team when they perform better
(Huesing, Johnson and
Ludema, 2019).
Social There are rapid changes in
tastes and preferences of
customers and because of this
Golden Wonder keeps on
updating its products by
keeping in mind what
customers wants. It has
increased the work of a
individual as well as team in
doing market research and
adopting marketing strategies.
This increases the burden of
leaders in supervising and
guiding employees about the
needs and desires of targeted
audience (Janfada and Beckett,
2019).
The trends in tastes and
preferences of customers keeps
on changing due to increase
knowledge about the product.
It has increased the burden of
individuals, team and leaders
in coping with these social
changes by indulging in
market research to identify
consumer behaviour. Leaders
also has to develop marketing
strategy and supervise its
workers in work as per plan.
Technological Technical changes has positive
affect over business operations
With the increase in
technology and innovation,

of Golden Wonder. It is
adopting latest technology in
order to produce goods that
satisfy customers. Individuals
and teams are positively
affected by these changes as
they are getting an opportunity
to develop their technical
skills. Leaders motivate its
employees to work in a
dynamic environment by
taking into use latest tools of
technology.
work of individuals and team
has increased by using these
techniques in product
development. Leaders
supervise its workers in taking
into use latest innovation
technology and tools (Kotlar
and Chrisman, 2019).
3. Impact of Change to be Minimised and Application of Models
Changes taking place in surroundings of a business affects the overall functioning of the
organisation. These changes can be anything like technical, process, structure changes, etc. that
affects the business to a large extent. All these changes has both positive as well as negative
impact over organisational behaviour. Technological changes taking place on rapid basis has
affected the functioning and processes of both AGFA and Golden Wonder. In order to eliminate
the negative affect of changes upon these organisations, PDCA model can be used as follows-
PDCA Model- This model is developed and introduced by a business organisations to eliminate
any negative affect of changes upon organisational behaviour. It is a four stage model which is
utilised by business managers to continue improve business operations and functions. This
approach helps an organisation to face various changes by allowing it to implement certain
changes in its procedures for resolving various issues. This model can be utilised by Golden
Wonder and AGFA as following-
Plan- The first and foremost stage of this model includes identification of issue,
collection of data that is relevant in all the aspects and understand the basic cause of a particular
issue, development of hypothesis in regards for identifying issues and making decisions as per .
Because of technological changes in market, AGFA is making plan in advance on the way it will
deal with that change (Maharaj, 2019). For this purpose, it is making plan fir production of better

products by utilising benefits of innovation and technology. On the contrary, Golden Wonder is
highly affected by social changes such as changes in lifestyle of people. Due to increase in health
conscious customers, this business entity is launching low fat potato chips that will be targeted to
health conscious customers.
Do- The next stage of PDCA model helps in the development of a solution to a problem
and than measure its effectiveness at same time. AGFA has introduced digital images that is
based on a matrix and it will help in providing high quality to its customers. Golden Wonder on
the other hand is now introducing low fat potato chips to health conscious customers.
Check- The third stage of PDCA model helps in analysing and measuring the accuracy of
results. AGFA can check its plan's effectiveness by determining its business profitability before
and after the introduction of digital images. Golden Wonder can also analyse its business
performance by checking whether number of customers are increasing or not (Nagorny-Koring,
2019).
Act- The last stage of PDCA model is the one in which the results that area achieved are
documented and measured in an appropriate manner. On the basis of these results, various
recommendations are made for the same purpose. After analysing conditions of market and
organisation's profitability, such business entities can check whether making changes in the
process of business has positive impact upon its functions or not. If not, than these organisations
will certain recommendations for the same.
Evaluation
Although changes are good for the growth and success of an organisation, still there are
many negative impacts of these changes upon organisational behaviour. It is important for an
enterprise to minimise negative impact of such changes. For this purpose, both AGFA and
Golden Wonder can use PDCA model. These organisations can do appropriate these enterprises
can plan in advance regarding changes that can take place in a business entity and predict results
in advance. This way they can prepared in advance for many changes. Another thing is to
execute that plan and work according to it by taking smaller steps in controlled conditions. After
it, they can check and study such results and than act accordingly. This will make the
organisations to prepare in advance and they can take necessary actions when required.

PART 2
1. Introduction To Golden Wonder
Introduction to Golden Wonder- Golden Wonder is a British based organisation that sells,
manufactures and produces snack foods since last 50 years. Due to technical changes, this
enterprise keeps on innovating new products for meeting customer's expectations. In order to
face these changes, it is adopting product development strategy and has introduced low fat
potato chips which is targeting health conscious customers. It has also introduced Oxo, which is
ready salted flavoured chips.
2. Application of Force Field Analysis
There are certain barriers of changes that has impact over this organisation which can be
explained in detail by utilising Force Field Analysis as follows-
Force Field Analysis- This analysis is developed and introduced for providing description in
regards to restraining and driving forces. It also identifies such forces that is either stopping
movement towards a business goal or by driving various movements towards business objectives
(Saleh, 2019).
Driving Factors: Such forces helps in providing the business entity for adapting a change
for attaining business objectives in an appropriate manner. In this case, social culture and latest
innovation of UK is recognised as an adequate driving factors which prefers use of latest
technology and innovation prevailing in UK market (Bastin, 2019). It can provide Golden
Wonder a basis for adapting a specific change in business processes to achieve business goals.
Because of technical changes, this organisation use R&D for producing low fat potato snacks
that will b e targeted to health conscious customers. In this regard, leadership has vital role in
analysing workers behaviour to adopt changes in a proper manner. Leaders are responsible in
providing guidance to workers by generating various training and development programmes for
attaining business objectives (Wang and et. al., 2019).
Restraining Forces: Such changes results in creating and developing specific restriction
to adopt and implement a changes. These forces are related with such issues which are generated
because of factors like lack of employee engagement, limited financial resources, complexity in
laws, etc. In regards to this, it become important for leaders of an organisation in taking

important decisions which limits the generation of conflicts in workplace. Barriers that are faced
because of implementing such changes are elaborated as follows-
Improper Communication Strategy: The most common affect which is faced by an
enterprise in implementation of a change is lack of communication within a business. Because of
this, it becomes a problem for workers regarding the advantages of changes that takes place in
the business processes. It is the responsibility of leaders to provide guidance and supervision to
workers of Golden Wonder which will enable them to understand the merits of launching this
low fat potato snack. Due to lack of communication within an organisation, it becomes difficult
for an enterprise to ready for changes in innovation and technology as there is weak flow of
communication. Due to this, all the employees may not be aware regrading changes prevailing in
an enterprise. This will result in delay in decision making and delay in making organisational
changes as per outside business environment. In this regards, it is important for a leader to take
initiative and formulate an effective communication strategy so that changes regarding
innovation can be applied in these enterprises. Leader can adopt two communication and allow
employees to participate in decision making procedure. In order to improve the flow of
communication in this organisation, this enterprise is using two way communication that will
help in generating new ideas for achieving business objectives.
Negative Attitude of employees: Sometimes, workers has negative attitude towards
organisational changes because of unawareness regarding positive results that could be achieved
by these changes. In Golden Wonder, introduction of new product is taking place that is aimed in
enhancing sales and profitability of a business (Curran and Hesmondhalgh, 2019). This will have
negative affect upon decision making procedure as due to lack of awareness among employees,
workers will not work towards bringing these technical changes within enterprise. In this, it
becomes the responsibility of leaders to make their employees aware about the benefits that can
be achieved due to changes in its processes.
3. Explanation of Barriers to Change
The barriers of technical changes that are creating certain problems for this organisation
is in consideration in different duration of time. For coping with these technical changes, this
business entity is introducing new products for enhancing market share and profitability. Lack of
knowledge of employees and fear of the new change is also one of the most important reasons
due to which employees resist changes and left the organisations. In addition to this, there are

also some other barriers such as lack of communication of managers or other seniors in
communicating properly.
4. Accomplishment of Change and Comment on Success
There are many leadership theories which were developed by different authors and with
the help of application of those theories in the working of organisation, the change has been
implemented in the working of organisations. For example, with the application of situational
leadership and transformation leadership style, it will be possible to make improvements in the
nature and behaviour of employees in an organisation so that they easily accept changes. As with
the help of these theories, good working environment and influence is been created on the nature
and behaviour of employees with the help of which changes will be easily made in the
organisation as well as they will be accepted by employees as well.
5. Advantages and Disadvantages of Different Leadership Approaches Dealing with Changes
Leadership can b e determined as a method to guide and motivate individuals for
achieving business goals and objectives. In order to deal with these changes, Golden Wonder can
utilise various leadership approaches-
Situational Leadership- In this leadership approach, leaders and managers adjust their style in
order to fit in his follower's development level. This theory works upon an assumption that the
most effective approach of a leadership changes from one situation to another. In order to
become the most successful and effective, a leader is required to adapt as per their own style and
approaches for diversified circumstances. The merits and demerits of using this leadership
approach for dealing with change are as follows-
Advantages Disadvantages
 It helps in developing an environment
in which workers are motivated and
encouraged towards achieving business
objectives (Dawson, 2019).
 Situational leadership works on an
approach to provide equal training to
workers by recognising flexibility
requirement.
 This approach focuses more over
instant needs than long term needs and
goals.
 It can generate corporate dependency
and can create confusion within an
organisation as these leaders shifts
approaches for meeting organisational
needs.

Example- In Golden Wonder, this approach of leadership is utilised when objectives of a
specific project needed to be attained within a predetermined frame of time.
Transformational Leadership- In this, leaders provides inspiration to their followers by
encouraging and motivating them for innovating and bringing changes which will help the firm
grow. These leaders motivates and inspires workers without micromanaging and they also trusts
upon their trained workers in order to take authority over assigned jobs and decision making. The
merits and demerits of using this leadership approach for dealing with change are as follows-
Advantages Disadvantages
 This approach allows quick and rapid
formulation of vision for future growth
of an organisation.
 This kind of leadership results in
employees retention and have the
capability to retain large number of
customers as well.
 This is not completely realistic and can
be risky and disruptive.
 This leadership approach can only
become successful when there is open
communication, if not, than it can fail
miserably.
Example- Whenever any kind of organisational changes takes place than Golden Wonder uses
this form of leadership.
Transactional Leadership- In this leaders motivate his employees by giving them both
punishment and rewards. Transactional leaders works best for those employees who understand
their job roles and are always motivated by penalty-reward system. It pays its attention on the
results and outcomes and not on the procedure that is required for it. The merits and demerits of
using this leadership approach for dealing with change are as follows-
Advantages Disadvantages
 It creates motivation among employees
for becoming more productive
members of a company.
 With the short-term planning, this
 It fails to encourage creativity due to
its rigid structure and do not care about
the emotions of employees (Saleh,
2019).

approach makes sure that workers are
able to achieve its predetermined
objectives.
 Sometimes, this kind of leadership can
result in decrease in employee retention
due to punishment.
Example- In Golden Wonder, this form of leadership is utilised on time to time in order to
motivate workers for the achievement of business objectives.
CONCLUSION
From the above report, it has been concluded that for an organisation to grow and
develop in future, it is very important to cope with the changes taking place. An organisation
implement latest technical changes for getting competitive advantage and procedures changes are
adopted for coping with social changes and in providing customer satisfaction. Every change has
significant impact upon leadership, team and individuals. For minimising negative affect of
changes upon organisational behaviour, PDCA model is utilised. Force field analysis is used to
determine different driving factors and restraining forces. Various approaches of leadership is
also important to motivate workers during implementation of changes.

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<http://businesscasestudies.co.uk/golden-wonder/responding-to-a-changing-market/a-
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<http://businesscasestudies.co.uk/agfa/responding-positively-to-a-changing-
environment/conclusion.html>
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