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Understanding and Leading Change : Agfa and Golden Wonder

   

Added on  2021-02-19

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Understanding andLeading Change

Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................11.Drivers and impacts of change and how it affects organisational strategy.........................12. Overview of the organisation case studies.........................................................................13. Pest/Swot analysis factor as drivers of change...................................................................24. Impact of change and the effects upon organisation's strategy and operations..................35. Evaluation of change in context of affecting leadership, individuals and team behaviour46. Applications and models to minimise the impact of change..............................................5PART 2............................................................................................................................................61. Introduction to the chosen company...................................................................................62. Application of force field analysis.....................................................................................63. Different barriers of change and influence of them on decision making...........................84. Accomplishment of change and success of them...............................................................95. Advantages and disadvantage of different leadership approaches.....................................9CONSLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONUnderstanding and leading change prepares associates to face the issues and problemswhich are generating and occurring with initiating and implementing change. The changes aregenerate cause of occurred change in the taste and preferences of the customer needs anddemands due to which company make change in its strategies, technologies and operations oraction of the firm (Al Barwani, Flores and Imig, 2018). This assignment is based on two caseAgfa and Golden Wonder both firm make change in their business in different aspects. Agfa isoperating its business in imaging industry and Golden Wonder is a food industry organisation.This assignment will be defined about the influence of these changes on each organisation'sstrategy and operation. Different drivers of change and the types of organisational change thatimpacted by various drivers will be defined. Different measures which will be explained whichused to reduce the unfavourable impact. Different leadership approaches and barriers of changethat affect leadership decision making will be described.PART 11.Drivers and impacts of change and how it affects organisational strategyDrivers are the high level of measure which are used by the company to monitor thebusiness process that are strongly affiliated with the strategic objectives of a company. Changedrivers is an internal and external pressure that shapes change to an organisation. This includechange to strategy, plans, designs, products, services and operations etc. These drivers of changecreate impact upon organisational strategy and affect it in different manners. For example,political factor is an external driver of change which affect organisational strategy in differentway. Due to inflation situation, the management of the company supply its products by using lowpricing strategy which create impact upon organisation's profitability and economic conditions. 2. Overview of the organisation case studiesThis report is based on two organisations, Agfa and Golden Wonder. Agfa- GevaertGroup develops, manufacture and distributes an extensive range of analogue and digital imagingsystems. The management of this company make this innovation, change and modification withthe purpose of enhancing productivity and increasing profitability of the firm in appropriatemanner. It is going to make change in its technology due to requirements of its customers.1

Another firm Golden Wonder deals in food sector which is making change in its productsthrough repositioning to gain competitive advantages and increasing customer base.3. Pest/Swot analysis factor as drivers of changeDrivers of changeThere are two types of drivers of change such as internal and external and the changes ofboth on organisational strategy as defined below:External driver of change-In Golden Wonder, the management of the company can use PESTanalysis to identify drivers of change. It is as following:Political- This factor consist, government rules and regulation, policies and procedures.When the national authorities of the country make change and develop new polices and plansthen it influence the business and the productivity of company. For example, the health of nationinitiative was introduced to create awareness in individuals about the impact of lifestyle onhealth by education program. Brexit is an another political factor which also affect food sector.In Golden Wonder, it affect the productivity of the firm which create load of the work on teaman individual. If the government of the nation is stable, then it affect the business of Agfa. Economic- This factor consider interest rate, fiscal policy, inflation, deflation and otherscomponents. In Golden Wonder, Brexit also affect the economic condition of the company(Bulkeley and Newell, 2015). Due to it the value of the different currencies are reduced so theinflation will occurred and the financial institutes like banks and others will make increment intheir interest rates and loan rate. This affect the decision making of leadership and the companywill not be able in pay to its employees and team members. For instant, if there are inflation inthe nation and Agfa and Golden Wonder sell their product at low cost due to reduce the stock ofproducts then it affect the economic condition and profitability of the firm.Social- This factor consider culture, value, beliefs and taste & preferences of thecustomers. In Golden Wonder, the change which is created by the company positively affect theindividual and team due to high demand of its repositioned products cause of less calories (Dayand Shannon, 2015). The leader will be encouraged for it and take effective decision regardingthe growth. The productivity of the company will be increased so individual and team both aremotivate due to good performance. For example, if there are change occurred in the needs anddemands of customers then the management of Agfa and Goldne Wonder should offer productsaccording to them so that they can fulfil their needs and wants properly.2

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