Unit 17 — Understanding and Leading Change

UNIT — 17

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
1. Introduction to the drivers & impacts of change and their impact on organizational strategy 1
2. Overview of the case studies related to the organization.........................................................2
3. PEST and SWOT analysis of case studies to identify drivers of change.................................2
4. Impact of change on organizations and its organizational strategy & operations...................4
5. Impact of change on leadership, individuals and team behaviour...........................................5
6. Minimization of impact of change and application of change models to process the change
efficiently.....................................................................................................................................6
PART 2............................................................................................................................................6
1. Overview of the organization...................................................................................................6
2. Application of force field analysis...........................................................................................6
3. Different barriers to change and their impact on decision-making & leadership....................8
4. Accomplishment of change and their success.........................................................................9
5. Analysis of leadership approaches in the context of dealing with organizational changes...10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Organizational change refers to the process through which a company is able to do
change in their structure, strategies, operations, products & services or another business aspects.
It is one of the most important term in the business (Espedal, 2017).
Present report will highlight the change drivers, impact of change on the organization, its
strategies, operations, leadership, individuals and team. It will give overview about the case
studies and swot analysis of the case studies. It will demonstrate the minimization of impact of
change. Report will give overview about the enterprise and force field analysis in the context of
the company. It will tell about the barriers, change management model and leadership
approaches in the context of the firm.
PART 1
1. Introduction to the drivers & impacts of change and their impact on organizational strategy
Change driver refers to the factor which lead company to do change in their business.
These factors can be external or internal. There are various drivers which lead company to do
change in their organization. These change can impact the firm positively or negatively depend
upon the company's strategies and ways of adoption of changes.
In case of AGFA Company
Here, the driver behind the change for the company is innovation in technology. This is
an external factor for the company. Change in technology lead to change in production which
results as change in products and services being offered by the firm. Impact of change in AGFA
company is positive. Due to change in technologies, Company has to change in their strategies.
Company has to do change in their training and development strategy. Along with that company
has to change in their investment strategy and logistic strategy.
In case of Golden Wonder Company
Driver for the Golden Wonder which lead company to do change is Change in customers'
perceptions and demands. It is a part of socio-cultural factor which is an external factor for the
company. With time passing, customers' needs and wants are changing which lead to change in
their buying behaviours and perceptions. This results as change in products of the company. The
impact of this change is positive for the company as company is able to satisfied their customers
with new products. Change in products lead company to do change in their production strategy,
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marketing strategy, investment strategy, distribution strategy, sales & distribution strategy and
operation strategy (Yrjölä and et.al., 2019).
2. Overview of the case studies related to the organization
AGFA Case Study
There are various changes which impact the whole industry dramatically. One of those
change is digital technology change. This change not only impact the industry, but also impact
the products and services too which are being offered to the customers. Due to technological
changes in imaging and IT industry, AGFA has to drop former practices and required to establish
new practices in order to easily adoption of new changes being applicable to the organization.
For the successfully adoption of changes in the organization, Company is taking strategic
decisions regarding investment and market research which lead them to easily understand the
needs of customers. This help AFGA to gain a means through which they are successfully able to
fulfil the needs of customers by providing better products and services.
GOLDEN WONDER Case Study
Due to change in customers' perceptions and demanding patterns, the whole industry has
to face the change in the trends. Change in trends lead to change in products, strategies and
activities of the business. Golden Wonder company has to go through the same change. Due to
lack of proper time for making meals and increase in awareness regarding health, there is a lot of
changes happened which lead to change in food products industry. In case of Golden Wonder,
the company has recognized the change in customers' trends which lead company to do market
research. With the help of market research, company is able to easily adopt the change in their
products which lead customers to be satisfied with the company.
3. PEST and SWOT analysis of case studies to identify drivers of change
Swot analysis of the case study of AGFA Case Study
Strength Weakness
Company has high investment opportunities
which lead firm to do technological changes
easily.
Due to high price of products, customers are
giving preferences to old products which lead
company not to able to complete their sales
target regarding new products.
Opportunity Threat
Company's man power has the ability and Due to a lot of digital technological changes
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