Understanding and Leading Change in Amazon.

Understanding and Leading Change in Amazon
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Understanding Required Change
• Issues in relation to its supply chain
management
• Decreased profit margin
• Adequate training and development schemes
that have hindered the progress of staff
growth (Al-Haddad and Kotnour 2015)
• Unsupportive culture in Amazon not
supporting change

Analyse the Barriers and Resistance to the
Change
• Amazon faces the fresh food barriers against its
competitors
• Lack of effective communication strategy
• Unknown current state
• Management behaviour of setting unreasonably high
standards and expectations (Alvesson and Sveningsson
2015)
• Non-involvement of the employees within the change
process, Amazon is not successful to implement
people-centred change management

Change Leadership Approaches
• In the case of Amazon, authoritative
leadership styles needs to be applied for
dealing with the aforementioned barriers and
issues (Amazon.com 2019).
• with the help of Situational leadership
(Hershey and Blanchard) leadership style,
there would be improvement in the corporate
culture of Amazon

Change leadership approaches
• It is necessary for the managers of Amazon to
show determination so that the staffs receive
proper guidance and motivation to achieve a
particular goal through implementing
Framework for leadership (Fullan) (Peterlin,
Pearse and Dimovski 2015).
• In case of Amazon, transformational leadership
would be more suitable, since the corporate
environment is observed to be turbulent

References
• Al-Haddad, S. and Kotnour, T., 2015. Integrating the organizational
change literature: a model for successful change. Journal of
Organizational Change Management, 28(2), pp.234-262.
• Alvesson, M. and Sveningsson, S., 2015. Changing organizational
culture: Cultural change work in progress. Routledge.
• Amazon.com, Inc. - IR., 2019. Annual reports, proxies and shareholder
letters | Amazon.com, Inc. - IR. [online] Available at:
https://ir.aboutamazon.com/annual-reports [Accessed 21 Mar. 2019].
• Peterlin, J., Pearse, N.J. and Dimovski, V., 2015. Strategic Decision
Making For Organizational Sustainability: The Implications Of Servant
Leadership And Sustainable Leadership Approaches. Economic &
Business Review, 17(3).