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Understanding and Leading Change - Study

   

Added on  2020-06-06

12 Pages3922 Words37 Views
Understanding and leadingchange

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Impact of change on organizational strategy and operations ...............................................3P2. Impact of internal and external drivers of change on leadership, team and individualbehaviour.....................................................................................................................................6P3 Measures regarding minimising the negative impact of change............................................7TASK 2............................................................................................................................................9P4 Barriers of change and their influence on leadership decision making.................................9TASK 3..........................................................................................................................................10P5 Contribution of different leadership approaches regarding organisational change.............10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONChange is considered as an important factor which have both positive and negativeimpact upon the business activities of organisation. The success of organisation depends upontheir capability to accept such changes and make appropriate strategies. There are two majordrivers of change called internal and external. Both these factor have their huge impact onleadership behaviour and working of team and employees. It is an obligation upon themanagement to make their policies flexible which provides in development of motivation andleadership skills among employees. Successful acceptance of change provides opportunityregarding lowering their future risks and achieve their desired results within stipulated period oftime. Adidas and Nike are two multinational organisation which provides their products andservices worldwide(Davis and Marshall, 2014). In the present report explain about, impact of change upon the strategies of bothorganisation, affect of internal and external drives of change on leadership and behaviours ofindividual or team, measures which minimise the negative impact of change, different barriers ofchange and their influence on leadership decision making. Also, different leadership approachesto deal with changes.TASK 1P1. Impact of change on organizational strategy and operations Change: Change is called as something different happens which effects the capacity ofdoing operations but necessary to achieve success in future. There are two important drivers ofchange which are internal and external. Internal drivers of change includes technologicalcapacity, organisational culture, financial management etc. On other hand, external drivers ofchange are political condition, economical, social, technological, environmental etc. Adidas andNike both are same sector industries which deals in shoes, clothing etc. Digitisation is one of theimportant change which is noticed in today's world which has huge impact on both positive andnegative ways on both organisations. Acceptance of change like digitisation helps to expand theirmarket and attract large number of customers worldwide. This contributes in attainment ofcompetitive advantage, innovation, large market share, increased profitability etc. Flexibility isone of the major strength for both the organisation which helps to convert changes in theirsuccess.

Such changes have large number of impact upon the operation of both Adidas and Nike.It is an obligation upon the management of both organisation is to identify the factors whichinfluence the behaviour of their employee and teams an reduces their capacity inaccomplishment of their targets. To overcome from such adverse effects and reduction of risk,requires preparation of policies which helps in motivation of employees to work parallel to suchchanges and increase their efficiency.Major reasons which motivates regarding identification of changes are define below:More market share: Adidas and Nike are both multinational organisation. Products ofboth companies are purchase and sale in whole world. Use of online technology isconsider as biggest change. Acceptance of online technology satisfies both criteria ofmarketing and improved sales. This not only increase the profitability but also providesthe chance to capture large market share.Competitive advantage: Identification of factor which leads to change in theirorganisation preparation of effective policies helps in improvement of the skills ofemployees and their productivity. This makes opportunity for one organisation to drivetheir existing competitors out of the market.Innovation: The major contribution of acceptance of change is to create innovationamong the employees to complete their work specified period of time. Innovation alsohelps in identification of future trends of market and makes changes in their existingproducts according to that to satisfy their demands. This helps in improvement ofprofitability and brand image (Drover and Ariel, 2015).Adidas: Adidas is multinational corporation founded in Germany in 1924. The majorarea under which company performs their function is designing and manufacturing of shoes,clothings and accessories. It in considered as one of the biggest sportswear manufacturer inEurope and becomes the second largest in world. In 2016, it is observed that the revenue ofAdidas is € 19.29 billion.Nike: It is an American multinational company which is engaged in designing andmanufacturing of footwear, apparel, equipment, accessories etc. More than 44000 employees areworking to deliver their products effectively to end customers. In 2017, brand value of Nike iscalculated as $ 29.6 billion. It is one of the largest supplier and manufacturer of sports equipmentin world.

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