Report on Impact of Change in Strategies and Operations
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Added on 2020-06-06
Report on Impact of Change in Strategies and Operations
Added on 2020-06-06
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Understanding and LeadingChange
TABLE OF CONTENTSINTRODUCTION:..........................................................................................................................1P 1 The impact of change in organisation strategies and operations......................................1P2 Ways in which internal and external drivers has affected leadership, team and individualbehaviour................................................................................................................................3P3 Measures taken to minimise negative impact of change in organisation .........................4P4 Different barriers of change and its influence in leadership decision-making..................5P5 Different leadership approach in dealing with change......................................................7CONCLUSION:...............................................................................................................................8REFERENCES:...............................................................................................................................9
INTRODUCTION:Every business requires changes to grow and develop in the market. It is necessary forthem to implement change as it creates opportunities for growth. Moreover, change brings ininnovation and creativity in business operations. It allows employees and managers to changetheir method of working (Wagner,. and Mathison, 2015). This makes enterprise to compete inthe market with new techniques. Also, it provides a competitive advantage and increasesefficiency of organisation. Furthermore, this report will show the ways in which change affectsits business operations and strategies. How internal and external drivers affects change to beimplemented. It also shows barriers in implementing change and different leadership approachthat should be followed to deal with change.For undertaking present assignment, organisations selected are Unilever and Procter andGamble. These organisations belong to retail sector and operating their business all over theworld. The existence of companies on global level requires frequent change management toidentify and fulfil customers demand (Dobel, 2016). Thus, this report will show impact ofchange in their strategies and operations. P 1 The impact of change in organisation strategies and operationsEvery business requires changes in their techniques, process, management and toolswhich help it to enhance the performance of employees in the firm which will help to increasethe profitability and production. In order to do that management and leaders of Unilever andProctal and Gamble should evaluate the key areas which requires changes in order to increase thebusiness efficiency towards operational activities.Structural changes: Structural changes are made by the management according to the businessstructure which might be affected by external and internal factors. Structural changes such asbusiness hierarchy, administrative process, chain of command, job structure and managementsystem. Some circumstances should also involve such as job duplication, mergers, changes inmarket and plan and procedures (Dallas,, 2015). For an example, Unilever and Proctal andGamble both firms are related to retail sector.Strategic changes: strategic changes such as plans and strategical related to operationalactivities, purpose of the business, overall goals, vision and objectives. Both organisations shouldmake strategic changes according to the customer perceptions and preferences in order to1
increase the production and profitability. This will also attract new customers towards the firm.Strategic changes will help both firms to achieve their desired goals and objectives according tothe market segmentation. Changes will also affect the operational activities of both firms in bothpositive and negative terms effectively.Process changes: Proctal and Gamble and Unilever both are the retail sector firms that makingchanges in process will help them to differentiate their products and services over another(Reissner,, 2014). This will also help them to achieve the customer perceptions and preferencesaccording to the trend. Thus, the process will also affect the organisational strategies andoperations.Porter's value chain model will help both businesses to evaluate the impact of changes intheir operational activities and strategies effectively and efficiently.Inbound logistics: This will involve the process related to storing, distributing and receiving theservices and products internally and effectively. Maintaining relationship with suppliers will helpboth firms to create value here.Operations: Operational activities are those which helps organisations to transform their inputsinto outputs effectively (Hughes, 2015,). Changes made in operational activities and strategieshas a significant impact on internal activities, customers and objectives which will help toincrease the profitability and production.Marketing and sales: Strategical and operational changes will affect the market and sales ofboth Unilever and Proctal and Gamble. This will help them to increase their sales and cope withmarket activities related to customers. Services: Services are those activities which are related to the products offered by Unilever andProctal and Gamble. Changes made in operations and strategies will affect the service value inboth positive and negative terms which depends on organisation services effectively (Edge,2017). Services will help businesses to manage their image towards customers and also toimprove the behaviour of purchasing which will help both firms to increase their profitability andproduction. Apart from this, all the negative impacts of strategies and operational changes shouldbe managed by the management in order to reduce the negative impact.2
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