Leading Change in Organisations

The provided document is an analysis of leading change in organisations, focusing on the importance of this aspect for sustainability in competitive marketplaces. The assignment evaluates internal and external forces affecting decision-making processes and highlights the adoption of changes to mitigate negative impacts on organisational behaviour.

Understanding
and
Leading Change

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1Comparing different organisation and its impact of change in organisation's strategy and
operation.................................................................................................................................3
P2Evaluating internal and external drivers of change that effect leadership, team and
individual behaviour in organisation......................................................................................6
P3 Evaluating measure in minimising negative impact of change on organisational behaviour
................................................................................................................................................8
TASK 2............................................................................................................................................9
P4 Barriers for change and determining its influence on leadership decision making..........9
TASK 3..........................................................................................................................................11
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
In today's era business environment plays a crucial role for an organisation in order to
understand need of changes that are essential in a competitive marketplace. Changes are
necessary as well as inevitable part of an organisation (Kotter, 2012). It is essential for a business
to analysis issues and problem and adopt changes as per the requirement which help an
organisation to sustain in market for longer period of time. In this report organisation chosen is
Aston Lark, an insurance company based in United Kingdom. This report is going to discuss
impact of change on an organisation's strategy and operation. Evaluating internal and external
drivers that affect leadership, team and individual behaviour within organisation in decision
making process. Moreover, adopting measure that help in minimising negative impact of change
in organisational behaviour and identifying different barriers for change as well as its influences
on leadership decision making. Furthermore, application of different leadership approaches in
order to deal with organisation changes in competitive marketplace is discussed in this project.
Overview of Company
Aston Lark Limited provides insurance brokerage services to general customer's. They
understand in a better way with shared beliefs, values and ambitions as to embarked upon
customer's in order to become most trusted advisory in this particular industry (About Aston
Lark, 2018). It scope is to combined expertise in vast and adapting to provide comprehensive
advice that when world around changes our business also evolves. Moreover, they are dealing in
mitigate risk by providing custom fit product and risk management advice.
TASK 1
P1Comparing different organisation and its impact of change in organisation's strategy and
operation
In today's context the main motive of an organisation is to earn profit and attain
sustainability in a competitive marketplace. Organisation operates in a dynamic environment in
which changes are adapted as per the requirement of market. Some of the factors that impact on
organisation's strategy and operation are innovation, new and advancement of technologies and
changes in taxation policy which impact operational activities of an organisation (Doppelt,
2017). Herein, with such changes in environment, companies forced to adapt certain changes in

their business in order to achieve their goals and objectives respectively. Aston Lark is basically
an insurance based company. It have various other similar organisation that affect its
productivity and profitability in same industry line. Herein, it is necessary for them to adopt
changes in order to become competitive among its competitors and maintain its growth as well
as become successful in same industry line.
Comparison of Aston Lark and Kingtsure
BASIS ( CHNAGES) ASTON LARK KINGTSURE
Organisational structural changes Aston Lark are following
hierarchical organisation
structure in their
organisation. In which each
task have its own procedure
from higher management to
staff member as per their
job designation as well as
their roles and
responsibility. Herein ,
managers of Aston Lark
has changed its structure
from flat to hierarchical
structure.
Kingtsure is also an insurance
based company which offer
different policies and
investment structure to its
customers. They are
maintaining flat organisational
structure in operating and
functioning their day to day
business operation. Herein,
mangers has change its
structure in order to have no
level of authority between
managers and staff members
as well as carry out their work
without any difficulty.
Strategy With the adoption of
hierarchical organisational
structure managers will
able to reduce conflict
among employees which
will result in effective
performance and able to
With adoption of flat
organisational structure both
employees and managers will
involve equally in decision
making process and able to
adopt changes with effective
planning and strategies. this

achieve goals and
objectives within stipulated
time period.
will ultimately leads to
increase in firm’s productivity
and profitability.
Change in technological factors In Aston lark technological
changes are determined as
per their working structure.
Herein, managers are
adopting updated software
and using digitalisation
process in serving their
customer and marinating
record of each process in an
effective manner.
In Kingtsure technological
changes are determined on
social media marketing process
as they are now promoting
their life insurance product in
order to grab attention of large
number of customers. As this
change will help them to
enhance their market share as
well as attract more customer
towards its product and
services which they are
offering in competitive
marketplace.
Operation With the adoption of
various new technologies
and digitalisation process
Aston Lark will able to
bring positive and
attracting changes which is
helpful for employees, its
customers as well as to its
customers.
Herein, managers of Kingtsure
are conducting various
operational management
training classes to its
employees and staff member
so that they are able to serve
their customer as per their
requirement. Such as adoption
of new training and
development session for the
benefit of both employees and
organisation.

Apart from above mention point an organisation need to have effective training and
development program for its employees and staff members in order to increase their
technological knowledge. So that they are able to work on update software and advance
technologies in order to satisfy their customer in an appropriate manner. Moreover, both
organisation should implement change as per requirement and also to maintain healthy and
positive relationship between employees and customers. Thus, from the above comparison its has
been analysed that change in organisation's structure and operation is necessary in order to have
effective and productive outcome.
P2Evaluating internal and external drivers of change that effect leadership, team and individual
behaviour in organisation
In an organisation both internal and external driver plays crucial role in operating day to
day business activities (Yoder-Wise, 2014). Both external and internal drives affect on changes
in leadership, team and on behaviour of an individual in an organisation. Aston Lark is an
insurance based company in which its employees and staff members perform their roles and
responsibility as well as their duties in an effective manner. This help them to achieve their goals
and objectives effectively. Herein, there are certain internal and external factors that affect its
leadership, team work and individual behaviour in their working culture which are determined
below:
External Factors: External factors are refer to those drivers in which an organisation does not
have any kind of control over it. Moreover, this factors affect adversely on an organisation
performance in a competitive edge.
Political factor: Political factors are those factors which include government
interferences and changes in taxation policy that affect an organisation activities (Salmela,
Eriksson and Fagerström, 2012). Herein, Aston Lark need to adopt certain changes as per
government rules and regulation where they are operating their business activities. This, rules
and regulation and taxation policy affect leaders of an organisation in decision making process as
they need to take decision as per laws. Moreover, its adversely affect on team work and
behaviour of an individual in performing task within an organisation.
Economical factor: Economical factor includes changes in interest rate, employment law
and inflation rate which affecting leadership, teams and individual in an organisation. Herein,
Aston Lark leaders are affected in taking appropriate decision due to inflation rate and changes

in rates that affect them in operating their business function effectively. With low inflation rates
and low interest rate the buying power of customer is also declining which adversely affecting
productivity as profitability of their business.
Social factor: Social factor have great affect on organisation as per changes in need and
demand of customers. This factor are essential affection on leadership decision of Aston Lark as
they need to take decision as per its customers need and demand. Eventually, it adversely affect
on team work as need to make changes as per requirement in order to cope with upcoming
demand.
Technological factor: Technological factors are associated with changes in technologies
that are helpful for an organisation in increasing its productivity. With the adoption of new and
advance technologies Aston Lark Leader will able to take significant decision which help them
in achieveing their goals and objective within stipulated time period. Moreover, it will lead to
enhance team performance as well as an individual can increase their knowledge and skills in an
appropriate manner that is helpful for both organisation and individual.
Internal factors: Internal factors are those drivers which are in control by an organisation.
Herein, some of the internal factors that affect leadership, team work and individual behaviour in
an organisation are determined below:
Financial management: Funds are an essential part of a particular organisation in
operating and performing their day to day business activities (Hrebiniak, 2013). Herein, mangers
of Aston Lark need to have sufficient funds in operating their business activities. Moreover, if
they have lack of funds then it will significant affect performance of leader, team members as
well as changes occur in an individual behaviour. Moreover, they need to maintain sufficient
fund in order have better performance from their employees and attain sustainability in
competitive marketplace.
Cultural difference: In an organisation employees come from different culture, values,
state and regions. With this difference among employees affect performance of team work and
attitude of an individual affect organisation productivity. Herein, this culture difference will
affect leader in taking appropriate decision and handling team in an effective manner which is
beneficial for an organisation.

The above mention are certain internal and external drivers that affect an organisation.
Moreover, Aston Lark managers need to adopt certain changes that are necessary for an
organisation in maintaining their growth and success in competitive marketplace.
P3 Evaluating measure in minimising negative impact of change on organisational behaviour
In an organisation it is necessary to take certain measure in order to minimise negative
impact change on organisational behaviour. In organisational cultural employees resist in
adopting changes as they do not feel comfortable on adopting change rapidly (Wagner, 2016).
For this purpose management of Aston Lark should adopt strategies such as rewarding the
employees by providing incentives and promotions. This would help them in motivating
employees and enable them to adopt changes rapidly which are necessary of fulfil objective and
gaols of an organisation. When changes are implement it become difficult for both management
and mangers in maintaining their operation functions in an effective manner. Herein, for this
purpose mangers of Aston Lark has adopted PDCA model (Planning, Do, Check and Act) so
that they can minimise negative impact on organisational behaviour
PDCA Model: Planning, do, check and act model help an organisation in removing negative
impact on organisational behaviour (NHS England, 2016). It will help managers of Aston Lark in
identifying issues of changes and can take effective measure to improve level of performance
among employee.
Planning: Planning is essential for an organisation as it help in achieving goals and
objectives in predetermine and planned manner. In this stage leader of Aston Lark determines
issues and problems regarding change in plans and strategy. Herein, they are planning change in
implementation of innovation technology in their business operation so that they can work on
updated software. As this will help them in maintaining customers data records and handle
queries without any difficulties.
Do: In this stage of model, a leader develop and implements certain suitable solution in
order to overcome issues of changes in an effective manner. Herein, leaders of Aston lark are
designing effective training and development programmes for their employees and team
members and individual in order to enhance their skills and knowledge. So that each employees
can cope up with changes and carry out their task effectively.
Check: In this stage of PDCA model, mangers check their actual performance with
standard performance to measure the impact of change in an organisation. Herein, leader of

Aston Lark should measure the changes and take necessary action regarding it. Moreover, after
analysing impact of changes a leader needs to adopt certain strategies according to the need and
requirement that will be beneficial for an organisation.
Act: In PDCA model act is the last stage in which a leader generates effective ideas and
suggestion in order to overcome with issues of changes in an organisation (Brown, 2012).
Herein, if a leader of Aston Lark fails to do so then an organisation will not be benefited and will
not able to attain sustainability in marketplace. For this purpose a leader of respective company
must come up with different and innovative ideas to deals with different situations and solve out
issues regarding adoption of changes in their organisational working behaviour.
Thus, with adoption of this model Aston Lark will able to remove negative impact on
change in organisational behaviour. Additionally, it come up with different plans, ideas and
innovation to over come with the changes in their working culture and replace negative with
positive impact on organisational behaviour.
TASK 2
P4 Barriers for change and determining its influence on leadership decision making
In an organisation there are different barriers to changes that affects decision making
process. Herein, Aston Lark are adopting force field analysis model to analysis the driving and
resisting forces of changes
Force field analysis model: Force field analysis model help an organisation in analysing what
are the driving forces and restraining forces that influences on decision making process
(Stanleigh, 2013). This model help in sustaining change and other resisting forces which are
hindering factors and does not allow change to be implementation in an organisation.
Change proposal: In this phase, a leader of Aston Lark analyses need for change and
identify factors that are necessary for an organisation to bring change. Moreover, after
identification of change leader need to make improvement as per changes which are beneficial
for their business operation.
Change force identification: This phase help a leader of a respective organisation to
analysis risk factor in adoption of change. Herein, it become necessary for leader to minimise
risk and implement strategies accordingly.

Force against alteration identification: In this phase a leader of respective organisation
need to have alternatives to manage changes in an appropriate manner. They need to determine
areas and accordingly implement alternatives to manage changes in an organisation.
Score assign : In organisation context to Aston Lark, the managers are assigned with
certain score in every change implementation and action plan. They are doing this in order to
regulate the entire process of alteration effectively.
Evaluate and execute: In this last stage, a leader of Aston Lark evaluate the changes of
in an appropriate manner. So that they are able to execute them effectively and efficiently
manner as well as attain sustainability in competitive marketplace.
Driving forces of Aston Lark
 Use of advance technologies
 Meeting customers demand such as new services of pension and life insurance.
Resisting forces to change in Aston Lark
 High cost incurred in using advance technology and training employee for same.
 Lack of employee support and motivation as they are not ready to adopt change rapidly.
Different barriers of change-management
In today's organisation context change are necessary in order to attain sustainability and
achieve goals and objectives in an appropriate manner (Hintz and Bahia, 2013). Herein, some
barriers of change in Aston Lark are determined below:
Lack of employees involvement: In organisation context to Aston Lark, employees are
not ready to adopt change rapidly as they do not feel comfortable. Herein, a leader should
involve all employees and staff members in decision making process so that employee feel
important part of an organisation. Moreover, this will contribute more attractive and innovative
ideas in decision making process which is beneficial for organisation.
Ineffective communication: It is necessary for an organisation to communicate
effectively as lack of communication creates barriers in effective decision making process.
Herein, it is role and responsibility of a leader in Aston Lark to communicate information
effectively to all its employees and staff members regarding change and innovation. In order to
carry out their business operation and activities effectively
Driving and resistance forces influencing leadership decision making process

Driving forces are customer demand for new services and advancement of technologies
which forces an organisation to implement change in working criteria. It influences leader in
decision making process in order to apply different plan, policies, strategies and communicate to
all employees. Moreover, it also influences a leader in providing proper guidance and motivation
to its employees and staff members.
Resistance force are high cost investment and lack of support of employees which
adversely influences leader’s decision making process. Basically, this type of barriers influences
in decision making process as well as implementing plans and strategies in an effective manner.
Herein, leader should involve its employees and staff member in decision making process so that
they can over come with such barriers in an effective manner.
TASK 3

CONCLUSION
From the above discussion it has been concluded that leading change in an organisation
plays an important role in order to sustainability in competitive marketplace. Leaders of Aston
Lark are analysing and evaluating internal and external forces which directly and indirectly
impact on decision making process. Moreover, with the adoption of certain changes an
organisation is able to minimising negative impact on organisational behaviour. Eventually,
applying different approaches of leadership and change in model helps an organisation to
overcome with different problems and situation. Thus, changes help an organisation to increase
their productivity and profitability in competitive marketplace.

REFERENCES
Books and journals
Kotter, J.P., 2012. Leading change. Harvard business press.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
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Salmela, S., Eriksson, K. and Fagerström, L., 2012. Leading change: a three‐dimensional model
of nurse leaders’ main tasks and roles during a change process. Journal of advanced
nursing. 68(2). pp.423-433.
Hrebiniak, L.G., 2013. Making strategy work: Leading effective execution and change. FT Press.
Wagner, W.E., 2016. Leadership for a better world: Understanding the social change model of
leadership development. John Wiley & Sons.
Aslan, S. and Reigeluth, C.M., 2013. Educational technologists: Leading change for a new
paradigm of education. TechTrends. 57(5). pp.18-24.
NHS England, 2016. Leading change, adding value. British Journal of Healthcare
Assistants. 10(6). pp.302-303.
Brown, B.C., 2012. Leading complex change with post-conventional consciousness. Journal of
Organizational Change Management. 25(4). pp.560-575.
Stanleigh, M., 2013. Leading change. The Journal for Quality and Participation. 36(2). p.39.
Hintz, C. and Bahia, H., 2013. Understanding mechanisms leading to asphalt binder fatigue in
the dynamic shear rheometer. Road Materials and Pavement Design. 14(sup2). pp.231-
251.
MacKian, S. and Simons, J., 2013. Leading, managing, caring: understanding leadership and
management in health and social care. Routledge in association with The Open
University.
Foltin, A. and Keller, R., 2012. Leading change with emotional intelligence. Nursing
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ONLINE
Force field analysis, 2018. [Online]. Available through: <https://www.change-management-
coach.com/force-field-analysis.html>.
About Aston Lark, 2018. [Online]. Available through: <https://www.astonlark.com/>.