Understanding and Leading Change - Docs

Understanding and Leading
Change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Comparison of different organisations and major impact of change on their strategies and
operations....................................................................................................................................1
P2 Internals and external drivers of change that affects on leadership, team and individual
behaviours...................................................................................................................................4
P3 Measures for minimising negative impacts of changes on organisational behavioural.........6
TASK 2............................................................................................................................................7
P4 Different barriers for change and its influence on leadership decision-making....................7
TASK 3............................................................................................................................................8
P5 Different leadership approaches for dealing with change within organisation......................8
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Change management is a organized procedure that aid to dealing with different
modification and transformation within an organisation to grabbing several opportunities easily.
This process implement different strategies to control negative impact of changes management.
Through this, individuals can easily adopt these transformation in their working as well as
business approaches (Alkahtani, 2011). This project report is based on NEXT which is a
multinational clothing retailer brand. This organisation was established in the year of 1864 by
Joseph Hepworth. NEXT is largest global clothing retailer that provide its effective services in
approx. 700 stores. This report represent Comparison of different organisations to major impact
of change on their strategies, analysis of Internals and external drivers of change as well as
different strategies to minimising negative impacts of changes. It also include Different barriers
for change and its influence on leadership decision-making and leadership approaches for
dealing with such modifications.
TASK 1
P1. Comparison of different organisations and major impact of change on their strategies and
operations
Changes management is a effective business approach that requires to make
modifications and alteration in firm to maximize opportunities easily. It consider different
policies, working approaches, rules and organisation's culture. Through this management of an
firm can easily build a proper business environment for employees and customers too.
Operational and functional approaches always require positive changes by accepting impactful
challenges from target market. For this, manager of firm make effective strategies to adopt these
transformations easily to working environment (Anderson and Anderson, 2010). A successful
organisation always implement several changes to getting higher competitive advantages. NEXT
is a leading clothing brand that provide its effective services for men, women and children both
groups. This organisation faces tough competitions from several business firms. Brief details of
some organisations as -
NEXT – NEXT is a multinational British clothing brand that also cater their effective services in
footwear, home products and branded cloths. This organisation was established in the year of
1864 by Joseph Hepworth. NEXT has around 700 stores in several countries, in which major
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stores are in UK and furthers are in different continental. This firm provide quality products and
services at affordable cost to their customers. Firm uses different promotional tools to attract
customers easily toward their services. NEXT has a attractive logo that make their unique imager
in target market. Main objectives of this organisation is to provide affordable service and
products to their customers.
H&M – H&M is a Swedish multinational clothing retailer brand. This organisation was
established in the year of 1947 by Erling Persson. Hennes and Maurtiz is a fast fashion for men,
women and teenagers. This company operate their 4500 stores in approx. 62 countries. Firm has
around 1,32,000 employees who provide their effective and quality services to target customers.
Firm uses different promotion techniques by online services to operate effectively in different
countries (Bingham and Main, 2010). Through this they build large number of customers with
their brand and its products. H&M adopt several changes in their business policies and procedure
to get connected with several customers and grabbing different opportunities.
These both organisations are dealing in retail industry but they their working criteria is
very different to each others. NEXT and H&M are two largest clothing brands but major
difference between them are -
Strategies NEXT H&M
Pricing strategies NEXT is a multinational clothing
retailer that provide their products and
services to different customers on
affordable prices. Main objective of
them is to serve quality products on
standard costs (Branson, 2010).
H&M is a multinational clothing
brand that render its services on
high cost. They are never using
cost effective policies n their
business process because they
already have loyal customers who
are believing in their services.
Products NEXT provide its effective services in
branded clothings, Footwear and
home products services.
H&M is basically dealing in fast
fashion clothing for men, women,
teenagers and children as well.
Promotions This organisation basically uses cost
effective business and promotion
ideas in their firm to attract customers
H&M is a multinational brand that
implement several promotional
activities in their business as
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