Organisational Strategy and Operations in ZARA and H&M : Assignment

Understanding and
Leading change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Comparison between two organisations with impact of change on an organisational
strategy and operations................................................................................................................1
P2. Evaluation of ways through which internal and external drivers of change affect
leadership, team and individual behaviour..................................................................................3
P3 Measures that can be taken to minimise the negative impact of change on organisational
behaviour.....................................................................................................................................5
TASK 2............................................................................................................................................6
P4. Different barriers of change and their influence on decision making...................................6
TASK 3............................................................................................................................................7
P5. Different approaches of leadership while dealing with change............................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
In today's era, every single organisation faces alterations at marketplace. It has been
found that in the modern world, new technologies take place of old applications in a rapid
manner. Hence, it is vital for the management of companies to adapt those changes to sustain in
market for a longer span of time. Apart from this, it also aids in giving competition to rivals and
enhance both profitability and productivity(Ayanlade, Radeny and Akin-Onigbinde, 2017). It is
fundamental for firms to figure out alterations and then apply them accordingly so that firm can
grab a better position in market. In this report, two enterprises have been selected i.e. ZARA and
H&M. These corporations are running their businesses successfully in the United Kingdom and
on other countries as well. They both are dealing in the clothing sector. This assignment will
show comparison in between company’s attitude while making alterations in operations.
Assessment is including various sort of barriers that put impact on decisions of management
while considering changes. Also, external and internal drivers affect leaders in determinations at
time of becoming a leading organisation.
TASK 1
P1. Comparison between two organisations with impact of change on an organisational strategy
and operations
There are so many reasons that push an organisation to make changes in their operational
activities to resist in the market. Failing in this may lead companies towards losses and at a
losing position. These factors can be anything like technologies, government policies, taxes, etc.
Company always try to adapt changes that are in the favour of them but it is not mandatory that
management will have to consider every single modification that they are facing. Administration
should locate and find if change that they are going to make that how it will put impact on
company in positive or negative way. For developing or enhancing business firms of small or big
enterprises, it has become vital for them to consider changes time to time (Butt, Naaranoja and
Savolainen, 2016).
Competition is rising in the marketplace from time to time as new organisations are
coming. Hence, leaders and managers of a company need to take proper decisions so that better
competitive advantages can be gained by the firm. ZARA and H&M; both are dealing in the
1